4 reasons to choose AG1

Want to start each day energised, healthy, and go all-in every day? Here are four reasons why AG1 is the ideal kickstart to a healthier routine.

Free with Subscription: Vitamin D3+K2 & 5 Travel Packs**

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1. Holistic nutrient support, backed by science

AG1 gives you a daily boost of essential nutrients – including vitamins, minerals, antioxidants,3 good bacteria and plant-based compounds - that you might not consistently get from food alone.

Its comprehensive formula is designed to replace up to 15 different supplements, such as multivitamins, greens powders, probiotic cultures and more.

With highly concentrated ingredients and optimised bioavailability, AG1 helps your body absorb the nutrients it needs and actually put them to good use. And because the formula is continuously refined, you're always getting the latest in nutritional science.

2. Support your everyday and your edge

AG1 is made to support you in every part of life – from busy days to big workouts and everything in between.

With over 70 high-quality ingredients in a single scoop, AG1 targets key areas of your health:

  • Energy – thanks to vitamins C, B6, B12 and magnesium²
  • Immunity – supported by vitamin C, zinc and selenium¹
  • Digestion – with calcium and biotin⁷
  • Mental performance & stress resilience – with magnesium, B12 and folate⁴


And our community feedback speaks for itself - after just 12 days,

  • 84 % of AG1 customers feel less tired and worn out.
  • 84% report regular bowel movements.
  • 75% notice improved focus.

Real people, real results: What our customers say*

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." ²,⁴

- Harry

"I see a change in my energy, my mood, focus, amount of food needed." ²,⁴,⁸,⁷

- Annapurna

"Seems promising, but it's been only a few days since I am taking it." ²

- Lucian

"I feel good and feel that I’m starting my day with a better and healthier habit." ¹,²

- Mina

"Good in bowel movements, energetic." ⁷,²

- Robert

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." ²,⁸,⁷

- Liane

"I no longer have a constant feeling of being bloated, it's completely gone." ⁷

- Stefanie

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." ²,⁴

- Witold

"My skin has fewer impurities." ⁵

- Rike

3. Clinical-grade quality you can trust

We don’t cut corners – from sourcing to formulation to testing, quality comes first.

AG1 is grounded in the latest scientific research and produced to standards that go beyond industry requirements. AG1 is tested for purity, potency, and consistency, and we continue to invest in independent research to further validate our impact. We’ve conducted clinical studies on the bioavailability of key nutrients, improvements in essential nutrient levels in the body, and positive shifts in the microbiome.

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4. Loved for the taste, trusted by thousands

AG1 doesn’t just work – it tastes great, too.

With its naturally fresh flavour, it’s a daily habit people genuinely enjoy. In fact, a recent survey showed that 81 % of our customers in Europe say the taste of AG1 exceeds their expectations. From Olympic athletes to entrepreneurs, parents to creatives – tens of thousands around the world start their day with AG1. With over 50,000 5-star reviews, it’s a routine backed by science and loved by the AG1 community.

Recommended by experts around the world

From world champions to everyday heroes – AG1 is the daily routine for those who go all-in.

Sir Lewis Hamilton

SEVEN-TIME FORMULA 1 WORLD CHAMPION

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy² – it tastes great, it’s easy to take on the go, and it supports my health body and mind ³,⁴ in a truly holistic way. I love how AG1 makes it easy to take care of what matters."

Laura Philipp

2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery³ and helping me show up at my best."

Andrew Huberman, PhD

NEUROWISSENSCHAFTLER & HOST DES HUBERMAN LAB PODCAST

"I’ve been taking AG1 since 2012 because it’s a simple, no-fuss way to provide my body with essential vitamins, minerals, and probiotic cultures every day."

Lucy Charles-Barclay

IRONMAN WORLD CHAMPION 2023, 4× IRONMAN VICE CHAMPION

"AG1 supports my immune system,¹ my energy ² and helps me stay mentally sharp when it really counts.⁴ It’s been a key part of my training – and even during the off-season, it helps me stay healthy.¹"

Get started with your AG1 Welcome Kit**

Get started with your AG1 Welcome Kit**

AG1 Pouch
2,63 £/day
£79/mo
£97
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
£28
AG1 Travel Packs (5 count)
5 individual servings
Free
£15
Vitamin D3+K2 Drops
Free Bottle
Free
£25
Total
£79/mo
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You've got questions? We've got the answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

How do I know if AG1 is right for me?

What products does AG1 replace?

How does AG1 taste?

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

⧘ Compared to individual supplements typically sold in retail, such as:
Vitamin B complex, Vitamin A, Vitamin C, Vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae like spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake)

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.