8 Reasons People Start Every Morning with AG1

There’s a reason you keep seeing AG1 copycats. Or your feed is a bunch of other brands comparing themselves to AG1. It’s because AG1 continues to revolutionize supplementation, one powerfully simple scoop at a time.

1. One simple, daily, and delicious ritual

Nutrition doesn’t have to be complicated. One scoop of AG1 per day covers your bases at a fraction of the cost of buying supplements separately. Over 75 carefully selected ingredients, one scoop, once a day – simple.

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2. A nutritional foundation for your body and brain

Many supplements are designed to solve specific, short-term issues. We’re here for the long-term – helping to support overall nutrition that supports a healthy mood, energy levels, immune health, and digestion. With AG1, you build a nutritional foundation that helps you feel strong, vital, and nourished.*

3. Formulated by a world-class team of scientists

AG1’s in-house team of clinicians and scientists bring diverse expertise across nutrition, metabolism, microbiome, and related fields. Their expertise across a broad range of disciplines helps ensure AG1 evolves in line with advancements in science and research.

4. Invested in research

Our innovation is driven by our ongoing investments in research and clinical discovery. We ensure the benefits of our products are thoroughly researched and claims are substantiated by multiple bodies of research on ingredients and the finished formula. The impact of AG1 Next Gen is not just experienced, it's measurable.*1-4

One daily scoop to support*:

✓ Steady energy
✓ Regular digestion & less bloating
✓ Immune defense
✓ Healthy brain & mood
✓ Fill nutrient gaps

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5. Trusted by Athletes, Experts, and Customers

AG1 is trusted by professional athletes and world-renowned experts and scientists.
With over 50,000 5-star reviews from verified AG1 customers, you can be assured that AG1 works for thousands of people who start their mornings with one simple, daily ritual.

6. Help close common nutrient gaps

AG1 Next Gen has been put to the test in multiple gold-standard clinical trials, consistently showing its efficacy in closing common] nutrient gaps and supporting gut health across diverse populations and study designs.*1-4

7. Enjoy AG1 – or get your money back

We’re sure that you’ll love AG1. But if you’re not 100% satisfied with your purchase, contact us within 90 days of your first order and we’ll give you your money back.

8. Get the AG1 Flavor Sample Pack when you sign up

The AG1 Welcome Kit contains a a high-quality Shaker and a premium Canister with a reusable metal Scoop. Plus, new members get 3 travel-ready servings of our Berry, Citrus, and Tropical flavors of AG1 Next Gen. There’s never been a better time to get started with AG1.

Start Your Journey with the AG1 Welcome Kit & Claim Your Free Gifts

AG1: Pouch

30 Servings

$99.00

$79.00

First time purchase includes:

Free Welcome Kit

Canister, Scoop, Shaker

$28.00

Free

AG1: Flavor Sampler

3 Individual Servings

$15.00

Free

Total

$79.00

Value of one-time purchase

90-day money back guarantee

Update or cancel anytime

The world’s top performers drink AG1

“I’ve been using AG1 since 2012 because it’s the simplest, most straightforward way for me to get my bases of important vitamins, minerals, and probiotics.”

Neuroscientist, Host of the Huberman Lab Podcast, AG1 Partner

"I love the simplicity of adding AG1 to my daily routine. It's so easy to start my day adding my AG1 to a smoothie and allows me to drink it on the go. I've noticed a big shift in how I feel with a boost in energy and in my recovery. It's also reassuring to know that my nutritional bases are covered"

Entrepreneur, SEVEN-TIME OLYMPIC GOLD MEDALIST, AG1 Partner

“I’ve been drinking AG1 every single day for a few years and it’s become a key part of my routine. As a daily clean, green source of energy - it tastes great, is convenient to take on the road, and is complete enough to be an all-in-one supplement. I love that it’s a really easy way to improve my overall health.”

Seven-time Formula 1 Champion, AG1 Partner

AG1 underwent a research-backed update in January of 2025. Reviews prior to that month reflect an earlier formulation.

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© 2026 AG1

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.

**AG1 Welcome Kit Offer valid for new AG1 subscribers only. AGZ frother Offer valid for first AGZ order only.

According to IQVIA Pro Voice Survey of 248 primary care physicians in December 2025.

††Free shipping on subscription purchases for new U.S. customers only.

  1. In a triple-blind, randomized, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
  2. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome shifts in 20 active adults ages 19-37.
  3. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome assessments of 24 healthy adults with occasional GI distress ages 26-59 over the course of 4 weeks.
  4. In a double-blind, randomized, placebo-controlled crossover clinical trial assessing nutrient gaps and bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
  5. In a third-party, single-arm, closed label interventional study of 104 healthy adults ages 25-59 assessing self-perceived efficacy of AG1 Next Gen over 3 months.

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