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Your daily nutrient boost

AG1's got everything you need to go all-inº – thanks to our science-backed formula packed with vitamins, minerals, and a blend of botanicals.

50,000+ Verified 5-star reviews*

“I’ve noticed my recovery seems easier and I have consistent energy levels.” ³⸍²
Natalie W., 21/07/23
“With AG1 I feel more energised and focused first thing in the morning.” ²⸍⁴
Steven R., 18/04/23
"It tastes great and gives me energy." ²
Stefanie M., 26/10/2023
"People keep complimenting my hair and skin. Good nutrition pays off in many ways." ⁵
Nichol B., 27/10/2023

Your Day, Upgraded – Every Day

70+ optimised ingredients. 5 new bacterial strains. 4 clinical studies. 1 scoop a day for your best possible start – now better than ever with our latest upgrade.

Energy

AG1 contains B vitamins like B6 and B12 that support your energy metabolism and help reduce tiredness.

Immune system

Vitamin C from citrus fruits and minerals like zinc and selenium support your immune function.

Focus

AG1 supports mental performance with pantothenic acid and cognitive function with zinc.

Digestion

Calcium supports digestive enzymes, while biotin contributes to the maintenance of the gut lining.

Recommended by experts around the world

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery³ and helping me show up at my best."

— Laura Philipp
IRONMAN WORLD CHAMPION 2025

"I’ve been taking AG1 since 2012 because it’s a simple, no-fuss way to provide my body with essential vitamins, minerals, and probiotic cultures every day."

— Andrew Huberman, PhD
NEUROWISSENSCHAFTLER & HOST DES HUBERMAN LAB PODCAST

"AG1 supports my immune system,¹ my energy ² and helps me stay mentally sharp when it really counts.⁴ It’s been a key part of my training – and even during the off-season, it helps me stay healthy.¹"

— Lucy Charles-Barclay
IRONMAN WORLD CHAMPION 2023, 4× IRONMAN VICE CHAMPION

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy² – it tastes great, it’s easy to take on the go, and it supports my body and mind ³,⁴ in a truly holistic way. I love how AG1 makes it easy to take care of what matters."

— Sir Lewis Hamilton
SEVEN-TIME FORMULA 1 WORLD CHAMPION

Get started with your AG1 Welcome Kit**

Get started with your AG1 Welcome Kit**

AG1 Pouch
€2,90/day
€87/mo
€107†
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
€28
AG1 Travel Packs (5 count)
5 individual servings
Free
€17
Vitamin D3+K2 Drops
1 Bottle
Free
€24
Total
€87/mo
Update or cancel anytime
30 days money-back guarantee

We set the bar for quality — and keep raising it

AG1 is held to the highest quality standards. From our research, to sourcing, to manufacturing and testing, we go above and beyond industry standards to bring you a safe and effective product.

Driven by science. Backed by research.

Product safety certified by Cologne List®

A higher standard for sourcing

Manufacturing at its best

15 years of research and 4 clinical trials

In an industry where few put their supplements through scientific research, we invest millions in the gold standard – randomised, placebo-controlled, double- or triple-blind clinical trials.

Learn More

Real people, real results: What our customers say*

Results from a survey of 527 verified customers who have been taking AG1 for at least 12 days.↡

- Harry

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

- Annapurna

"I see a change in my energy, my mood, focus, amount of food needed." 2,4,8,7

- Lucian

"Seems promising, but it's been only a few days since I am taking it." 2

- Mina

"I feel good and feel that I’m starting my day with a better and healthier habit." 1,2

- Robert

"Good in bowel movements, energetic." 7,2

- Liane

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." 2,8,7

- Stefanie

"I no longer have a constant feeling of being bloated, it's completely gone." 7

- Harry

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

- Rike

"My skin has fewer impurities." 5

Note: Images shown are for illustration purposes only and do not depict actual customers.*

Morning People

The secret to being a morning person? Finding out what works for you. Go behind the scenes with these Amazing Humans to see how starting the day with a routine you feel good about makes all the difference.

Alison Roman

Bobbi Brown

Timothy O'Donnell

You've got questions? We've got the answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

How do I know if AG1 is right for me?

What products does AG1 replace?

How does AG1 taste?

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© 2025 AG1

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. The positive effect is achieved if 200 mg of vitamin C are taken daily in addition to the recommended daily dose (80 mg). AG1 contains 420 mg vitamin C.

Metabolism

2: Vitamins C, B6 and B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper, and manganese contribute to normal energy-yielding metabolism. Biotin, zinc, and chromium contribute to normal macronutrient metabolism. Vitamin A and riboflavin contribute to normal metabolism of iron. Zinc contributes to normal acid-base metabolism.

Cell Protection

3: Vitamins E and C, as well as riboflavin, zinc, copper, manganese and selenium, contribute to the protection of cells from oxidative stress. Zinc contributes to normal DNA synthesis. Phosphorus contributes to normal function of cell membranes.

Mental Performance; Mental Focus; Nervous System; Psychological Function

4: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and folic acid contribute to the reduction of tiredness and fatigue. Pantothenic acid contributes to normal mental performance. Zinc contributes to normal cognitive function. Vitamins C, B6, B12, thiamine, riboflavin, niacin, biotin, and copper contribute to normal functioning of the nervous system. Thiamine, niacin, vitamin B6, vitamin B12, biotin, folate, and vitamin C in AG1 contribute to normal psychological function.

Bones

5: Calcium contributes to the maintenance of normal bones. Protein, phosphorus, zinc, and manganese contribute to the maintenance of normal bones. Vitamin C contributes to normal collagen formation for the normal function of bones.

Cardiovascular System

6: Thiamine contributes to the normal function of the heart. Vitamins B6 and B12 contribute to normal red blood cell formation. Vitamin C contributes to normal collagen formation for the normal function of blood vessels.

Skin, hair, nails

7: Vitamin A, riboflavin, niacin, biotin and zinc contribute to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Biotin, zinc and selenium contribute to the maintenance of normal hair. Copper contributes to normal skin and hair pigmentation and to normal connective tissue. Selenium and zinc contribute to the maintenance of normal nails.

Hormone system

8: Vitamin B6 contributes to the regulation of hormonal activity. Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones, vitamin D, and some neurotransmitters. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to normal thyroid function and normal spermatogenesis. Zinc contributes to normal fertility and normal reproduction. Chromium contributes to the maintenance of normal blood glucose levels.

Digestion

9: Calcium contributes to the normal function of digestive enzymes. Biotin contributes to the maintenance of normal mucous membranes (e.g., intestinal mucosa).

Muscles

10: Calcium contributes to normal muscle function. Proteins contribute to the maintenance of muscle mass and an increase in muscle mass.

Eyes

11: Vitamin A, riboflavin and zinc contribute to the maintenance of normal vision.

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© 2025 AG1