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The routine that works, and stays.

Your daily nutrient boost for energy, focus & recovery. 2,3,4

Now get 10 Travel Packs instead of 5 and a Welcome Kit worth €62.

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30 days money-back guarantee

Backed by 4 clinical studies

Recommended by experts

Tested for 500+ banned substances

Certified by Informed Choice & Cologne List®

Your Day, Upgraded – Every Day

70+ optimised ingredients. 5 new bacterial strains. 4 clinical studies. 1 scoop a day for your best possible start – now better than ever with our latest upgrade.

Energy

AG1 contains B vitamins like B6 and B12 that support your energy metabolism and help reduce tiredness.

Immune system

Vitamin C from citrus fruits and minerals like zinc and selenium support your immune function.

Focus

AG1 supports mental performance with pantothenic acid and cognitive function with zinc.

Digestion

Calcium supports digestive enzymes, while biotin contributes to the maintenance of the gut lining.

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Try AG1 Now

FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
28€
AG1 Travel Packs (10 count)
10 individual servings
Free
34€
Total
87€
149€
Update or cancel anytime | Free shipping**

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

15 years of research in every scoop

We invest in clinical trials because it’s the only way to show that AG1 truly works. In the supplement industry, this level of research is rare – for us, it’s the standard.

AG1 has been studied in four gold-standard clinical trials: randomised, placebo-controlled, and double-blinded.ᵃ⁻ᵈ

See all studies →

AG1 is clinically shown to enrich the gut microbiome.ᵃ⁻ᶜ

We tested whether the bacterial cultures in AG1 could survive the gastrointestinal tract – only then can they become part of the microbiome. The result: they reach the gut alive and contribute to microbial diversity.

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AG1 helps improve key nutrient levels within 3 months.ᵃ

In a clinical trial, we examined whether the nutrients in AG1 are not just absorbed but also effectively utilised. The result: AG1 made a measurable difference compared to diet alone.

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Key nutrients in AG1 were shown to be quickly and easily absorbed into the body.ᵈ

Nutrients only work if your body can take them up. Our clinical research confirms: AG1 delivers essential nutrients in a form the body absorbs and uses effectively.

See all studies →

Hear from our community how AG1 has impacted their everyday.

Built on research, lived by real people

Florian

AG1 MEMBER SINCE 2024

“I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system¹ are supported, and when I get on the bike, I can switch off completely.”

Patrizia

AG1 MEMBER SINCE 2024

“My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit,¹ energised,² and I know my body is consistently supported.”

Sanja

AG1 MEMBER SINCE 2022

“I’ve been starting my mornings with AG1 for three years – always with lemon and ice. This ritual gives me focus and clarity for the day,⁴ my nails are strong,⁵ and I stay fit,¹ even in stressful times.”

Witold

SURVEY FEEDBACK↡

"Seems promising, but it's been only a few days since I am taking it." 2

Harry

SURVEY FEEDBACK↡

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

Annapurna

SURVEY FEEDBACK↡

"I see a change in my energy, my mood, focus, amount of food needed." 2,4,8,7

Mina

SURVEY FEEDBACK↡

"I feel good and feel that I’m starting my day with a better and healthier habit." 1,2

Robert

SURVEY FEEDBACK↡

"Good in bowel movements, energetic." 7,2

Liane

SURVEY FEEDBACK↡

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." 2,8,7

Stefanie

SURVEY FEEDBACK↡

"I no longer have a constant feeling of being bloated, it's completely gone." 7

Rike

SURVEY FEEDBACK↡

"My skin has fewer impurities." 5

Recommended by experts around the world

From world champions to everyday heroes – AG1 is the daily routine for those who go all-in.

Sir Lewis Hamilton

SEVEN-TIME FORMULA 1 WORLD CHAMPION

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy² – it tastes great, it’s easy to take on the go, and it supports my health body and mind ³,⁴ in a truly holistic way. I love how AG1 makes it easy to take care of what matters."

Laura Philipp

2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery³ and helping me show up at my best."

Andrew Huberman, PhD

NEUROSCIENTIST & HOST OF HUBERMAN LAB PODCAST

"I’ve been taking AG1 since 2012 because it’s a simple, no-fuss way to provide my body with essential vitamins, minerals, and bacterial cultures every day."

Lucy Charles-Barclay

IRONMAN WORLD CHAMPION 2023, 4× IRONMAN VICE CHAMPION

"AG1 supports my immune system,¹ my energy ² and helps me stay mentally sharp when it really counts.⁴ It’s been a key part of my training – and even during the off-season, it helps me stay healthy.¹"

Questions? We've got answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

AG1 is made with 70+ carefully selected ingredients – including vitamins, minerals, plant compounds and whole-food sourced ingredients, as well as bacterial cultures – all chosen for their quality, bioavailability, and role in supporting daily health. You can explore the full list here.

How do I know if AG1 is right for me?

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy,2 focus,4 immunity,1 or digestion,7 AG1 helps you take care of the essentials – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

What products does AG1 replace?

AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit. Find out more here.

How does AG1 taste?

AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more here.

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© 2025 AG1

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

⟡ Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

◊ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake).

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.


Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.

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