Daily Habit
Daily Habit with AG1

A Powerfully Simple Daily Habit

AG1 is intentionally designed to be an uncomplicated part of your daily routine. It’s packed with high-quality ingredients, each chosen to support physical and mental health. It’s a science-driven formulation of vitamins, minerals, good bacteria, and whole food sourced ingredients, all in one scoop, once a day.

As Easy as It Gets

One Scoop

The ultimate supplement routine, simplified. AG1 brings together vitamins, minerals, good bacteria, and whole food sourced ingredients in just one scoop.

Once a Day

Start your morning by adding AG1 to 250-350 ml of cold water. Shake or stir until well mixed. Drink. You can also try these recipes to mix things up.

Every Day

Like any habit, results take time and consistency is key. The nutrients in AG1 support cognition, energy metabolism, cell protection and the immune system.

Build Your Foundation

Getting your body the nutrients it needs really shouldn't be so complicated, and doing something healthy every day is the foundation to living well. Over time, drinking AG1 daily can help amplify other healthy choices you might make, whether that’s a morning meditation or afternoon workout.

Frequently Asked Questions

How and when do I drink my AG1?

AG1 can be taken at any time of the day, ideally 10 minutes before a meal. We recommend dissolving AG1 in 300 ml of cold water. Drink it daily and make it part of your morning routine if you like.

What is the difference between subscription and one-off purchase?

With a subscription, AG1 is delivered to your doorstep monthly, free of charge. The delivery frequency can be adjusted at any time. With the first subscription delivery, you will receive the AG1 Welcome Kit consisting of a monthly pack, a shaker and a high-quality aluminium storage tin incl. measuring spoon free of charge.

With a one-off purchase, you receive a single delivery of AG1 and a shaker.

What benefits can I except from consuming AG1?

AG1 supports daily nutrition and various areas of health:

  • Immune system: copper, folate, selenium, zinc and vitamins A, B12, B6, and C contribute to the normal function of the immune system.

  • Energy balance: Copper, biotin, niacin, pantothenic acid, thiamine and vitamins B2 (riboflavin), B12, B6 and C contribute to normal energy-yielding metabolism.

  • Muscle recovery: Copper, selenium and zinc and vitamins B2 (riboflavin) and C contribute to the protection of cells from oxidative stress.

  • Mental fitness: Folate, niacin, pantothenic acid and vitamins B2 (riboflavin), B12 and B6 help reduce fatigue and tiredness. Pantothenic acid contributes to normal mental performance. Zinc contributes to normal cognitive function.

  • Heart and bone health: Thiamine contributes to normal heart function. Phosphorus and zinc contribute to the maintenance of normal bones. Vitamin C contributes to normal collagen formation for normal bone function.

  • Hormone function: Vitamin B6 contributes to the regulation of hormonal activity. Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones.

  • Blood sugar levels: Chromium contributes to the maintenance of normal blood sugar levels.

Should I drink AG1 daily?

Yes, we recommend daily consumption. The reason is that we see health as a long-term project and it makes sense to support nutrient supply on a daily basis.

What makes AG1 different from other supplements?

Each of the ingredients in AG1 has been hand-selected and intentionally formulated to deliver the most bioavailable nutrients in a way where each ingredient works with the entire formula while optimising its own function. Aside from the intention and research behind the formula, AG1 is manufactured in a TGA-registered facility in New Zealand, where rigorous third-party analytical and microbiological testing is conducted to the highest quality standards.

How does AG1 taste?

AG1’s fans praise its pleasant, healthy taste, and we've spent years perfecting the flavor. AG1’s flavor is naturally essenced with vanilla and pineapple, and picks up some of its taste from the fruits and vegetables in the blend including papaya, broccoli, cherry, carrot, and the subtle sweetness of stevia—all without artificial flavourings, colours or preservatives. No compromises.

How do I take AG1?

Pour 250-350 ml of cold water into a glass or your AG1 shaker. You can adjust the amount of water according to your taste preference. (It is advisable to add water first as this prevents clumping). Then add 1 scoop of AG1 powder or the contents of your AG1 Travel Pack. Shake or stir until everything is well mixed. Drink and enjoy! Remember: the AG1 Pouch must be stored in the refrigerator after opening.

We also offer convenient, individual serving packs for when you're traveling or on-the-go. These don't have to be refrigerated.

AG1 was designed with simplicity in mind, and it works well with cold water. If you prefer, you can mix AG1 into your favourite smoothie, juice or plant drink with a squeeze of lemon. Some of our members like to mix AG1 in water with a splash of their favourite fruit juice.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

⟡ Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

◊ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake).

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.


Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.