FREE Vitamin D3+K2, 5 Travel Packs & Welcome Kit – worth €69.**

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    • AG1 PouchBest Seller

      Our flagship, clinically-backed formula.

    • AG1 Travel Packs

      Foundational Nutrition in convenient travel packs.

    • Research & Testing

      Clinical research and peer-reviewed science, explained.

    • Ingredients

      Understanding our science-backed ingredients.

    • Quality Standards

      The rigorous testing behind every batch.

    • What is AG1?

      Learn what makes AG1 unique.

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      Discover the everyday benefits of making AG1 part of your routine.

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      The latest from our team on health, science, and wellness.

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Shop AG1

  • AG1 PouchBest Seller

    Our flagship, clinically-backed formula.

  • AG1 Travel Packs

    Foundational Nutrition in convenient travel packs.

Claim your FREE Vitamin D and 10 Travel Packs, plus your Welcome Kit worth 87 € now.**

OR

Pause or Cancel Anytime

30 days money-back guarantee

**Offer valid for new subscribers only. Free shipping does not apply to customers in Switzerland and Norway.

Single Subscription

87€

173€

Recommended by experts around the world

Hugh Jackman

ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021

“I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”

Laura Philipp

2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery and helping me show up at my best.◊"

Sir Lewis Hamilton

SEVEN-TIME FORMULA 1 WORLD CHAMPION

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy◊ – it tastes great, it’s easy to take on the go, and it supports my health body and mind in a truly holistic way.◊ I love how AG1 makes it easy to take care of what matters."

Nicki Lange

ENTREPRENEUR AND ULTRA-MARATHON RUNNER

“AG1 is part of my everyday life as practical support in a demanding routine that balances entrepreneurship with long hours of training. For me, it’s an easy way to give my body the nutrients it needs for steady energy, clear focus and good recovery.◊ I value how reliably AG1 works and how effortlessly it fits into my lifestyle.”

Rosa Klöser

2024 UNBOUND CHAMPION & 2025 GERMAN GRAVEL NATIONAL CHAMPION

“AG1 is a staple in my morning routine. It gives me peace of mind that I’m getting key nutrients and supporting recovery – especially during busy weeks and heavier training blocks.◊”

Dr. Rangan Chatterjee

Professor, Broadcaster and Author

“I'm really particular about what I put inside my own body. And I'm very particular with what I recommend to the public. The list of things I tend to recommend is actually pretty short, but AG1 is absolutely on it.”

Louis Lazar Timm

"ENTREPRENEUR, FORMER PRO ATHLETE & GRANDSON"

"AG1 has become the foundation of my morning routine: whether it's a contrast shower, reading or breathwork, every day starts with a scoop of AG with coconut water and vitamin D drops. That way I've got my nutrient base covered in 1 minute and the day can only get better from there."

Built on research, lived by real people

Hear from our community how AG1 has impacted their everyday.

Florian

AG1 MEMBER SINCE 2024

“I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system are supported, and when I get on the bike, I can switch off completely.◊”

Patrizia

AG1 MEMBER SINCE 2024

“My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit, energised, and I know my body is consistently supported.◊”

Sanja

AG1 MEMBER SINCE 2022

“I’ve been starting my mornings with AG1 for three years – always with lemon and ice. This ritual gives me focus and clarity for the day, my nails are strong, and I stay fit, even in stressful times.◊”

Witold

SURVEY FEEDBACK↡

"Seems promising, but it's been only a few days since I am taking it.◊"

Harry

SURVEY FEEDBACK↡

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated.◊"

Annapurna

SURVEY FEEDBACK↡

"I see a change in my energy, my mood, focus, amount of food needed.◊"

Mina

SURVEY FEEDBACK↡

"I feel good and feel that I’m starting my day with a better and healthier habit.◊"

Robert

SURVEY FEEDBACK↡

"Good in bowel movements, energetic.◊"

Liane

SURVEY FEEDBACK↡

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all.◊"

Stefanie

SURVEY FEEDBACK↡

"I no longer have a constant feeling of being bloated, it's completely gone.◊"

Rike

SURVEY FEEDBACK↡

"My skin has fewer impurities.◊"

You've got questions? We've got the answers.

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy levels, focus, immune system, or digestion, AG1 helps you take care of the essentials – so you can focus on everything else.◊ Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

Everyone’s different – but some people notice changes in energy or digestion within a few days, while others see benefits build over time. Like any health habit, consistency matters. In an ongoing survey of currently 3,000+ AG1 customers, 80% reported a normal digestion and 83% reported feeling less tired after 12 or more days of use.↡

AG1 is made with 70+ carefully selected ingredients – including vitamins, minerals, plant compounds and whole-food sourced ingredients, as well as bacterial cultures – all chosen for their quality, bioavailability, and role in supporting daily health. You can explore the full list here.

AG1 is designed to work with a variety of lifestyles – whether you’re plant-based, keto, paleo, or somewhere in between. It’s gluten-free, dairy-free, and contains no added sugar or artificial sweeteners. However, if you have specific dietary concerns or allergies, we always recommend reviewing the ingredient list or speaking with a healthcare provider.

AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day.