Why Bioavailability Matters in Your Nutrition

Because it’s not just about what you consume—it’s about what your body can actually use.

Reviewed by nutrition expert Jan Rein
4 MIN READ — 07/13/2025

When it comes to absorbing vitamins and minerals effectively, bioavailability is key. The better a nutrient's bioavailability, the more efficiently your body can utilise it for cellular protection, immune support, and energy production.

In this article, we'll explore what bioavailability means and how to identify foods and supplements that offer high bioavailability.

What Is Bioavailability?

Bioavailability refers to how much of a nutrient (or compound) your body can actually absorb and use—usually measured by how much enters your bloodstream. It could refer to an active ingredient in a medication, or a specific nutrient from food or a supplement.

The general rule: the higher the bioavailability, the greater the benefit for your body.

A number of factors influence nutrient bioavailability—most notably, how your metabolism processes them. This includes digestion, absorption in the gut, and the transformations that occur via enzymes and organs. But your diet and lifestyle also play a role in how effectively nutrients are absorbed.

Why Is Bioavailability Important?

You could be consuming plenty of nutrients—but if they don’t make it into your bloodstream, they won’t do much good. That’s why the bioavailability of the nutrients in your food or supplements is essential.

It’s not just about getting the right amount of a nutrient—it’s about whether your body can use it. If it can’t, you risk developing a deficiency over time, even if your intake appears sufficient.

Macronutrients like protein, fat and carbohydrates generally have very high bioavailability in healthy individuals—over 90% is typically absorbed in the gut. But micronutrients like vitamins and minerals are a different story. Their bioavailability can vary widely, depending on a range of factors.

Factors Affecting the Bioavailability of Vitamins

In addition to metabolic processes (which we can’t control), several other factors determine how bioavailable nutrients in food or supplements are. These include:

  • The nutrient’s biochemical properties
  • The composition of the food it’s consumed with—also known as the “food matrix”—particularly the presence of substances that enhance or inhibit absorption

The Biochemical Form Determines Bioavailability

Whether a nutrient can be digested, absorbed in the gut, and used effectively by the body depends largely on its biochemical structure. Why? Because your body works on a kind of lock-and-key principle.

That means a reaction can only take place if a nutrient fits the target site exactly. The challenge: many vitamins and minerals exist in multiple chemical forms—and even small differences in structure can affect whether your body can actually use them. Depending on the form, bioavailability may be higher or lower.

Take vitamin B12, for example. It’s actually a group of compounds with similar structures—but different levels of bioavailability.

The most efficiently absorbed forms are the naturally occurring ones: methylcobalamin, adenosylcobalamin and hydroxycobalamin. Cyanocobalamin, by contrast, is a synthetic form. While your body can convert and use it, it’s less effective.

That’s why supplements should ideally contain the active forms—especially if you're relying on them to meet your needs. Other forms like hydroxo-, aquo- or nitrocobalamin are essentially unusable by the body and have poor bioavailability.

Another example is vitamin E. Of the many forms, alpha-tocopherol has the highest efficacy. Beta- and gamma-tocopherol offer only around 15–30% of that effectiveness. Delta-tocopherol is largely inactive in the human body.

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The Impact of the Food Matrix on Bioavailability

The combination of nutrients you consume also plays a role in bioavailability—whether from food or supplements. Nutrients can interact with each other, and other food components like fibre, acids or phytonutrients can either help or hinder absorption.

For example, absorption may be reduced when multiple nutrients compete for the same absorption pathway in the gut. Or when food components bind to minerals and block their uptake—these are called “chelating agents.”

A common case: phytic acid, found in legumes and grains, binds to iron and reduces its absorption. Tannins in red wine, black tea or coffee can have a similar effect. That’s why it’s best to wait a while after taking iron before drinking coffee. On the flip side, vitamin C enhances iron absorption. And techniques like soaking, fermenting or sprouting grains and legumes can help reduce the impact of phytic acid.

Other examples of supportive combinations include the fat-soluble vitamins A, D, E and K—which are better absorbed when consumed with some dietary fat.

In short: nutrient bioavailability plays a major role in how well your body is nourished and supported. While natural whole foods often contain nutrients in bioavailable forms—and a balanced diet usually covers your bases—certain eating styles (like vegetarian or vegan diets) may limit your intake of some nutrients. That’s where supplements can help. But only if their ingredients are in the right form—and highly bioavailable.

A high-quality supplement like AG1 is designed to support your nutrient intake. AG1 includes key vitamins like B12 and E in their bioactive forms. It’s no substitute for a balanced diet—but it can be a smart part of a healthy routine. Helping you stay consistent and do something good for your body every day.

How Bioavailable Are the Nutrients in AG1?

Great question—and one we ask ourselves, too. That’s why we put AG1 to the test in clinical research. We wanted to know exactly how well the nutrients in AG1 are absorbed by the body.

In a recent clinical study, we measured how well the nutrients in AG1 were absorbed. Participants consumed either AG1 or a placebo. Blood samples were taken at multiple time points over eight hours after each drink.

This allowed us to track how quickly nutrients entered the bloodstream—and how long levels stayed elevated.

Here’s what our bioavailability study showed:

  • 01.

    Nutrients like thiamine, biotin, riboflavin, niacin, vitamin C, zinc and folate were significantly elevated in the blood after taking AG1—compared to placebo.

  • 02.

    The nutrients in AG1 are readily absorbed, leading to measurable increases in blood concentrations.

  • 03.

    That means AG1’s vitamins and minerals are not only present—they’re proven to be quickly and efficiently taken up by the body.

  • 04.

    You can explore our clinical studies in more detail here.

Who Reviewed This

Jan Rein

Nutritionist, food economist and author

Jan Rein is a trained nutritionist and economist, and the author of multiple books on gut health and metabolism. He shares weekly insights on his podcast Heißer Brei and is the author of The Fart Taboo: What Really Helps With Bloating (2017) and Proteins: Why We Need More of Them (2024).

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

⧘ Compared to individual supplements typically sold in retail, such as:
Vitamin B complex, Vitamin A, Vitamin C, Vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae like spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake)

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.