Our Standards

Raising the Bar

When it comes to standards, we’re committed to doing things the right way, no matter how long it takes. This means challenging the status quo by upholding high-quality integrity within our brand and every product we make. It’s why we’ve made 52 iterations of AG1 to this day and strive to keep on getting better.

No Compromises

We search the globe to find the best ingredients on earth, which undergo a strict qualification program before entering our supply chain. We not only prove AG1’s potency but make sure the flavor profile is something you’ll enjoy drinking every day.

AG1 is made in FDA & TGA registered, cGMP compliant facilities, to ensure the manufacturing practices are best in class.

AG1 is NSF Certified for Sport® in the USA. This process involves exhaustive testing and verification that every serving of AG1 is exactly what you see on the label and that it’s testes for heavy metals, contaminants, and free of over 280 banned substances by major international athletic organizations.

NSF is an independent third-party certification program in the USA recognized by professional international sports leagues. On top of this, we routinely perform additional third-party testing on AG1 for over 190 herbicides, pesticides, insecticides, heavy metals, common allergens, and more.

Call it a paradigm shift

Evolving with Science

We cross reference decades of established research with new clinical studies and biotechnology to bring you the best formulation possible. This includes merging revolutionary nutritional research from phytonutrients, micronutrients, the microbiome, and every hub connecting the dots in between. It’s why we’ve made 52 iterations of AG1 to this day and strive to keep on getting better.

Our Scientific Advisory Board

Andrew Huberman

"I’ve taken AG1 daily for a decade, and it’s an unparalleled product. The comprehensive blend of ingredients with well-researched benefits offers the most convenient way to invest in your nutritional foundation and complement a healthy lifestyle."

PhD, Neuroscientist and host of The Huberman Lab podcast

Peter Attia

"Longevity is predicated on five pillars, of which nutrition is an important one. The challenge is for people to get adequate and appropriate nutrition day in and day out. AG1 makes it easier to go on autopilot and get important, essential nutrients that we want and need access to."

Host of The Drive podcast

Ralph Esposito

"I look at health as the gap between two points — where you are and where your body wants to be. A successful health journey requires consistent work to build momentum towards a mind and body that performs at its best every day."

ND, LAc, Chief Science & Nutrition Officer at AG1

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

⧘ Compared to individual supplements typically sold in retail, such as:
Vitamin B complex, Vitamin A, Vitamin C, Vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae like spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake)

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.