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        © AG1

        Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

        ^ Offer valid for new subscribers only.

        ** Based on formula prior to upgrades. For more information on our upgraded formula available in your region, click HERE.

        Digestion

        1. As part of a healthy diet containing a variety of foods, AG1 is a source of:
        Calcium contributes to the normal function of digestive enzymes.
        Biotin contributes to the maintenance of normal mucous membranes (e.g., intestinal mucosa).

        Immune System

        2. As part of a healthy diet containing a variety of foods, AG1 is a source of:
        Copper, folate, selenium, zinc, and vitamins A, B12, B6, and C contribute to the normal function of the immune system.

        Mental Performance; Cognitive Function; Nervous System; Psychological Function

        3. As part of a healthy diet containing a variety of foods, AG1 is a source of:
        Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and folic acid contribute to the reduction of tiredness and fatigue.
        Pantothenic acid contributes to normal mental performance.
        Zinc contributes to normal cognitive function.
        Vitamins C, B6, B12, thiamine, riboflavin, niacin, biotin, copper and potassium contribute to normal functioning of the nervous system.
        Thiamine, niacin, vitamin B6, vitamin B12, biotin, folate, and vitamin C contribute to normal psychological function.

        Metabolism

        4. As part of a healthy diet containing a variety of foods, AG1 is a source of:
        Vitamins C, B6 and B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper, and manganese contribute to normal energy-yielding metabolism.
        Biotin, zinc, and chromium contribute to normal macronutrient metabolism.
        Vitamin A and riboflavin contribute to normal metabolism of iron.
        Zinc contributes to normal acid-base metabolism.
        Molybdenum contributes to normal sulphur amino acid metabolism.

        Healthy Cells

        5. As part of a healthy diet containing a variety of foods, AG1 is a source of:
        Vitamins E and C, as well as riboflavin, zinc, copper, manganese and selenium, contribute to the protection of cells from oxidative stress.
        Phosphorus contributes to normal function of cell membranes.

        Hormonal Health

        6. As part of a healthy diet containing a variety of foods, AG1 is a source of:
        Vitamin B6 contributes to the regulation of hormonal activity.
        Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones, vitamin D and some neurotransmitters.
        Zinc contributes to the maintenance of normal testosterone levels in the blood.
        Selenium contributes to the normal utilisation of iodine in the production of thyroid hormones.
        Zinc contributes to normal fertility and reproduction.
        Selenium contributes to normal spermatogenesis.

        Heart Health

        7. As part of a healthy diet containing a variety of foods, AG1 is a source of:
        Thiamine contributes to the normal function of the heart.
        Vitamin C contributes to normal blood vessels structure and function.
        Vitamin B6 contributes to normal red blood cell formation.
        Vitamin B2 contributes to the maintenance of normal red blood cells.

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        Introducing the next generation of AG1

        Now with upgraded probiotics and micronutrients, for even more research-backed benefits.

        History of Improvement

        A history of staying in step with science

        Since 2010, AG1 has continuously improved alongside the latest research, with each generation and iteration designed for better efficacy and higher quality.

        01 - PROBIOTICS

        Gut Microbiome

        There is a growing amount of evidence supporting the impact of probiotics on the gut microbiome. We've upgraded our formula with five scientifically researched probiotic strains for the gut microbiome.

        02 — VITAMINS AND MINERALS

        Meet more of your nutritional needs

        02 — VITAMINS AND MINERALS

        Meet more of your nutritional needs

        03 — Side by side

        Same foundation, now stronger

        Original

        75

        Ingredients

        12g per serving

        Essences of pineapple and vanilla bean

        NSF Certified for Sport®

        Gluten free
        Dairy free & lactose free
        Egg free
        Peanut free
        No artificial flavours
        No added sugar
        No GMOs
        No animal byproducts
        Free of 500 herbicides and pesticides.

        Upgraded Formula

        75

        Ingredients

        upgraded probiotic strains
        added vitamin sources
        added mineral sources

        13g per serving

        Essences of pineapple and vanilla bean

        NSF Certified for Sport®

        Gluten free
        Dairy free & lactose free
        Egg free
        Peanut free
        No artificial flavours
        No added sugar
        No GMOs
        No animal byproducts
        Free of 500 herbicides and pesticides.

        04 — A New Scoop

        Serving size is everything

        A formula upgrade also means your scoop got an upgrade. This move from 12g to 13g ensures you're getting the right amount of nutrients with each serving.

        Old Scoop (2021) 12g

        New Scoop (2025) 13g

        05 — Taste
        We’ve got taste down to a science. 

        AG1's upgraded formula still delivers the same subtly sweet taste. Our ingredient selection uses rigorous science-based sensory testing to ensure we remain true to the flavour you know and love.

        AG1’s natural flavours are derived from plants and do not include:
        — Artificial sweeteners
        — Added sugar
        — Erythritol
        — MSG

        Real people, real results

        To hear what our customers in the US have been saying about us*, click HERE.

        FAQs

        With any new product, you may experience an acclimation period. In the first few days of adjusting to the upgraded formula, it’s normal to feel some gastrointestinal discomfort, including bloating or changes to digestion. This is a sign the probiotics made it to the gut!

        Any discomfort should subside within the first week or two. If you’d like to take a slower acclimation pace, we recommend starting with a half scoop for the first week, then transitioning back to a full scoop.

        Based on a growing body of third-party research on the effects of probiotics on the gut microbiome, AG1 now includes five new scientifically researched probiotic strains shown to support digestive and immune health: Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, and Lactobacillus plantarum LP-115.

        We’ve spent over a decade in pursuit of creating the highest-quality Foundational Nutrition supplement. We think about quality through four considerations — research, sourcing, manufacturing, and testing — taking care at each step of the process to go above and beyond industry standards.

        This includes relying on expert-led scientific research on AG1, sourcing ingredients for potency and purity, and testing for hundreds of contaminants and impurities. We verify our testing process with one of the most rigorous independent quality and safety certification programs, NSF Certified for Sport®.

        You can read more about our standards and processes.

        Vitamin D3 is best absorbed in liquid form, and works even better when consumed with vitamin K2. So, to ensure you’re getting these nutrients in a more useful form, we offer AG Vitamin D3+K2 liquid nutrient drops exclusively to all AG1 members. It includes an easy-to-use dropper that allows for individualised dosages and flexibility to fit into your daily needs.

        Mix one scoop of AG1 with 250-350 ml cold water as you’re used to.

        The new scoop is slightly larger than the original one (13g rather than 12g) to accommodate the added vitamins and minerals in the new formula. Your experience should feel the same.

        We encourage you to reuse your AG1 original scoop! The original scoop is equivalent to ~ 4 teaspoons (4.05 tsp) and looks great in the kitchen.

        Your new AG1 has been carefully designed to maintain the same great taste you’re familiar with. While there may be subtle differences due to improvements and variations in the formula, we’ve worked hard to ensure the flavour experience remains the same—delicious and consistent with what you’ve come to expect.