The routine that works, and stays.

Your daily nutrient boost for energy, focus & recovery.2,3,4

Now get 10 Travel Packs instead of 5, Vitamin D3+K2 and a Welcome Kit worth €86

Try AG1 now

30 days money-back guarantee

Backed by 4 clinical studies

Recommended by experts

Tested for 500+ banned substances

Certified by Informed Choice & Cologne List®

Your Day, Upgraded – Every Day

70+ optimised ingredients. 5 new bacterial strains. 4 clinical studies. 1 scoop a day for your best possible start – now better than ever with our latest upgrade.

Energy

AG1 contains B vitamins like B6 and B12 that support your energy metabolism and help reduce tiredness.

Immune system

Vitamin C from citrus fruits and minerals like zinc and selenium support your immune function.

Focus

AG1 supports mental performance with pantothenic acid and cognitive function with zinc.

Digestion

Calcium supports digestive enzymes, while biotin contributes to the maintenance of the gut lining.

Try AG1 Now

Try AG1 Now

FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
28€
AG1 Travel Packs (10 count)
10 individual servings
Free
34€
Vitamin D3+K2 Drops
1 Bottle
Free
24€
Total
87€
173€
Free Shipping** | Update or cancel anytime | 30 days money-back guarantee

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

15 years of research in every scoop

We invest in clinical trials because it’s the only way to show that AG1 truly works. In the supplement industry, this level of research is rare – for us, it’s the standard.

AG1 has been studied in four gold-standard clinical trials: randomised, placebo-controlled, and double-blinded.ᵃ⁻ᵈ

See all studies →

AG1 is clinically shown to enrich the gut microbiome.ᵃ⁻ᶜ

We tested whether the bacterial cultures in AG1 could survive the gastrointestinal tract – only then can they become part of the microbiome. The result: they reach the gut alive and contribute to microbial diversity.

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AG1 helps improve key nutrient levels within 3 months.ᵃ

In a clinical trial, we examined whether the nutrients in AG1 are not just absorbed but also effectively utilised. The result: AG1 made a measurable difference compared to diet alone.

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Key nutrients in AG1 were shown to be quickly and easily absorbed into the body.ᵈ

Nutrients only work if your body can take them up. Our clinical research confirms: AG1 delivers essential nutrients in a form the body absorbs and uses effectively.

See all studies →

Hear from our community how AG1 has impacted their everyday.

Built on research, lived by real people

Florian

AG1 MEMBER SINCE 2024

“I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system¹ are supported, and when I get on the bike, I can switch off completely.”

Patrizia

AG1 MEMBER SINCE 2024

“My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit,¹ energised,² and I know my body is consistently supported.”

Sanja

AG1 MEMBER SINCE 2022

“I’ve been starting my mornings with AG1 for three years – always with lemon and ice. This ritual gives me focus and clarity for the day,⁴ my nails are strong,⁵ and I stay fit,¹ even in stressful times.”

Witold

SURVEY FEEDBACK↡

"Seems promising, but it's been only a few days since I am taking it." 2

Harry

SURVEY FEEDBACK↡

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

Annapurna

SURVEY FEEDBACK↡

"I see a change in my energy, my mood, focus, amount of food needed." 2,4,8,7

Mina

SURVEY FEEDBACK↡

"I feel good and feel that I’m starting my day with a better and healthier habit." 1,2

Robert

SURVEY FEEDBACK↡

"Good in bowel movements, energetic." 7,2

Liane

SURVEY FEEDBACK↡

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." 2,8,7

Stefanie

SURVEY FEEDBACK↡

"I no longer have a constant feeling of being bloated, it's completely gone." 7

Rike

SURVEY FEEDBACK↡

"My skin has fewer impurities." 5

Recommended by experts around the world

From world champions to everyday heroes – AG1 is the daily routine for those who go all-in.

Sir Lewis Hamilton

SEVEN-TIME FORMULA 1 WORLD CHAMPION

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy² – it tastes great, it’s easy to take on the go, and it supports my health body and mind ³,⁴ in a truly holistic way. I love how AG1 makes it easy to take care of what matters."

Laura Philipp

2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery³ and helping me show up at my best."

Andrew Huberman, PhD

NEUROSCIENTIST & HOST OF HUBERMAN LAB PODCAST

"I’ve been taking AG1 since 2012 because it’s a simple, no-fuss way to provide my body with essential vitamins, minerals, and bacterial cultures every day."

Lucy Charles-Barclay

IRONMAN WORLD CHAMPION 2023, 4× IRONMAN VICE CHAMPION

"AG1 supports my immune system,¹ my energy ² and helps me stay mentally sharp when it really counts.⁴ It’s been a key part of my training – and even during the off-season, it helps me stay healthy.¹"

Questions? We've got answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

How do I know if AG1 is right for me?

What products does AG1 replace?

How does AG1 taste?

Everything you need, to go all-in.º

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© 2025 AG1

*Details on health claims: AG1 contains pantothenic acid which supports normal mental performance, folate and niacin which contribute to the reduction of tiredness and fatigue, copper and phosphorus, which support normal energy-yielding metabolism, chromium which contributes to normal macronutrient metabolism, thiamine which contributes to the normal function of the heart, Vitamin B2 which supports the maintenance of normal red blood cells, Vitamin B12 which contribute to normal red blood cell formation, Vitamin C, zinc and selenium which support normal function of the immune system, Vitamin B6 which contributes to the regulation of hormone activity, and Vitamin E and riboflavin which help to protect the body’s cells against oxidative stress.


Text reviews are genuine reviews from customers who received a review link from Yotpo after purchasing. Video reviews are genuine incentivised reviews from verified customers who were contacted after purchase.


Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

** Offer valid for new subscribers only.

+In a single-arm study examining the self-perceived efficacy of AG1, participants reported positive effects on energy, mental performance, and skin.

Immune System

1: Copper, folate, selenium, zinc, and vitamins A, B12, B6, and C contribute to the normal function of the immune system.

Metabolism

2: Vitamins C, B6 and B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, phosphorus, and copper contribute to normal energy-yielding metabolism. Biotin, zinc, and chromium contribute to normal macronutrient metabolism. Vitamin A and riboflavin contribute to normal metabolism of iron. Zinc contributes to normal acid-base metabolism.


Healthy Cells

3: Vitamins E and C, as well as riboflavin, zinc, copper and selenium, contribute to the protection of cells from oxidative stress. Zinc contributes to normal DNA synthesis. Phosphorus contributes to normal function of cell membranes.


Mental Performance; Mental Focus; Nervous System

4: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and folate contribute to the reduction of tiredness and fatigue. Pantothenic acid contributes to normal mental performance. Zinc contributes to normal cognitive function. Vitamins C, B6, B12, thiamine, riboflavin, niacin, biotin, and copper contribute to normal functioning of the nervous system.

Healthy bones

5: Protein, phosphorus and zinc contribute to the maintenance of normal bones. Vitamin C contributes to normal collagen formation for the normal function of bones.

Cardiovascular System

6: Thiamine contributes to the normal function of the heart. Vitamins B6 and B12 contribute to normal red blood cell formation. Vitamin C contributes to normal collagen formation for the normal function of blood vessels.


Skin, hair, nail

7: Vitamin A, riboflavin, niacin, biotin, and zinc contribute to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Biotin, zinc and selenium contribute to the maintenance of normal hair. Copper contributes to normal skin and hair pigmentation and to normal connective tissue. Selenium and zinc contribute to the maintenance of normal nails.

Hormonal Health

8: Vitamin B6 contributes to the regulation of hormonal activity. Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones, vitamin D, and some neurotransmitters. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to normal thyroid function and normal spermatogenesis. Zinc contributes to normal fertility and normal reproduction. Chromium contributes to the maintenance of normal blood glucose levels.

Digestion

9: Biotin contributes to the maintenance of normal mucous membranes (e.g., intestinal mucosa).


Muscles

10: Proteins contribute to the maintenance of muscle mass and an increase in muscle mass.

Healthy eyes

11: Vitamin A, riboflavin and zinc contribute to the maintenance of normal vision.

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© 2025 AG1