The benefits of taking AG1

Discover the benefits of taking AG1 daily to support your health holistically.

AG1 is here to help you feel strong, vital, and nourished. Filled with high-quality vitamins, minerals, and nutrients from whole food sources, you can feel confident that important areas of your health are being effectively supported. Every day.

Focus, energy and mood

Push further, aim higher, and feel the energy-sustaining benefits2 of taking AG1 without experiencing the caffeine crash cycle. For inner calm and focus, AG1 provides you with just the right ingredients to reduce tiredness and fatigue throughout the day. AG1 also supports mental performance and cognitive function.4

WHAT TO EXPECT
  • AG1 supports your energy metabolism with vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, magnesium, phosphorus, copper and manganese.2

  • AG1 supports your mental performance and focus with vitamins C, B6, B12, as well as riboflavin, niacin, pantothenic acid, folate and zinc.4

  • Thiamine, niacin, vitamin B6, vitamin B12, biotin, folate, and vitamin C in AG1 contribute to normal psychological function.4

Digestive support

Health starts in the gut. That's why AG1 provides ingredients that support digestion.7

WHAT TO EXPECT
  • Calcium contributes to the normal function of digestive enzymes.7

  • With biotin, AG1 helps maintain normal mucous membranes (e.g., intestinal mucosa).7

Immune defence

AG1 contains your daily dose of essential nutrients to support your body’s immune defence throughout the year.1

WHAT TO EXPECT
  • AG1 supports your immune system with vitamins A, C, B6, B12, as well as folate, zinc, copper, and selenium.1

Quality exceeding industry standards

By adhering to the strictest testing and quality standards in the industry, we’re able to deliver a nutrient-dense supplement routine in one powerfully simple scoop that is both effective and safe.

WHAT TO EXPECT
  • No artificial flavours, sweeteners, or added sugar. Just a science-backed blend of 70+ high-quality ingredients, tested for potency, purity, and taste – so you know exactly what you’re getting in every scoop.

  • AG1 is regularly tested for hundreds of contaminants – including heavy metals, pesticides, allergens, and banned substances – to ensure safety, purity, and consistency you can trust.

  • AG1 is certified by the Cologne List® and Informed Choice, two of the most respected independent testing programmes. That means minimal doping risk and maximum confidence – even for elite athletes.

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Ingredients you can feel

Nutrients only matter if your body can use them to their fullest potential. That's why AG1 delivers high-quality ingredients in forms and combinations your body wants, the way it wants it.

WHAT TO EXPECT
  • With AG1, you can be confident that all 70+ ingredients are carefully formulated to work together – supporting effective absorption and complementing each other’s benefits.

  • Every ingredient in AG1 is selected for its nutrient density, quality, and bioavailability.

    In a recent clinical study, AG1 was shown to help improve key nutrient levels within 3 months.ᵃ

    a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
    The study was conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

Science and clinical research

AG1 is the result of 15 years of intensive research and is consistently updated with the latest science.

WHAT TO EXPECT
  • Our continuous product development is led by a team of nutritionists, scientists, and researchers across different disciplines.

  • We invest in ongoing scientific research on the whole formula, including 4 placebo-controlled clinical trials.

  • We select ingredients backed by peer-reviewed scientific literature as part of our responsible innovation process.

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Simplicity and convenience

Life is too complicated to commit to complex supplement routines. Just scoop, shake, and sip, and in under one minute, AG1 delivers more than 70 ingredients.

WHAT TO EXPECT
  • AG1 can replace up to 15 different supplements, like a vitamin B complex, vitamin C, bacterial cultures, zinc, magnesium or calcium, greens powders and mushroom supplements in one scoop.

  • AG1 is suitable for vegetarian, vegan, and ketogenic diets; gluten-free; dairy, egg, and peanut-free; lactose-free; and contains no added sugar, artificial flavours, colours, or preservatives.

  • With our individually packaged Travel Packs, you can take AG1 with you on the go – it is easy to prepare wherever you are.

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Taste and experience

The benefits of taking AG1 go beyond just supporting youholistically by offering a crafted experience that tastes as good as it feels.

WHAT TO EXPECT
  • Subtle sweetness from essences of pineapple and vanilla

  • No added sugars or artificial sweeteners

  • Transforms your healthy morning habit into an enjoyable experience

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Hear from our community how AG1 has impacted their everyday.

Built on research, lived by real people

Florian

AG1 MEMBER SINCE 2024

“I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system¹ are supported, and when I get on the bike, I can switch off completely.”

Patrizia

AG1 MEMBER SINCE 2024

“My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit,¹ energised,² and I know my body is consistently supported.”

Sanja

AG1 MEMBER SINCE 2022

“As an endurance athlete, I put great value on quality, safety, and smart nutrition. With AG1 I’ve found my daily foundation – my personal nutrient insurance for immunity,¹ energy,² and digestion,⁷ especially during intense training phases.”

Witold

SURVEY FEEDBACK↡

"Seems promising, but it's been only a few days since I am taking it." 2

Harry

SURVEY FEEDBACK↡

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

Annapurna

SURVEY FEEDBACK↡

"I see a change in my energy, my mood, focus, amount of food needed." 2,4,8,7

Mina

SURVEY FEEDBACK↡

"I feel good and feel that I’m starting my day with a better and healthier habit." 1,2

Robert

SURVEY FEEDBACK↡

"Good in bowel movements, energetic." 7,2

Liane

SURVEY FEEDBACK↡

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." 2,8,7

Stefanie

SURVEY FEEDBACK↡

"I no longer have a constant feeling of being bloated, it's completely gone." 7

Rike

SURVEY FEEDBACK↡

"My skin has fewer impurities." 5

Get started with your AG1 Welcome Kit**

Get started with your AG1 Welcome Kit**

AG1 Pouch (30 Servings)
2,90€/serving
87€
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
28€
AG1 Travel Packs (10 count)
10 individual servings
Free
34€
Free Delivery
Free delivery with every purchase
Free
Total
87€
149€
Update or cancel anytime
30 days money-back guarantee

You've got questions? We've got the answers.

How do I know if AG1 is right for me?

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy,2 focus,4 immunity,1 or digestion,7 AG1 helps you take care of the essentials – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

When should I expect to see benefits?

What ingredients are in AG1?

Does AG1 fit into my lifestyle or diet?

How does AG1 taste?

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

⟡ Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

◊ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake).

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.


Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.