Welcome Offer: Claim Your Free Welcome Kit + Exclusive 'Morning Person' Hat

  • Ingredients
  • Research
      • What is AG1?
      • Your Benefits
      • Our Quality Standards
    • Blog
    SHOP AG1®
    Sign In
    • Ingredients
    • Research
    • What is AG1?Your BenefitsOur Quality StandardsOur Impact
    • Blog

      The ingredients that power AG1

      Serving Size: 1 scoop (13 g ≈ 1 heaped tablespoon or one Travel Pack)

      Servings Per Container: 30

      Nutrition Facts

      Per 100gPer Daily Serving (13g)
      Energy Value1314 kJ / 313 kcal172 kJ / 41 kcal
      Fat6.6 g0.9 g
      of which saturates1.9 g0.3 g
      Carbohydrate34 g4.4 g
      of which sugars8.9 g1.2 g
      Protein20 g2.6 g
      Salt0.8 g0.1 g
      VITAMINS AND MINERALSPer Daily Serving (13g)% NVR*
      Vitamin A (from beta-carotene, alfalfa leaf powder, papaya fruit powder, carrot root powder, chlorella powder, rosemary leaf extract)250 μg RE31%
      Vitamin C (from L-ascorbic acid, citrus flavonoids, barley leaf powder, wheatgrass powder, hawthorn berry extract, lycium berry fruit extract, acerola fruit extract, pineapple fruit powder, bilberry fruit extract, rose hip fruit extract)420 mg525%
      Vitamin E32 mg α-TE267%
      Thiamine (Vitamin B1)3.0 mg273%
      Riboflavin (Vitamin B2)2.0 mg143%
      Niacin (Vitamin B3)16 mg NE100%
      Pantothenic acid (Vitamin B5)5.0 mg83%
      Vitamin B6 (pyridoxal 5'-phosphate)5.0 mg357%
      Folic acid (as calcium-L-methylfolate)300 μg150%
      Vitamin B12 (as methylcobalamin)50 μg2000%
      Biotin330 μg660%
      Calcium (from calcium salts of citric acid, calcium salts of or- thophosphoric acid, calcium D-pantothenate, spirulina powder, fucoidan extract from seaweed Fucus vesiculosus, eleuthero root extract, dandelion extract, milk thistle seed extract, reishi mushroom powder, spinach leaf powder, shiitake mushroom powder, bromelain)120 mg15%
      Phosphorus (from lecithin (soy), potassium salts of orthophosphoric acid, grape seed extract, broccoli powder, calcium salts of orthophosphoric acid, beet root powder)125 mg18%
      Magnesium57 mg15%
      Selenium22 μg40%
      Copper0.2 mg20%
      Manganese0.4 mg20%
      Chromium25 μg63%
      Molybdenum45 μg90%
      Zinc10 mg100%
      OTHER SUBSTANCESPer Daily Serving (13 g) 
      Fibre (from artichoke leaf extract, slippery elm bark powder, astragalus root extract, burdock root extract, cocoa powder, inulin, apple powder, ginger root powder, licorice root powder)2.5 g 
      Alpha lipoic acid42 mg 
      Coenzyme Q10 (as Ubiquinone)50 mg 
      Choline20 mg 
      Inositol100 mg 
      Rutin20 mg 
      Lactobacillus rhamnosus GG (at the time of manufacture)3 bn CFU 
      Lactobacillus acidophilus NCFM (at the time of manufacture)2 bn CFU 
      Bifidobacterium lactis HNO19 (at the time of manufacture)2 bn CFU 
      Lactobacillus casei LC-11 (at the time of manufacture)2 bn CFU 
      Lactobacillus plantarum LP-115 (at the time of manufacture)1 bn CFU 

      Additional Nutritional Details

      ** % Nutrient reference values according to (EU) regulation No 1169/2011
      Ingredients

      Apple powder, pea protein isolate, spirulina powder, lecithin (soy), inulin (from chicory root), magnesium bisglycinate, calcium salts of citric acid, vitamin C (L-ascorbic acid), citrus flavonoids, natural flavouring, chlorella powder, wheatgrass powder, alfalfa leaf powder, barley leaf powder, broccoli powder, papaya fruit powder, potassium salts of orthophosphoric acid, beet root powder, antioxidant (citric acid), Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, Lactobacillus plantarum LP-115, inositol, carrot root powder, cocoa powder, licorice root powder, acerola fruit extract, ginger root powder, spinach leaf powder, bromelain, calcium salts of orthophosphoric acid, coenzyme Q-10 (ubiquinone), rose hip fruit extract, choline L-bitartrate, vitamin E (D-alpha-tocopheryl acid succinate), alpha lipoic acid, artichoke leaf extract, sweetener (steviol glycosides from stevia), stabiliser (silicon dioxide), zinc citrate, pineapple fruit powder, reishi mushroom powder, shiitake mushroom powder, slippery elm bark powder, rutin, astragalus root extract, rosemary leaf extract, niacin (niacinamide), selenium enriched yeast, fucoidan extract from seaweed Fucus vesiculosus, lycium berry fruit extract, dandelion extract, vitamin B6 (pyridoxal 5‘-phosphate), eleuthero root extract, pantothenic acid (D-pantothenate, calcium), burdock root extract, niacin (nicotinic acid), vitamin B1 (thiamin hydrochloride), hawthorn berry extract, vitamin B2 (riboflavin), sodium molybdate (molybdenum (VI)), bilberry fruit extract, manganese bisglycinate, cupric gluconate, vitamin A (beta-carotene), milk thistle seed extract, grape seed extract, folic acid (calcium-L-methylfolate), biotin (D-biotin), chromium picolinate, vitamin B12 (methylcobalamin), vitamin K (menaquinone-7). May contain traces of celery.
      Best before end: see outer packaging.

      Directions

      Take one AG1 scoop (13 g ≈ 1 heaped tablespoon or one packet) every day in 250–350 ml of cold water. We recommend establishing AG1 as your morning routine and to drink it before breakfast on an empty stomach.

      Storage

      Bag with 30 servings (390 g ℮): Refrigerate after opening and use within 90 days.
      Packages of 5 (65 g ℮) and 30 (390 g ℮) units: Store at room temperature. Do not use if the outer tamper-proof seal is broken.

      CAUTION

      Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing
      zinc.

      SHOP

      • The Pouch
      • Travel Packs

      REVIEWS

      • AG1 Reviews on Trustpilot
      • Third-Party Testing
      • Informed Sport
      • Cologne List

      LEARN MORE

      • AG1 Reviews
      • Ingredients
      • Benefits
      • FAQs

      ABOUT

      • About Us
      • Refer Friends
      • Partners
      • Impact Report
      • Accessibility Statement

      CONTACT

      • My Account
      • Track My Order
      • Help
      • Careers

      Connect

      Join Our Newsletter


      © AG1

      Trustpilot

      Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

      * Genuine reviews from customers who received a review link after purchase.

      ** Offer valid for new subscribers only. The total value of the one-time purchase and Welcome Kit, including AG1 and the hat, is €174, reduced to €87. Free shipping does not apply to customers in Switzerland and Norway.

      ↡ Ongoing survey of 3,000+ AG1 customers after 12+ days of use.

      § In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a similar version of AG1's continually evolving formulation. The study results are transferable because of comparable ingredients and amounts.

      ○ Ongoing survey of customers from 12 European countries who have been taking AG1 for an average of 9 days.

      ⬥ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake). AG1 monthly price for single subscription (€89) calculated down to 30 daily portions. The comparison prices are the average prices per daily portion of three individual products (where available) available online in September 2025 (sample selection) for each compared category, each with identical ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The amounts for the B complex may vary slightly. For the greens powders and the mushroom complex, the prices were compared per daily dose, quantities and ingredients vary and are not 100% identical.

      Research Studies
      a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
      b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
      c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
      d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
      The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

      ◊ Key health benefits:

      (1) Immune system: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. 200 mg Vitamin C taken daily in addition to the recommended daily dose (80 mg) contributes to the normal function of the immune system during and after intensive physical activity.

      (2) Energy levels: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

      (3) Digestion: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

      (4) Focus; Mental performance; Psychological function; Nervous system: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

      ‡ Additional health benefits:

      (5) Muscles: With calcium and magnesium, AG1 contributes to normal muscle function.

      (6) Cell Protection: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

      (7) Skin, hair & nails: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

      (8) Hormonal system: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

      Your privacy is our priority. Learn more:  

      • Privacy
      • Terms & Conditions
      • Legal Notices
      © AG1
      View All
      Vitamins
      Minerals
      Good Bacteria
      Plant Compounds & Mushrooms
      Natural Compounds
      Fibre

      Quality and transparency guide every decision we make. Our ingredients are carefully sourced for absorption, potency, and nutrient density to deliver a core supplement blend your body can rely on every day.

      Try AG1

      And that's not all.

      Free of

      • Artificial sweeteners, flavours, colourings or preservatives
      • Gluten
      • Dairy or Lactose
      • Egg or Peanuts

      Diet-Friendly

      • Vegetarian
      • Vegan
      • Paleo
      • Keto
      • Low-carb

      AG1 Supplement Facts

      AG1 is a comprehensive science-driven formula whereby each ingredient is selected with the highest quality in mind to not only work alone but work together with other ingredients for maximum efficacy and taste.

      Built on research, lived by real people

      Hear from our community how AG1 has impacted their everyday.

      Florian

      AG1 MEMBER SINCE 2024

      “I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system are supported, and when I get on the bike, I can switch off completely.◊”

      Patrizia

      AG1 MEMBER SINCE 2024

      “My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit, energised, and I know my body is consistently supported.◊”

      Sanja

      AG1 MEMBER SINCE 2022

      “I’ve been starting my mornings with AG1 for three years – always with lemon and ice. This ritual gives me focus and clarity for the day, my nails are strong, and I stay fit, even in stressful times.◊”

      Witold

      SURVEY FEEDBACK↡

      "Seems promising, but it's been only a few days since I am taking it.◊"

      Harry

      SURVEY FEEDBACK↡

      "First positive effects: I no longer feel tired during the day and I feel focused and concentrated.◊"

      Annapurna

      SURVEY FEEDBACK↡

      "I see a change in my energy, my mood, focus, amount of food needed.◊"

      Mina

      SURVEY FEEDBACK↡

      "I feel good and feel that I’m starting my day with a better and healthier habit.◊"

      Robert

      SURVEY FEEDBACK↡

      "Good in bowel movements, energetic.◊"

      Liane

      SURVEY FEEDBACK↡

      "I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all.◊"

      Stefanie

      SURVEY FEEDBACK↡

      "I no longer have a constant feeling of being bloated, it's completely gone.◊"

      Rike

      SURVEY FEEDBACK↡

      "My skin has fewer impurities.◊"

      Get started with AG1 today

      Get started with AG1 today

      AG1 Pouch (30 servings)
      2,90 €/serving
      €87
      FIRST TIME PURCHASE INCLUDES:
      Welcome Kit
      AG1 shaker, scoop, and stainless steel canister
      free
      €28
      Vitamin D3+K2
      1 bottle – separate for optimal absorption and flexible dosing
      free
      €24
      5 Travel Packs
      Single-serve daily portions for on the go
      free
      €17
      Morning Person hat
      The hat money can't buy, free with your order
      free
      €18
      Total
      €87
      €174
      Free delivery**
      Flexible subscription
      30 days money-back guarantee

      You've got questions? We've got the answers.

      Vitamin D isn’t part of AG1 because it’s a fat-soluble vitamin that’s best absorbed when taken with a source of fat – and together with vitamin K2.* To ensure optimal absorption and allow for flexible dosing based on factors like age, sun exposure, diet, and season, we offer AG1 Vitamin D3+K2 as a separate, oil-based supplement.

      * Vitamin D contributes to normal immune function and the maintenance of normal bones.

      Omega-3 fatty acids like EPA and DHA are sensitive to air, light, and heat. That’s why we offer AG1 Omega3 as a separate supplement, delivered in high-quality softgels for purity and optimal absorption. Each serving contains over 2000 mg of EPA and DHA in a natural triglyceride form, supporting heart, brain, and eye health.*

      * DHA contributes to the maintenance of normal brain function and vision. EPA and DHA contribute to the normal function of the heart.

      Some ingredients in AG1 – like spirulina, chlorella, and apple powder – are certified organic. Others, like minerals or bacteria, don’t fall under organic classifications due to how they’re grown, harvested, or cultured. In some cases, we’ve chosen non-organic sources because they meet stricter standards for quality, stability, and testing. That’s why AG1 as a whole isn’t labelled organic – but every ingredient meets our rigorous internal and third-party standards for purity and safety. Read more about our quality here.

      Every ingredient in AG1 is selected with purpose – and held to strict standards for purity, potency, and consistency. We choose partners who share our quality-first mindset and test regularly for heavy metals, allergens, banned substances, and more. You can read more about our sourcing approach here.

      Yes, after opening. AG1 contains a diverse blend of whole-food sourced ingredients and good bacteria, so we recommend storing the pouch in the fridge to help maintain freshness and potency.
Before opening, refrigeration isn’t necessary thanks to our airtight packaging. And for life on the go, AG1 Travel Packs are individually sealed and shelf-stable – no fridge needed.

      More about AG1

      Research

      Quality & Testing