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Your daily nutrient boost

AG1's got everything you need to go all-inº – thanks to our science-backed formula packed with vitamins, minerals, and a blend of botanicals.

50,000+ Verified 5-star reviews*

“I’ve noticed my recovery seems easier and I have consistent energy levels.” ³⸍²
Natalie W., 21/07/23
“With AG1 I feel more energised and focused first thing in the morning.” ²⸍⁴
Steven R., 18/04/23
"It tastes great and gives me energy." ²
Stefanie M., 26/10/2023
"People keep complimenting my hair and skin. Good nutrition pays off in many ways." ⁵
Nichol B., 27/10/2023

Your Day, Upgraded – Every Day

70+ optimised ingredients. 5 new bacterial strains. 4 clinical studies. 1 scoop a day for your best possible start – now better than ever with our latest upgrade.

Energy

AG1 contains B vitamins like B6 and B12 that support your energy metabolism and help reduce tiredness.

Immune system

Vitamin C from citrus fruits and minerals like zinc and selenium support your immune function.

Focus

AG1 supports mental performance with pantothenic acid and cognitive function with zinc.

Digestion

Calcium supports digestive enzymes, while biotin contributes to the maintenance of the gut lining.

Recommended by experts around the world

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery³ and helping me show up at my best."

— Laura Philipp
IRONMAN WORLD CHAMPION 2025

"I’ve been taking AG1 since 2012 because it’s a simple, no-fuss way to provide my body with essential vitamins, minerals, and probiotic cultures every day."

— Andrew Huberman, PhD
NEUROWISSENSCHAFTLER & HOST DES HUBERMAN LAB PODCAST

"AG1 supports my immune system,¹ my energy ² and helps me stay mentally sharp when it really counts.⁴ It’s been a key part of my training – and even during the off-season, it helps me stay healthy.¹"

— Lucy Charles-Barclay
IRONMAN WORLD CHAMPION 2023, 4× IRONMAN VICE CHAMPION

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy² – it tastes great, it’s easy to take on the go, and it supports my body and mind ³,⁴ in a truly holistic way. I love how AG1 makes it easy to take care of what matters."

— Sir Lewis Hamilton
SEVEN-TIME FORMULA 1 WORLD CHAMPION

Get started with your AG1 Welcome Kit**

Get started with your AG1 Welcome Kit**

AG1 Pouch
€2,90/day
€87/mo
€107†
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
€28
AG1 Travel Packs (5 count)
5 individual servings
Free
€17
Vitamin D3+K2 Drops
1 Bottle
Free
€24
Total
€87/mo
Update or cancel anytime
30 days money-back guarantee

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

15 years of research and 4 clinical trials

In an industry where few put their supplements through scientific research, we invest millions in the gold standard – randomised, placebo-controlled, double- or triple-blind clinical trials.

Learn More

Real people, real results: What our customers say*

Results from a survey of 527 verified customers who have been taking AG1 for at least 12 days.↡

- Harry

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

- Annapurna

"I see a change in my energy, my mood, focus, amount of food needed." 2,4,8,7

- Lucian

"Seems promising, but it's been only a few days since I am taking it." 2

- Mina

"I feel good and feel that I’m starting my day with a better and healthier habit." 1,2

- Robert

"Good in bowel movements, energetic." 7,2

- Liane

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." 2,8,7

- Stefanie

"I no longer have a constant feeling of being bloated, it's completely gone." 7

- Harry

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

- Rike

"My skin has fewer impurities." 5

Note: Images shown are for illustration purposes only and do not depict actual customers.*

Morning People

The secret to being a morning person? Finding out what works for you. Go behind the scenes with these Amazing Humans to see how starting the day with a routine you feel good about makes all the difference.

Alison Roman

Bobbi Brown

Timothy O'Donnell

You've got questions? We've got the answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

How do I know if AG1 is right for me?

What products does AG1 replace?

How does AG1 taste?

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© 2025 AG1

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.

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© 2025 AG1