Watch how Morning People everywhere set their day in motion with AG1.

Good morning, early milers everywhere.

ENDURANCE

Good morning, parents everywhere.

PARENTS

Good morning, golfers everywhere.

GOLF

Good morning, first waves everywhere.

SURF

TENNIS

“I started drinking AG1 during COVID and I've been green ever since. My normal morning routine is I get up super early. I’m always on-the-go so the travel packs are always in my bag. They’re super convenient, super easy. I can just shake it up real quick and go.”

SLOANE STEPHENS, US OPEN WINNER AND FOUNDER OF THE SLOANE STEPHENS FOUNDATION.

SURF

“I’ve been taking AG1 for about four years now. It’s the first thing I do after I start my day. The ingredients are clean, they’re healthy, and it sort of has everything that you need to start the day. I just feel like my health is a lot better, and more consistent with my energy level as well.”

MICK FANNING, 3× WORLD CHAMPION SURFER

ADVENTURE

“AG1 is a part of my morning routine. It’s just great to give me energy and balance my gut health. It's amazing. A lot of drinks you take in the morning make you feel sick. But it's very easy to swallow AG1.”

HARI BUDHA MAGAR, ALPINIST AND FIRST DOUBLE ABOVE-KNEE AMPUTEE TO CLIMB MOUNT EVEREST

ENDURANCE

“It's the repetitive, consistent, showing up for yourself day after day, day in and day out, that you really start to unlock your own potential. AG1 is part of a daily ritual that kind of forms its own momentum and keeps me locked in and feeling supported.”

KNOX ROBINSON, WRITER, MARATHONER, AND COACH

ALPINE

“I’ve been using AG1 for five years. I started using it because I just found myself demanding so much of my body. I knew AG1 was going to help me show up with the most strength I needed, the most energy, and would give me the greatest ability to recover day after day and allow me to pursue what I wanted to accomplish.”

ALPINIST & SKIER CHRISTINA LUSTENBERGER

RUGBY

“AG1 made me feel more energetic throughout training and games, so I started using it more frequently. It has over 70 ingredients in it, all the vitamins and minerals I know I need. It makes everything so much easier being all-in-one. It’s been really good for bloating and helps with my recovery as well.”

RUGBY WORLD CUP CHAMPION ZOE HARRISON

PARENTING

“I try to maintain some form of exercise before my son is up fully for the day, so feeling right, right out the gate is crucial to me. As a part of my day, AG1 is something I can’t do without.”

RUNNER & PHOTOGRAPHER DAVE HASHIM

Meet a Few of Our Morning People

HARI BUDHA MAGAR

Mammoth Mountain, CA

What do you do after becoming the first double above-knee amputee to summit 8,848 m up the world’s tallest mountain? If you’re Morning Person Hari Budha Magar, you celebrate — and then you keep climbing. He’s making his way to the top of the Seven Summits, the highest peaks on every continent. Whether at basecamp or at the top, his morning routine goes with him — giving him the foundational nutrition to power his climb and his mindset. Six down. One to go.

SLOANE STEPHENS

Toluca Lake, CA

US Open Winner Sloane Stephens knows every championship title starts before the sun is even up– when it’s just you and the court and your routine. Because when the pressure is on and the world is watching, it’s the routine days that make extraordinary plays. With vitamins, probiotics, superfoods, and antioxidants, AG1 is the Daily Health Drink that helps sustain her energy through every game, set, and match point.

MICK FANNING

Gold Coast, AUS

Morning Person and three time world champion Mick Fanning knows that keeping up with a 39.1 km/h wave doesn’t happen overnight. It happens over dawns. Showing up early and paddling out often, starting with a morning routine designed to hone your skills and strength. AG1 is the Daily Health Drink that gives him the foundational nutrition and sustained energy to power every first wave. And second. And third.

All-in-one nutrition for whole body health.

Support Immune Defense

Antioxidants, probiotics, and functional mushrooms help you stay at your best.*

Boost Energy Production

Superfoods and B vitamins support steady energy production—without the crash.*

Support Gut Health

Prebiotics, probiotics, and digestive enzymes help you feel balanced.*

Fill Nutrient Gaps

Vitamins, minerals, and whole-food-sourced ingredients provide daily nutrition support to help you feel your best.*

Learn More

Morning People on Set

The Making of “Good Morning, Moon”

1 story. 28 Morning People. 14 locations. Endless morning light. Take a look behind the scenes at how we captured Hari Budha Magar on Mammoth Mountain, jumped out of a plane with Eliana Rodriguez, and caught some waves with Mick Fanning.

Filming with Hari Budha Magar and Director Britton Caillouette

Director Britton Caillouette caught up with Hari Budha Magar, the First Double Above-Knee Amputee to climb Mount Everest at the top of Mammoth Mountain in California. Watch to learn more about the bond between Hari and Britton.

How Morning People stay one scoop ahead.

Meet Kanchan Koya

Watch Video

Meet Amy Fouglar

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Meet Dan Churchill

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Meet Colin O’Brady

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Meet Kat Cole

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Meet Bobbi Brown

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Meet Alison Roman

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View All

AG1 MEMBERSHIP

Make Every Morning Count

The best mornings don’t just start well—they’re backed by the right tools and community. From exclusive savings to early access and rewards, AG1 membership helps you stay on track and feeling your best.

Get Started

FAQs

What products does AG1 replace?

AG1 Next Gen is a Daily Health Drink clinically shown to close common nutrient gaps and support gut health (1-4), replacing your daily multivitamin, probiotics, adaptogens, and more.

How do I know if AG1 is right for me?

AG1 Next Gen was designed as a foundational nutrition supplement for a wide range of people.

The formula was studied across multiple gold-standard clinical trials, consistently showing its impact on nutrient gaps in groups with different lifestyles and diets (1-4).

You can learn more from our research page. If you have any questions about whether AG1 Next Gen is right for you, please ask your healthcare practitioner.

When should I expect to see AG1 benefits?

In a single arm interventional study assessing self-perceived efficacy of AG1 over 3 months, 80% of participants felt their digestion improved after two weeks, and 85% of participants felt more energy at one month after drinking AG1 Next Gen. (5)

You can read more about what we studied and learned here.

What makes AG1 different from other nutritional products?

Since 2010, we’ve earned the trust of millions worldwide through our uncompromising commitment to quality, efficacy, and safety.

This includes:

Multiple gold-standard clinical trials that consistently show AG1 Next Gen helps fill nutrient gaps across a range of lifestyles and diets (1-4).
NSF Certified for Sport®, a rigorous third-party certification ensuring AG1 is free from over 280 banned substances, including stimulants, narcotics, diuretics, and masking agents.

What measures do you take to ensure the quality of AG1?

We rigorously test AG1 for hundreds of contaminants. This includes over 500 pesticides and herbicides.

Through NSF Certified for Sport® , an independent third-party program that certifies dietary supplements are free from substances banned by major sporting organizations, we also test for over 280 banned substances, including stimulants, narcotics, diuretics, and masking agents.

What does AG1 taste like?

AG1 tastes like pineapple and vanilla, without added sugar or artificial sweeteners.

How do I take AG1?

Fill your AG1 shaker bottle or a glass with 8 to 10 ounces of cold water. Then, add one level 13g scoop or one travel pack of AG1 powder. Shake or stir until fully blended.

Don’t forget – your AG1 pouch (or canister) contains live probiotics culture and must be stored in a refrigerator after opening.