Energy and improved focus are just a scoop away

1 daily scoop of AG1 contains key adaptogens, nutrients, and vitamins that optimize the stress response for improved focus and sustained energy throughout the day. The 75 high-quality ingredients in AG1 help supplement a healthy lifestyle while the B vitamins support healthy energy levels so you feel less tired and more prepared to tackle the day. It’s powerful nutrition made simple.*

Free bottle of Vitamin D3 +K2 & 5 AG1® Travel Packs

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Start feeling the difference. One daily habit. Real, noticeable support for energy, digestion and immune system.◊

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30-day money-back guarantee

**Limited offer for first-time subscribers only. Savings consist of a one-time welcome kit worth £147 (incl. AG1 pouch, 5 AG1 Travel Packs, AG D3K2, shaker, scoop & canister) in comparison to the regular subscription price (£79) for the first month. After that, the subscription costs £79 per month.

Your 30-Day AG1 Journey

DAY 1–7

Everyday energy support

With vitamins C, B6 and B12, AG1 contributes to normal energy-yielding metabolism and helps reduce tiredness and fatigue, so you feel more awake and ready for your day.

DAY 8–14

Support for your immune system

With vitamins A, C, B6, B12, zinc, copper, selenium and folate, AG1 contributes to the normal function of the immune system and helps you feel set up for the day.

DAY 15–30

Support for your digestion

AG1 supports your digestive enzymes with calcium and provides Vitamins A, B2, B3 and B7 for your intestinal lining, helping your digestive system run smoothly so you feel your best.

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Multiple benefits in every scoop

Even with the best diet, some nutrients can be hard to get. That’s why AG1 delivers a variety of nutrients in forms that help your body thrive.

Digestive support

Calcium and biotin support digestion, ensuring that you feel your best and essential nutrients actually get to where they're needed.1

Immune defence

Vitamin C and minerals from citrus fruits, acerola and other high-quality sources support your immune system.2

Energy & mental performance

A B-vitamin complex in AG1 supports your metabolism, mental performance and cognitive function.3, 4

Healthy mood & nervous system

Essential micronutrients help you feel calm and relaxed by balancing your body's response to various types of stress.3, 5

Recommended by athletes and experts around the world

HUGH JACKMAN

“I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”

— ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021

DR. ANDREW HUBERMAN

“I’ve been using AG1 since 2012 because it’s the simplest, most straightforward way for me to get my bases of important vitamins, minerals, and probiotics.”**

— ANDREW HUBERMAN, NEUROSCIENTIST, HOST OF THE HUBERMAN LAB PODCAST, AG1 PARTNER

LAURA PHILIPP

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery and helping me show up at my best.⁶"

— 2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

MICK FANNING

"Life’s busy, but AG1 makes it easy. As a surfer and dad, I need something quick, effective, and great-tasting. It gives me healthy energy levels, so I feel ready for whatever comes my way—whether it's an early surf session or a full day with the family. It’s a perfect way to kick off the day with something healthy that’s simple and effortless."

— MICK FANNING, THREE-TIME WORLD SURFING CHAMPION, AG1 PARTNER

MICHAEL HOOPER

"My routine's changed a lot since stepping away from Rugby. These days I'm balancing a mix of family, work and training, which requires me to show up well every day. AG1 helps me do that. It's that flexible habit I can take anywhere and it's consistent in what it delivers. In one scoop, it's a simple way I start the day, no matter what's coming up."

— FATHER, FORMER WALLABIES CAPTAIN AND MORNING PERSON

HUGH JACKMAN

“I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”

— ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021

DR. ANDREW HUBERMAN

“I’ve been using AG1 since 2012 because it’s the simplest, most straightforward way for me to get my bases of important vitamins, minerals, and probiotics.”**

— ANDREW HUBERMAN, NEUROSCIENTIST, HOST OF THE HUBERMAN LAB PODCAST, AG1 PARTNER

LAURA PHILIPP

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery and helping me show up at my best.⁶"

— 2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

MICK FANNING

"Life’s busy, but AG1 makes it easy. As a surfer and dad, I need something quick, effective, and great-tasting. It gives me healthy energy levels, so I feel ready for whatever comes my way—whether it's an early surf session or a full day with the family. It’s a perfect way to kick off the day with something healthy that’s simple and effortless."

— MICK FANNING, THREE-TIME WORLD SURFING CHAMPION, AG1 PARTNER

MICHAEL HOOPER

"My routine's changed a lot since stepping away from Rugby. These days I'm balancing a mix of family, work and training, which requires me to show up well every day. AG1 helps me do that. It's that flexible habit I can take anywhere and it's consistent in what it delivers. In one scoop, it's a simple way I start the day, no matter what's coming up."

— FATHER, FORMER WALLABIES CAPTAIN AND MORNING PERSON

15 years of research in every scoop

AG1 is clinically shown to enrich the gut microbiome by 10x on average.ᵃ⁻ᶜ

We tested whether the bacterial cultures in AG1 could survive the gastrointestinal tract – only then can they become part of the microbiome. The result: they reach the gut alive and contribute to microbial diversity.

See all studies →

AG1 helps improve key nutrient levels within 3 months.ᵃ

In a clinical trial, we examined whether the nutrients in AG1 are not just absorbed but also effectively utilised. The result: AG1 made a measurable difference compared to diet alone.

See all studies →

Key nutrients in AG1 were shown to be quickly and easily absorbed into the body.ᵈ

Nutrients only work if your body can take them up. Our clinical research confirms: AG1 delivers essential nutrients in a form the body absorbs and uses effectively.

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We invest in clinical trials because it’s the only way to show that AG1 truly works. In the supplement industry, this level of research is rare – for us, it’s the standard.

AG1 has been studied in four gold-standard clinical trials: randomised, placebo-controlled, and double-blinded.ᵃ⁻ᵈ

See all studies →

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Built on research, lived by people worldwide

Florian

AG1 MEMBER SINCE 2024

“I’ve been drinking AG1 since 2024 and already noticed more focus in the first days – I even swapped my morning espresso for it.◊ For me, AG1 gives a sense of security: I know my body and immune system are supported, and when I get on the bike, I can switch off completely.◊”

Patrizia

AG1 MEMBER SINCE 2024

“My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit, energised, and I know my body is consistently supported.◊”

Sanja

AG1 MEMBER SINCE 2022

"For three years now, I've started my day with AG1 – always with lemon and ice. The ritual gives me focus and clarity for the day, my nails are strong and I stay fit, even in stressful times.◊"

Witold

SURVEY FEEDBACK↡

"Seems promising, but it's been only a few days since I am taking it.◊"

Harry

SURVEY FEEDBACK↡

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated.◊"

Annapurna

SURVEY FEEDBACK↡

"I see a change in my energy, my mood, focus, amount of food needed.◊"

Mina

SURVEY FEEDBACK↡

"I feel good and feel that I’m starting my day with a better and healthier habit.◊"

Robert

SURVEY FEEDBACK↡

"Good in bowel movements, energetic.◊"

Liane

SURVEY FEEDBACK↡

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all.◊"

Stefanie

SURVEY FEEDBACK↡

"I no longer have a constant feeling of being bloated, it's completely gone.◊"

Rike

SURVEY FEEDBACK↡

"My skin has fewer impurities.◊"

FAQs

The concept of Foundational Nutrition was first introduced decades ago with the multivitamin: a simple solution to covering the nutrient gaps in your diet. But science has evolved significantly since then, and everything we know about the body says a multivitamin alone is not enough to empower whole body health. AG1 is an easy, drinkable daily habit that supports brain, digestive, and immune health.1,2,3 In a convenient powder form, AG1 combines vitamins, minerals, pre- and probiotics, antioxidants, superfoods, phytonutrients, and digestive support, that all work together in synergy to empower your body’s health systems.

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© 2026 AG1

Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

^ Offer valid for new subscribers only.

** Based on formula prior to upgrades. For more information on our upgraded formula available in your region, click HERE.

Digestion

1. As part of a healthy diet containing a variety of foods, AG1 is a source of:
Calcium contributes to the normal function of digestive enzymes.
Biotin contributes to the maintenance of normal mucous membranes (e.g., intestinal mucosa).

Immune System

2. As part of a healthy diet containing a variety of foods, AG1 is a source of:
Copper, folate, selenium, zinc, and vitamins A, B12, B6, and C contribute to the normal function of the immune system.

Mental Performance; Cognitive Function; Nervous System; Psychological Function

3. As part of a healthy diet containing a variety of foods, AG1 is a source of:
Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and folic acid contribute to the reduction of tiredness and fatigue.
Pantothenic acid contributes to normal mental performance.
Zinc contributes to normal cognitive function.
Vitamins C, B6, B12, thiamine, riboflavin, niacin, biotin, copper and potassium contribute to normal functioning of the nervous system.
Thiamine, niacin, vitamin B6, vitamin B12, biotin, folate, and vitamin C contribute to normal psychological function.

Metabolism

4. As part of a healthy diet containing a variety of foods, AG1 is a source of:
Vitamins C, B6 and B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper, and manganese contribute to normal energy-yielding metabolism.
Biotin, zinc, and chromium contribute to normal macronutrient metabolism.
Vitamin A and riboflavin contribute to normal metabolism of iron.
Zinc contributes to normal acid-base metabolism.
Molybdenum contributes to normal sulphur amino acid metabolism.

Healthy Cells

5. As part of a healthy diet containing a variety of foods, AG1 is a source of:
Vitamins E and C, as well as riboflavin, zinc, copper, manganese and selenium, contribute to the protection of cells from oxidative stress.
Phosphorus contributes to normal function of cell membranes.

Hormonal Health

6. As part of a healthy diet containing a variety of foods, AG1 is a source of:
Vitamin B6 contributes to the regulation of hormonal activity.
Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones, vitamin D and some neurotransmitters.
Zinc contributes to the maintenance of normal testosterone levels in the blood.
Selenium contributes to the normal utilisation of iodine in the production of thyroid hormones.
Zinc contributes to normal fertility and reproduction.
Selenium contributes to normal spermatogenesis.

Heart Health

7. As part of a healthy diet containing a variety of foods, AG1 is a source of:
Thiamine contributes to the normal function of the heart.
Vitamin C contributes to normal blood vessels structure and function.
Vitamin B6 contributes to normal red blood cell formation.
Vitamin B2 contributes to the maintenance of normal red blood cells.

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