Welcome Offer: Claim Your Free Welcome Kit + Exclusive 'Morning Person' Hat

Better Mornings, No Matter Hugh You Are.
Since 2021, AG1 has been the morning ritual that keeps Hugh Jackman at the top of his game.

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The Morning Person hat is back.
AG1 is a core supplement blend formulated to support your energy levels, immune system and digestion.◊ Get a free morning person hat on your first order.

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Fuel your day with a routine that works

With a broad range of vitamins, minerals and bacterial cultures for your gut, AG1 delivers the combined effect of 15 supplements in one. So you can feel your best, every day.⬥

Sustained energy

B vitamins support energy and focus without the caffeine crash.◊

Immune defence

Vitamin C from citrus fruits and minerals like zinc support your immune function.◊

Regular digestion

Calcium supports digestive enzymes, biotin helps maintain the gut lining.◊

Stress management

B vitamins support stress management, resilience and the nervous system.◊

Athletic performance

Calcium and magnesium support muscle function and recovery.◊

Skin, hair & nails

Antioxidants support hair, nails and skin, including the production of collagen.◊

15 years of research in every scoop

We invest in clinical trials because it’s the only way to show that AG1 truly works. In the supplement industry, this level of research is rare – for us, it’s the standard.

AG1 has been studied in four gold-standard clinical trials: randomised, placebo-controlled, and double-blinded.ᵃ⁻ᵈ

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AG1 is clinically shown to enrich the gut microbiome.ᵃ⁻ᶜ

We tested whether the bacterial cultures in AG1 could survive the gastrointestinal tract – only then can they become part of the microbiome. The result: they reach the gut alive and contribute to microbial diversity.

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AG1 helps improve key nutrient levels within 3 months.ᵃ

In a clinical trial, we examined whether the nutrients in AG1 are not just absorbed but also effectively utilised. The result: AG1 made a measurable difference compared to diet alone.

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Key nutrients in AG1 were shown to be quickly and easily absorbed into the body.ᵈ

Nutrients only work if your body can take them up. Our clinical research confirms: AG1 delivers essential nutrients in a form the body absorbs and uses effectively.

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Recommended by athletes, experts and high-performers around the world

SIR LEWIS HAMILTON

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy◊ – it tastes great, it’s easy to take on the go, and it supports my health body and mind in a truly holistic way.◊ I love how AG1 makes it easy to take care of what matters."

SEVEN-TIME FORMULA 1 WORLD CHAMPION

HUGH JACKMAN

“I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”

ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021

LAURA PHILIPP

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery and helping me show up at my best.◊"

2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

NICKI LANGE

“AG1 is part of my everyday life as practical support in a demanding routine that balances entrepreneurship with long hours of training. For me, it’s an easy way to give my body the nutrients it needs for steady energy, clear focus and good recovery.◊ I value how reliably AG1 works and how effortlessly it fits into my lifestyle.”

ENTREPRENEUR AND ULTRA-MARATHON RUNNER

ROSA KLÖSER

“AG1 is a staple in my morning routine. It gives me peace of mind that I’m getting key nutrients and supporting recovery – especially during busy weeks and heavier training blocks.◊”

2024 UNBOUND CHAMPION & 2025 GERMAN GRAVEL NATIONAL CHAMPION

DR. RANGAN CHATTERJEE

“I'm really particular about what I put inside my own body. And I'm very particular with what I recommend to the public. The list of things I tend to recommend is actually pretty short, but AG1 is absolutely on it.”

PROFESSOR, BROADCASTER AND AUTHOR

Get started with AG1 today
AG1 Pouch (30 servings)
2,90 €/serving
€87
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 shaker, scoop, and stainless steel canister
free
€28
Vitamin D3+K2
1 bottle – separate for optimal absorption and flexible dosing
free
€24
5 Travel Packs
Single-serve daily portions for on the go
free
€17
Morning Person hat
The hat money can't buy, free with your order
free
€18
Total
€87
€174
Free delivery**
Flexible subscription
30 days money-back guarantee

Independently tested. For your peace of mind.

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

AG1 is trusted by experts in health and nutrition

Dr. Victoria Nicholas

Gastroenterologist

“AG1 is particularly well suited to people with busy lifestyles, or anyone looking for a simple way to complement a balanced diet and build a consistent, positive habit at the start of the day.”

Georg Abel, PhD

Nutritional scientist & sports nutritionist

“I see AG1 as a practical and meaningful addition to support daily nutrient intake, especially in real-life situations where nutrition is not always perfectly optimised.”

Jamie Wright, MSc

Nutritionist

“AG1 is one of the few supplements I would feel entirely comfortable in recommending with real confidence, largely because it's one of the few products in the category that has invested in third party testing, counterfeit protection procedures and proper clinical evidence for its finished formula.”

Charlie Watson, MSc

Registered Dietitian & Sports Nutritionist

“Supplements are such a minefield and unregulated market with wildly varying quality and quantity – 3rd party testing and Informed Sport means it is what it says it is. It's safe, it's reliable and it's verified. I wouldn't use or recommend anything that wasn't.”

Adriano Dos Santos, MSc

Nutritionist & Circadian Researcher

“What AG1 brings to the table, from my perspective, is convenience, formulation coherence, and critically a level of clinical investment that is unusual in this category: third-party testing, Informed Sport and Cologne List approval, and four RCTs on the formula rather than on isolated ingredients."

Built on research, lived by real people

Hear from our community how AG1 has impacted their everyday.

Florian

AG1 MEMBER SINCE 2024

“I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system are supported, and when I get on the bike, I can switch off completely.◊”

Patrizia

AG1 MEMBER SINCE 2024

“My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit, energised, and I know my body is consistently supported.◊”

Sanja

AG1 MEMBER SINCE 2022

“I’ve been starting my mornings with AG1 for three years – always with lemon and ice. This ritual gives me focus and clarity for the day, my nails are strong, and I stay fit, even in stressful times.◊”

Witold

SURVEY FEEDBACK↡

"Seems promising, but it's been only a few days since I am taking it.◊"

Harry

SURVEY FEEDBACK↡

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated.◊"

Annapurna

SURVEY FEEDBACK↡

"I see a change in my energy, my mood, focus, amount of food needed.◊"

Mina

SURVEY FEEDBACK↡

"I feel good and feel that I’m starting my day with a better and healthier habit.◊"

Robert

SURVEY FEEDBACK↡

"Good in bowel movements, energetic.◊"

Liane

SURVEY FEEDBACK↡

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all.◊"

Stefanie

SURVEY FEEDBACK↡

"I no longer have a constant feeling of being bloated, it's completely gone.◊"

Rike

SURVEY FEEDBACK↡

"My skin has fewer impurities.◊"

Morning People

The secret to being a morning person? Finding out what works for you. Go behind the scenes with these Amazing Humans to see how starting the day with a routine you feel good about makes all the difference.

Alison Roman

Bobbi Brown

Timothy O'Donnell

Questions? We've got answers.

AG1 is a daily core supplement blend formulated to support your energy levels, immune system and digestion.◊ It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.