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      Serving Size: 1 scoop (13 g ≈ 1 heaped tablespoon or one Travel Pack)

      Servings Per Container: 30

      Nutrition Facts

      Per 100gPer Daily Serving (13g)
      Energy Value1314 kJ / 313 kcal172 kJ / 41 kcal
      Fat6.6 g0.9 g
      of which saturates1.9 g0.3 g
      Carbohydrate34 g4.4 g
      of which sugars8.9 g1.2 g
      Protein20 g2.6 g
      Salt0.8 g0.1 g
      VITAMINS AND MINERALSPer Daily Serving (13g)% NVR*
      Vitamin A (from beta-carotene, alfalfa leaf powder, papaya fruit powder, carrot root powder, chlorella powder, rosemary leaf extract)250 μg RE31%
      Vitamin C (from L-ascorbic acid, citrus flavonoids, barley leaf powder, wheatgrass powder, hawthorn berry extract, lycium berry fruit extract, acerola fruit extract, pineapple fruit powder, bilberry fruit extract, rose hip fruit extract)420 mg525%
      Vitamin E32 mg α-TE267%
      Thiamine (Vitamin B1)3.0 mg273%
      Riboflavin (Vitamin B2)2.0 mg143%
      Niacin (Vitamin B3)16 mg NE100%
      Pantothenic acid (Vitamin B5)5.0 mg83%
      Vitamin B6 (pyridoxal 5'-phosphate)5.0 mg357%
      Folic acid (as calcium-L-methylfolate)300 μg150%
      Vitamin B12 (as methylcobalamin)50 μg2000%
      Biotin330 μg660%
      Calcium (from calcium salts of citric acid, calcium salts of or- thophosphoric acid, calcium D-pantothenate, spirulina powder, fucoidan extract from seaweed Fucus vesiculosus, eleuthero root extract, dandelion extract, milk thistle seed extract, reishi mushroom powder, spinach leaf powder, shiitake mushroom powder, bromelain)120 mg15%
      Phosphorus (from lecithin (soy), potassium salts of orthophosphoric acid, grape seed extract, broccoli powder, calcium salts of orthophosphoric acid, beet root powder)125 mg18%
      Magnesium57 mg15%
      Selenium22 μg40%
      Copper0.2 mg20%
      Manganese0.4 mg20%
      Chromium25 μg63%
      Molybdenum45 μg90%
      Zinc10 mg100%
      OTHER SUBSTANCESPer Daily Serving (13 g) 
      Fibre (from artichoke leaf extract, slippery elm bark powder, astragalus root extract, burdock root extract, cocoa powder, inulin, apple powder, ginger root powder, licorice root powder)2.5 g 
      Alpha lipoic acid42 mg 
      Coenzyme Q10 (as Ubiquinone)50 mg 
      Choline20 mg 
      Inositol100 mg 
      Rutin20 mg 
      Lactobacillus rhamnosus GG (at the time of manufacture)3 bn CFU 
      Lactobacillus acidophilus NCFM (at the time of manufacture)2 bn CFU 
      Bifidobacterium lactis HNO19 (at the time of manufacture)2 bn CFU 
      Lactobacillus casei LC-11 (at the time of manufacture)2 bn CFU 
      Lactobacillus plantarum LP-115 (at the time of manufacture)1 bn CFU 

      Additional Nutritional Details

      ** % Nutrient reference values according to (EU) regulation No 1169/2011
      Ingredients

      Apple powder, pea protein isolate, spirulina powder, lecithin (soy), inulin (from chicory root), magnesium bisglycinate, calcium salts of citric acid, vitamin C (L-ascorbic acid), citrus flavonoids, natural flavouring, chlorella powder, wheatgrass powder, alfalfa leaf powder, barley leaf powder, broccoli powder, papaya fruit powder, potassium salts of orthophosphoric acid, beet root powder, antioxidant (citric acid), Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, Lactobacillus plantarum LP-115, inositol, carrot root powder, cocoa powder, licorice root powder, acerola fruit extract, ginger root powder, spinach leaf powder, bromelain, calcium salts of orthophosphoric acid, coenzyme Q-10 (ubiquinone), rose hip fruit extract, choline L-bitartrate, vitamin E (D-alpha-tocopheryl acid succinate), alpha lipoic acid, artichoke leaf extract, sweetener (steviol glycosides from stevia), stabiliser (silicon dioxide), zinc citrate, pineapple fruit powder, reishi mushroom powder, shiitake mushroom powder, slippery elm bark powder, rutin, astragalus root extract, rosemary leaf extract, niacin (niacinamide), selenium enriched yeast, fucoidan extract from seaweed Fucus vesiculosus, lycium berry fruit extract, dandelion extract, vitamin B6 (pyridoxal 5‘-phosphate), eleuthero root extract, pantothenic acid (D-pantothenate, calcium), burdock root extract, niacin (nicotinic acid), vitamin B1 (thiamin hydrochloride), hawthorn berry extract, vitamin B2 (riboflavin), sodium molybdate (molybdenum (VI)), bilberry fruit extract, manganese bisglycinate, cupric gluconate, vitamin A (beta-carotene), milk thistle seed extract, grape seed extract, folic acid (calcium-L-methylfolate), biotin (D-biotin), chromium picolinate, vitamin B12 (methylcobalamin), vitamin K (menaquinone-7). May contain traces of celery.
      Best before end: see outer packaging.

      Directions

      Take one AG1 scoop (13 g ≈ 1 heaped tablespoon or one packet) every day in 250–350 ml of cold water. We recommend establishing AG1 as your morning routine and to drink it before breakfast on an empty stomach.

      Storage

      Bag with 30 servings (390 g ℮): Refrigerate after opening and use within 90 days.
      Packages of 5 (65 g ℮) and 30 (390 g ℮) units: Store at room temperature. Do not use if the outer tamper-proof seal is broken.

      CAUTION

      Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing
      zinc.

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      © AG1

      Trustpilot

      *Details on health claims: AG1 contains pantothenic acid which supports normal mental performance, folate and niacin which contribute to the reduction of tiredness and fatigue, copper and phosphorus, which support normal energy-yielding metabolism, chromium which contributes to normal macronutrient metabolism, thiamine which contributes to the normal function of the heart, Vitamin B2 which supports the maintenance of normal red blood cells, Vitamin B12 which contribute to normal red blood cell formation, Vitamin C, zinc and selenium which support normal function of the immune system, Vitamin B6 which contributes to the regulation of hormone activity, and Vitamin E and riboflavin which help to protect the body’s cells against oxidative stress.


      Text reviews are genuine reviews from customers who received a review link from Yotpo after purchasing. Video reviews are genuine incentivised reviews from verified customers who were contacted after purchase.


      Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

      ** Offer valid for new subscribers only.

      +In a single-arm study examining the self-perceived efficacy of AG1, participants reported positive effects on energy, mental performance, and skin.

      Immune System

      1: Copper, folate, selenium, zinc, and vitamins A, B12, B6, and C contribute to the normal function of the immune system.

      Metabolism

      2: Vitamins C, B6 and B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, phosphorus, and copper contribute to normal energy-yielding metabolism. Biotin, zinc, and chromium contribute to normal macronutrient metabolism. Vitamin A and riboflavin contribute to normal metabolism of iron. Zinc contributes to normal acid-base metabolism.


      Healthy Cells

      3: Vitamins E and C, as well as riboflavin, zinc, copper and selenium, contribute to the protection of cells from oxidative stress. Zinc contributes to normal DNA synthesis. Phosphorus contributes to normal function of cell membranes.


      Mental Performance; Mental Focus; Nervous System

      4: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and folate contribute to the reduction of tiredness and fatigue. Pantothenic acid contributes to normal mental performance. Zinc contributes to normal cognitive function. Vitamins C, B6, B12, thiamine, riboflavin, niacin, biotin, and copper contribute to normal functioning of the nervous system.

      Healthy bones

      5: Protein, phosphorus and zinc contribute to the maintenance of normal bones. Vitamin C contributes to normal collagen formation for the normal function of bones.

      Cardiovascular System

      6: Thiamine contributes to the normal function of the heart. Vitamins B6 and B12 contribute to normal red blood cell formation. Vitamin C contributes to normal collagen formation for the normal function of blood vessels.


      Skin, hair, nail

      7: Vitamin A, riboflavin, niacin, biotin, and zinc contribute to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Biotin, zinc and selenium contribute to the maintenance of normal hair. Copper contributes to normal skin and hair pigmentation and to normal connective tissue. Selenium and zinc contribute to the maintenance of normal nails.

      Hormonal Health

      8: Vitamin B6 contributes to the regulation of hormonal activity. Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones, vitamin D, and some neurotransmitters. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to normal thyroid function and normal spermatogenesis. Zinc contributes to normal fertility and normal reproduction. Chromium contributes to the maintenance of normal blood glucose levels.

      Digestion

      9: Biotin contributes to the maintenance of normal mucous membranes (e.g., intestinal mucosa).


      Muscles

      10: Proteins contribute to the maintenance of muscle mass and an increase in muscle mass.

      Healthy eyes

      11: Vitamin A, riboflavin and zinc contribute to the maintenance of normal vision.

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      © AG1

      Trusted by 1.3 million people worldwide

      AG1 is a core supplement blend formulated to support your energy levels, immune system and digestion.◊

      Now Only: FREE Morning Person Hat + Vitamin D3+K2 + 5 Travel Packs.**

      Try AG1 Now

      ✓ Free Shipping** ✓ 30 days money-back guarantee

      Backed by 4 clinical studies

      Recommended by experts

      Tested for 500+ banned substances

      Certified by Informed Choice & Cologne List®

      Fuel your day with a routine that works

      With a broad range of vitamins, minerals and bacterial cultures for your gut, AG1 is designed to provide the combined effect of 15 supplements in one.◆

      Energy

      AG1 contains B vitamins like B6 and B12 that support your energy metabolism and help reduce tiredness.◊

      Immune system

      Vitamin C from citrus fruits and minerals like zinc and selenium support your immune function.◊

      Focus

      AG1 supports mental performance with pantothenic acid and cognitive function with zinc.◊

      Digestion

      Calcium supports digestive enzymes, while biotin contributes to the maintenance of the gut lining.◊

      15 years of research in every scoop

      We invest in clinical trials because it’s the only way to show that AG1 truly works. In the supplement industry, this level of research is rare – for us, it’s the standard.

      AG1 has been studied in four gold-standard clinical trials: randomised, placebo-controlled, and double-blinded.ᵃ⁻ᵈ

      See all studies →

      AG1 is clinically shown to enrich the gut microbiome.ᵃ⁻ᶜ

      We tested whether the bacterial cultures in AG1 could survive the gastrointestinal tract – only then can they become part of the microbiome. The result: they reach the gut alive and contribute to microbial diversity.

      See all studies →

      AG1 helps improve key nutrient levels within 3 months.ᵃ

      In a clinical trial, we examined whether the nutrients in AG1 are not just absorbed but also effectively utilised. The result: AG1 made a measurable difference compared to diet alone.

      See all studies →

      Key nutrients in AG1 were shown to be quickly and easily absorbed into the body.ᵈ

      Nutrients only work if your body can take them up. Our clinical research confirms: AG1 delivers essential nutrients in a form the body absorbs and uses effectively.

      See all studies →

      Get started with AG1 today

      Get started with AG1 today

      AG1 Pouch (30 servings)
      2,90 €/serving
      €87
      FIRST TIME PURCHASE INCLUDES:
      Welcome Kit
      AG1 shaker, scoop, and stainless steel canister
      free
      €28
      Vitamin D3+K2
      1 bottle – separate for optimal absorption and flexible dosing
      free
      €24
      5 Travel Packs
      Single-serve daily portions for on the go
      free
      €17
      Morning Person hat
      The hat money can't buy, free with your order
      free
      €18
      Total
      €87
      €174
      Free delivery**
      Flexible subscription
      30 days money-back guarantee
      • VEGAN
      • GLUTEN-FREE
      • DAIRY-FREE
      • EGG-FREE
      • NO SUGAR ADDED
      • PALEO & KETO-FRIENDLY

      Tested for those who test themselves

      We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.


      We’ve built an in-house team of scientists and researchers to stay on top of the latest in nutrition and microbiome science. Every upgrade to AG1 is grounded in real research, which includes our own clinical trials on the efficacy and impact of AG1.

      AG1 is certified by both the Cologne List® and Informed Choice – two of the most trusted global testing programmes. These certifications mean AG1 is independently tested for banned substances and meets strict standards for quality and safety, making it a reliable choice for professional athletes and anyone who wants extra assurance from their supplements.

      AG1 is regularly tested for hundreds of potential contaminants to make sure it’s clean, safe, and consistent from batch to batch.

      We test for:
      – Heavy metals
      – Pesticides & herbicides
      – Microbial contaminants
      – Allergens
      – Residual solvents
      – Over 250 banned substances

      We select ingredients your body can actually absorb. That means potent bioavailable, vitamins, minerals and plant compounds, and rigorously sourced bacterial strains – all tested for quality, purity, and efficacy.

      AG1 is made to be part of your daily ritual – and that includes taste. AG1 goes through third-party sensory testing to ensure taste and mouthfeel are exactly as expected. Our flavour comes from real food sources, never artificial additives, and is compatible with every lifestyle.

      AG1 is:
      – Vegan
      – Gluten-free
      – Free from added sugar
      – Free from preservatives, artificial flavours or sweeteners
      – Compatible with a variety of dietary lifestyles

      Here’s how AG1 works

      Mix one scoop of AG1

      with 250ml of cold water.

      Shake!

      Enjoy the taste of pineapple and vanilla.

      Built on research, lived by real people

      Hear from our community how AG1 has impacted their everyday.

      Florian

      AG1 MEMBER SINCE 2024

      “I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system are supported, and when I get on the bike, I can switch off completely.◊”

      Patrizia

      AG1 MEMBER SINCE 2024

      “My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit, energised, and I know my body is consistently supported.◊”

      Sanja

      AG1 MEMBER SINCE 2022

      “I’ve been starting my mornings with AG1 for three years – always with lemon and ice. This ritual gives me focus and clarity for the day, my nails are strong, and I stay fit, even in stressful times.◊”

      Witold

      SURVEY FEEDBACK↡

      "Seems promising, but it's been only a few days since I am taking it.◊"

      Harry

      SURVEY FEEDBACK↡

      "First positive effects: I no longer feel tired during the day and I feel focused and concentrated.◊"

      Annapurna

      SURVEY FEEDBACK↡

      "I see a change in my energy, my mood, focus, amount of food needed.◊"

      Mina

      SURVEY FEEDBACK↡

      "I feel good and feel that I’m starting my day with a better and healthier habit.◊"

      Robert

      SURVEY FEEDBACK↡

      "Good in bowel movements, energetic.◊"

      Liane

      SURVEY FEEDBACK↡

      "I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all.◊"

      Stefanie

      SURVEY FEEDBACK↡

      "I no longer have a constant feeling of being bloated, it's completely gone.◊"

      Rike

      SURVEY FEEDBACK↡

      "My skin has fewer impurities.◊"

      Recommended by experts around the world

      Hugh Jackman

      ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021

      “I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”

      Laura Philipp

      2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

      "With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery and helping me show up at my best.◊"

      Sir Lewis Hamilton

      SEVEN-TIME FORMULA 1 WORLD CHAMPION

      "I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy◊ – it tastes great, it’s easy to take on the go, and it supports my health body and mind in a truly holistic way.◊ I love how AG1 makes it easy to take care of what matters."

      Nicki Lange

      ENTREPRENEUR AND ULTRA-MARATHON RUNNER

      “AG1 is part of my everyday life as practical support in a demanding routine that balances entrepreneurship with long hours of training. For me, it’s an easy way to give my body the nutrients it needs for steady energy, clear focus and good recovery.◊ I value how reliably AG1 works and how effortlessly it fits into my lifestyle.”

      Rosa Klöser

      2024 UNBOUND CHAMPION & 2025 GERMAN GRAVEL NATIONAL CHAMPION

      “AG1 is a staple in my morning routine. It gives me peace of mind that I’m getting key nutrients and supporting recovery – especially during busy weeks and heavier training blocks.◊”

      Dr. Rangan Chatterjee

      Professor, Broadcaster and Author

      “I'm really particular about what I put inside my own body. And I'm very particular with what I recommend to the public. The list of things I tend to recommend is actually pretty short, but AG1 is absolutely on it.”

      Questions? We've got answers.

      AG1 is a daily core supplement blend formulated to support your energy levels, immune system and digestion.◊ It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

      AG1 is made with carefully selected ingredients – including vitamins, minerals, bacterial cultures and botanicals – all chosen for their quality, bioavailability, and combined effect. You can explore the full list here.

      AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy, focus, immunity, or digestion, AG1 helps you take care of the essentials ◊ – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

      AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit.⬥ Find out more here.

      AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more here.