Invest in the long game
Daily cellular protection in one simple scoop.
The small daily habits you build now shape how you feel for years to come. AG1 is one of them.
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Free Welcome Kit with 10 Travel Packs**
Trusted by thousands of Australians
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Why the best time to invest in your future health is today
You can't see oxidative stress, but your body feels it — in your skin, your energy, your recovery. The nutrients you give your body today are an investment in how you feel tomorrow.
Vitamins E and C, plus zinc and selenium, contribute to the protection of cells from oxidative stress.3 Vitamin C also contributes to normal collagen formation for normal skin function.3
*As part of a healthy diet containing a variety of foods.
Protect cells from oxidative stress
Every day, your cells face oxidative stress from UV exposure, environmental factors, and the normal demands of life. AG1 provides vitamins E and C, riboflavin, zinc, copper, manganese and selenium, which contribute to the protection of cells from oxidative stress.3
Support skin & collagen
Your skin is often the first place you notice change. Vitamin C in AG1 contributes to normal collagen formation for the normal function of skin.3
Healthy cell membranes
Healthy cells need healthy membranes. Phosphorus in AG1 contributes to normal function of cell membranes.3
Protect cells from oxidative stress
Every day, your cells face oxidative stress from UV exposure, environmental factors, and the normal demands of life. AG1 provides vitamins E and C, riboflavin, zinc, copper, manganese and selenium, which contribute to the protection of cells from oxidative stress.3
Support skin & collagen
Your skin is often the first place you notice change. Vitamin C in AG1 contributes to normal collagen formation for the normal function of skin.3
Healthy cell membranes
Healthy cells need healthy membranes. Phosphorus in AG1 contributes to normal function of cell membranes.3
AG1 supports your health body and mind in other ways too
Immune Defence
For the seasons that test you. Vitamin C and minerals from citrus fruits, acerola and other high-quality sources support your immune system.2
Digestive support
For a good gut feeling, every day. Calcium and biotin support digestion, ensuring that you feel your best and essential nutrients actually get to where they're needed.1
Healthy mood & nervous system
For your sharpest, steadiest self. Essential micronutrients help you feel calm and relaxed by balancing your body's response to various types of stress.3, 5
Get started with your AG1 Welcome Kit^
We set the bar for quality — and keep raising it
AG1 is held to the highest quality standards. From our research, to sourcing, to manufacturing and testing, we go above and beyond industry standards to bring you a safe and effective product.
The world’s top performers drink AG1
“I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”
— HUGH JACKMAN, ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021
Life’s busy, but AG1 makes it easy. As a surfer and dad, I need something quick, effective, and great-tasting. It gives me healthy energy levels, so I feel ready for whatever comes my way—whether it's an early surf session or a full day with the family. It’s a perfect way to kick off the day with something healthy that’s simple and effortless.
— Mick Fanning, Three-Time World Surfing Champion, AG1 Partner
“My routine’s changed a lot since stepping away from Rugby. These days I’m balancing a mix of family, work and training, which requires me to show up well every day. AG1 helps me do that. It’s that flexible habit I can take anywhere and it’s consistent in what it delivers. In one scoop, it’s a simple way I start the day, no matter what’s coming up."
— Michael Hooper, Former Wallabies Captain
"AG1 is my way of showing up for myself. It fuels me through long training sessions and demanding days, helping me stay consistent, energised, and grounded in the commitment I’ve made to my own wellbeing."
— Montana Farrah-Seaton, Ultra Runner, Coach & Model
“It’s the first thing I have when I wake up, before training, swimming, cycling, running, or heading out for a surf. I feel mentally clear and have steady energy throughout the day, so I can tackle whatever the day throws at me. It’s a simple and effortless way to start, and it’s become a non-negotiable in my routine at home and when travelling”
— Keegan Hipgrave, NRL Player
"Drinking AG1 each morning is my first act of self-care and discipline by taking accountability for my nutritional needs with one simple scoop."
— Clint Kimmins, Endurance athlete, big wave surfer
