What's Niacin and What Is It Good For?

You may have seen niacin in skincare products, but Vitamin B3 should also be part of your diet. Here’s why.

3 MIN READ — 03/18/2025

You may have heard of niacin in the context of skincare recently, but vitamin B3 should also have a place in your diet. Why? It plays a key role as a coenzyme in converting macronutrients into energy. Here, we explain why niacin—also known as nicotinic acid—is important and where you can find it.

What Is Niacin and Why Is It Important for Your Body?

Niacin is one of the essential vitamins and plays a crucial role in maintaining our health. It’s more commonly known as vitamin B3, and many foods contain this vital nutrient. It helps our bodies by acting as a coenzyme to convert carbohydrates, fats, and proteins into energy. In other words, we need vitamin B3 for our energy metabolism. It also supports cardiovascular health and even has an impact on mental well-being. Ensuring you get enough niacin through your diet is key to supporting your vitality.

Fun fact: Niacin was first isolated from the tobacco plant, which is why it’s also called nicotinic acid. However, there’s no connection between nicotine and nicotinic acid, as their effects on the body are entirely different.

Niacin vs. Niacinamide: Differences and Benefits

Niacin and niacinamide are two different forms of vitamin B3. Niacin serves as an umbrella term for both nicotinic acid and nicotinamide, as well as related compounds. Niacinamide is formed when niacin is converted in the body. Also known as nicotinamide, this compound is especially important for skin health and is widely used in skincare products. The industry relies on niacinamide for skin and hair care. While nicotinic acid plays a significant role in cholesterol management and cardiovascular health, niacinamide is primarily used in cosmetic products. Both forms are also found in dietary supplements.

The Role of Niacinamide in Your Skincare Routine

Niacinamide is highly beneficial in skincare, offering a wide range of advantages. One of its key functions is strengthening the skin barrier. Niacinamide stimulates the production of ceramides and other lipids, which fortify the skin barrier and help retain moisture. In general, this form of vitamin B3 promotes hydration and contributes to smoother-looking skin. Niacinamide also boosts collagen production, helping to reduce fine lines and wrinkles. Other potential benefits include reducing inflammation, evening out skin tone, and protecting the skin from environmental stressors.

How Nicotinic Acid Contributes to Energy Production

Nicotinic acid plays a central role in energy production within the body. Without the coenzymes nicotinamide adenine dinucleotide (NAD) and nicotinamide adenine dinucleotide phosphate (NADP), our energy metabolism wouldn’t function properly. NAD assists in breaking down carbohydrates, fats, proteins, and alcohol, which in turn generates energy. NADP helps in the synthesis of fatty acids and cholesterol. Both of these coenzymes are derived from vitamin B3, so it’s important to make sure your diet provides enough of it.

Top Foods Rich in Niacin

Now you’re probably wondering which foods are high in niacin. We’ve listed some of the best sources below. These foods can help ensure you’re getting enough niacin:

Top Foods Rich in Niacin
Top Foods Rich in Niacin

These foods are particularly rich in vitamin B3. You can also find niacin in many other food items, making it easier to manage your intake and optimise your diet. Avoiding a deficiency is crucial for maintaining good health, so consider whether you need to supplement your diet with niacin if necessary.

Niacin Deficiency: Signs and Health Impacts

Looking to improve your diet and wondering if you might have a niacin deficiency? Some of the key signs are skin-related. For instance, you might develop rough or scaly skin. With a more severe deficiency, inflammation can occur. Increased sensitivity to sunlight can also be a warning sign.

Many other symptoms may point to a niacin deficiency. These include loss of appetite or diarrhoea, which can affect digestion. Mental health can also be impacted, with signs such as insomnia or anxiety. General symptoms include weakness, fatigue, and recurring headaches. If you’re concerned about your niacin intake, a healthcare professional can help assess your situation and offer tailored advice.

At a Glance

  • 01.

    Niacin, also known as vitamin B3, plays a vital role in energy metabolism, helping convert carbohydrates, fats, and proteins into energy. It’s also crucial for cardiovascular health and mental well-being.

  • 02.

    Niacin encompasses the compounds nicotinic acid and niacinamide. While nicotinic acid supports cholesterol metabolism and energy production, niacinamide is often used in skincare to strengthen the skin barrier, promote hydration, and reduce inflammation.

  • 03.

    A niacin deficiency can manifest in skin issues such as rough or inflamed skin, digestive problems like diarrhoea, and mental health symptoms such as insomnia or anxiety. If you’re unsure about your niacin intake, a healthcare provider can offer guidance.

Article Sources

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

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º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.