We talked parenting with Dr. Becky.

Our CEO Kat Cole has teamed up with clinical psychologist and parenting expert Dr. Becky Kennedy to explore the importance of building strong foundations to help you start every day moving down the right path.

Powerful Pairs

Kat and Dr. Becky discuss how combining two important concepts can form something more powerful than the sum of their parts. For AG1, it’s Nutrients and Gut Health. For Good Inside, it’s Boundaries and Validation.

Watch the full interview to learn more.

Check out Dr. Becky’s work

Known as the "millennial parent whisperer" by Time Magazine and number one New York Times bestseller for her book Good Inside.

The Good Inside App: An innovative parenting tool that offers age-based, personalized support in just 5 minutes a day

Good Inside Podcast: Weekly parenting podcast with Dr. Becky

What is AG1?

AG1 is a Foundational Nutrition supplement that supports whole body health. It’s your daily, drinkable scoop of vitamins, minerals, probiotics, and whole food sourced ingredients in one.*

Morning People

The secret to being a morning person? Finding out what works for you. Go behind the scenes with our community to see how starting the day with a routine you feel good about makes all the difference.

Alison Roman

Bobbi Brown

Timothy O'Donnell

50,000+ verified 5-star reviews for AG1 products

Health conscious Mom

Taking care of my body both physically and spiritually helps me to be a more mindful and present parent with my two little boys. AG1 helps fill in the inevitable gaps in my nutrition and boosts my mental stamina as well as my energy levels, naturally (without caffeine).

Emma P.

Feelin' Good!

Honestly! I am feeling so good and it's my favorite way to start my day!!! As a busy mom of 2, I know I'm getting the nutrition I need to keep going!

Samantha

Happy customer

I'm fairly new to AG1. I'm not an athlete but I'm a parent of 2 young kids. They require a lot of attention and I require a lot of energy to manage them. AG1 has given me the energy support I need to handle day to day tasks.

Justin R.

AG1 underwent a research-backed update in January of 2025. Reviews prior to that month reflect an earlier formulation.

FAQs

What products does AG1 replace?

AG1 Next Gen is a Daily Health Drink clinically shown to close common nutrient gaps and support gut health (1-4), replacing your daily multivitamin, probiotics, adaptogens, and more.

How do I know if AG1 is right for me?

AG1 Next Gen was designed as a foundational nutrition supplement for a wide range of people.

The formula was studied across multiple gold-standard clinical trials, consistently showing its impact on nutrient gaps in groups with different lifestyles and diets (1-4).

You can learn more from our research page. If you have any questions about whether AG1 Next Gen is right for you, please ask your healthcare practitioner.

When should I expect to see AG1 benefits?

In a single arm interventional study assessing self-perceived efficacy of AG1 over 3 months, 80% of participants felt their digestion improved after two weeks, and 85% of participants felt more energy at one month after drinking AG1 Next Gen. (5)

You can read more about what we studied and learned here.

What makes AG1 different from other nutritional products?

Since 2010, we’ve earned the trust of millions worldwide through our uncompromising commitment to quality, efficacy, and safety.

This includes:

  • Multiple gold-standard clinical trials that consistently show AG1 Next Gen helps fill nutrient gaps across a range of lifestyles and diets (1-4).
  • NSF Certified for Sport®, a rigorous third-party certification ensuring AG1 is free from over 280 banned substances, including stimulants, narcotics, diuretics, and masking agents.

What measures do you take to ensure the quality of AG1?

We rigorously test AG1 for hundreds of contaminants. This includes over 500 pesticides and herbicides.

Through NSF Certified for Sport® , an independent third-party program that certifies dietary supplements are free from substances banned by major sporting organizations, we also test for over 280 banned substances, including stimulants, narcotics, diuretics, and masking agents.

What does AG1 taste like?

AG1 tastes like pineapple and vanilla, without added sugar or artificial sweeteners.

How do I take AG1?

Fill your AG1 shaker bottle or a glass with 8 to 10 ounces of cold water. Then, add one level 13g scoop or one travel pack of AG1 powder. Shake or stir until fully blended.

Don’t forget – your AG1 pouch (or canister) contains live probiotics culture and must be stored in a refrigerator after opening.

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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Information on the AG1 site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.

** Offer valid for first time subscribers only.

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  1. In a triple-blind, randomized, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
  2. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome shifts in 20 active adults ages 19-37.
  3. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome assessments of 24 healthy adults with occasional GI distress ages 26-59 over the course of 4 weeks.
  4. In a double-blind, randomized, placebo-controlled crossover clinical trial assessing nutrient gaps and bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
  5. In a third-party, single-arm, closed label interventional study of 104 healthy adults ages 25-59 assessing self-perceived efficacy of AG1 Next Gen over 3 months.