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  4. Go All-In or Go Home? Extreme Mountaineer Jost Kobusch on Knowing Your Limits

Go All-In or Go Home? Extreme Mountaineer Jost Kobusch on Knowing Your Limits

Jost Kobusch is known for his solo winter expeditions on some of the highest mountains in the world. But how does he know when it’s time to push forward—and when it’s time to turn back? A conversation about limits, intuition, and the mindset you need to handle extreme situations.

3 MIN READ — 02/17/2025

Let’s get straight into it: What went through your mind when you made the decision to call off your Everest expedition?

I’ll be honest—everything actually went according to plan. I injured my back during training at the end of 2023. It wasn’t some dramatic fall or big incident, just overuse. My hip couldn’t handle the sheer number of training hours I was putting in every week.

So I went into this expedition fully aware that I wasn’t in the right shape for a proper summit push. The main point was to show my sponsors how my training was progressing and to test out a few new strategies and prototypes. Reaching the summit was never the goal. What I really wanted was to break the existing winter altitude record of 7,500m—a record that had stood since 1984.

How hard was it to make that decision?

I broke the record within six days of the winter season officially starting, completely solo. I tested my new strategy, pushed the prototypes to their limits, and ticked off everything I set out to achieve. So honestly, it was an easy decision.

What did this experience teach you about yourself and your limits?

It showed me that my approach works and that I’m making huge progress in the right direction. I’m building the skills I need to gradually become the mountaineer capable of reaching the summit of Everest in winter—solo and without oxygen, via the West Ridge.

Success often lies on that fine line between recognising your limits and pushing past them. How do you decide when to stop?

It’s all about balancing risk and reward. If the risk outweighs the reward, I turn back. Simple as that.

At the end of the day, that decision is intuitive but that intuition is built on my own ‘big data’. Years of experience, lessons learned, and values I’ve developed over time. The key is feeding the system with good data because if you don’t, intuition can lead you way off course. You get good data by questioning yourself, reflecting—not just when things go well, but especially when they go wrong.

What’s your advice for anyone facing a difficult decision?

1.) Ask yourself: is this decision driven by fear, or by curiosity?

2.) Which option fits better with your personal ‘why’?

Have you ever made a decision you later regretted?

No. I live my life in a way that leaves no room for regret.

How would you define “going all-in” (differently) today?

“For me, going all-in means fully exploring the potential of a situation—right up to the point where the risk outweighs the reward.“

How do you mentally prepare yourself to make the right call in extreme situations?

I think of it in three zones:

  • Red is when the mental pressure is so intense, I can’t physically control my body anymore. For example, if I’m 12 metres above my last anchor point—and even though the fall wouldn’t be fatal, my brain won’t let me let go and take that 25-metre fall into the rope.
  • Green is like being at home on the sofa, totally relaxed.
  • Orange is the sweet spot, where most of my training in the Alps happens. It’s challenging, uncomfortable, but I’m still in control.

How important is your health—physically and mentally—when it comes to taking on these extreme challenges?

If I’m not healthy, I can’t prepare, mentally or physically. And without a trained body and mind, nothing works.

What role does nutrition play for you? Does AG1 support you on your expeditions?

AG1 is really helpful, especially when I’m travelling or on the mountain, where fresh food is limited and getting enough nutrients becomes a real challenge. But even in my regular training routine, when my body’s under constant strain, AG1 helps me push that bit harder before my immune system starts to struggle.1

Do you have any specific routines—like AG1 in the morning—that help you stay balanced?

At home, my morning starts with a glass of water. Then I do push-ups, sit-ups and pull-ups, followed by an ice-cold shower. After that, I have my smoothie with AG1. Same routine every single day.

On expeditions, I use my hot water bottle. I keep it in my sleeping bag overnight, and by morning the water’s cooled down to the perfect temperature for AG1. After that, I cook breakfast, prepare my tea for the day and make my morning coffee. Then I get into my down suit and pack up the tent. That whole sequence is the same every time. It brings stability to the unknown.

At night, when I get into the tent, the first thing I do is get straight into my sleeping bag and cook from there. First the meal, which warms me up inside my down suit, then my evening tea. Same routine, every day—it becomes automatic.

What can people learn from mountaineering that applies to life in general?

At the end of the day, I’m just climbing a meaningless, ice-covered pile of rocks. Mountaineering is completely pointless—like a lot of things in life. The meaning comes from what you make of it.

Thanks, Jost! We can’t wait to see where your next adventure takes you.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

**Offer valid for new customers only when signing up for a 3-month AG1 subscription with upfront payment. Regular price €227. Welcome Kit and gifts are one-time only. Subscription renews automatically unless cancelled beforehand.

↡ Ongoing survey of 3,000+ AG1 customers after 12+ days of use.

§ In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a similar version of AG1's continually evolving formulation. The study results are transferable because of comparable ingredients and amounts.

○ Ongoing survey of customers from 12 European countries who have been taking AG1 for an average of 9 days.

⬥ AG1 single subscriptions price and dose-matched average aggregated prices in 9 individual nutritional supplement categories with comparable ingredients. The prices of the individual supplements are the average prices of three individual products available online for each compared category, each with comparable ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The 9 compared categories are vitamin B12, folate (Methylfolate), vitamin C, vitamin E, bacterial cultures, zinc, coenzyme Q10, greens powder and fibre.

Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

◊ Key health benefits:

(1) Immune system: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. 200 mg Vitamin C taken daily in addition to the recommended daily dose (80 mg) contributes to the normal function of the immune system during and after intensive physical activity.

(2) Energy levels: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

(3) Digestion: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

(4) Focus; Mental performance; Psychological function; Nervous system: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

‡ Additional health benefits:

(5) Muscles: With calcium and magnesium, AG1 contributes to normal muscle function.

(6) Cell Protection: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

(7) Skin, hair & nails: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

(8) Hormonal system: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

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