 series, where we take you behind the scenes of the ingredients inside AG1 Next Gen. For this visit, we’re focusing on one of the ways we source Vitamin E—oil pressed from sunflower seeds grown on family-owned farms in Argentina’s La Pampa region.

The story of sunflower Vitamin E oil is one of science, sustainability, and a nutrient that plays a powerful role in supporting your body every day.

Vitamin E is a fat-soluble vitamin that the body cannot make on its own. That means it has to come from food or supplementation.

Inside the body, Vitamin E acts as an antioxidant, helping to protect cells from oxidative stress. It also supports immune health, contributing to the body’s natural defenses.

Here’s something surprising. Vitamin E is not one nutrient, but a family of eight compounds. Each form has a different activity in the body.

That is why AG1 uses mixed tocopherols, a spectrum of Vitamin E forms that naturally occur in sunflower oil. Alpha-tocopherol is one of the most active forms, and sunflowers are among the richest natural sources. Together, mixed tocopherols deliver a complete expression of Vitamin E as it exists in nature.

When it comes to Vitamin E, not all sources are created equal.

Sunflower oil is naturally concentrated in alpha-tocopherol, the form of Vitamin E most readily maintained and used by the human body. Soy oil, by comparison, is higher in less active forms.

Palm oil raises sustainability concerns because of its ties to deforestation.

Sunflowers stand apart. It offers a cleaner, sustainable, and high-quality source of Vitamin E, rich in alpha-tocopherol and backed by the full spectrum of tocopherols.

The sunflowers are grown by a farming collective in central Argentina supports regenerative practices. Their approach is as resilient as the crops they cultivate.

Sunflowers thrive in Argentina’s dry climate because they are naturally drought-resistant.

Crop rotation helps to protect soil and prevent erosion.

Farmers reduce tilling and carefully manage how and when they spray crops.

Deep-reaching roots improve soil health and keep the land strong season after season.

There is efficiency, too. Sunflowers yield nearly twice as much oil per seed compared to soybeans.

As summer gives way to fall, our daily rhythms shift. More time indoors. New routines. Busier schedules. These changes create new demands on the body.

This is when nutrients like Vitamin E play their part. Think of it as nutrient support for your body’s front line. Or your immune system’s daily wingman, helping keep your system ready for whatever the day brings.

The Vitamin E oil in AG1 is just one example of how we choose our ingredients. By working with family-owned farms in Argentina, we support sustainable agriculture and ensure that what goes into AG1 meets our uncompromising standards.

Every scoop of AG1 is a reflection of this commitment to foundational nutrition, delivered with care.

Sunflower Vitamin E oil is not only a nutrient. It is a story of thoughtful sourcing, natural complexity, and sustainability. By choosing mixed tocopherols from a resilient crop, we raise the standard for what foundational nutrition can be.

Transparency matters. That’s why AG1 is committed to building trusted relationships with our ingredient partners and expanding traceability from the farm to your daily routine. Explore our Farm to Label series for more stories of the farmers and practices behind every scoop of AG1.

Discover how AG1 brings together carefully sourced ingredients like sunflower Vitamin E oil into one simple, daily habit for foundational nutrition.

Farm to Label: How AG1 Sources Vitamin E From Sunflowers

If you’ve ever struggled to fall asleep for hours or woken up from what 

have been a good night’s rest feeling like you could stay in bed for hours longer, you’re not alone. In fact, the Centers for Disease Control and Prevention (CDC) in the United States has declared insufficient sleep a “public health problem.” We know that rest is a fundamental, foundational human need, and yet so often, we don’t get adequate sleep at night or don’t take it quite as seriously as we should. According to a Casper-Gallup 2022 poll, 74% of consumers believe sleep is critical to overall health, but are dissatisfied with their sleep quality. Though sleep studies and research abound, scientific and medical communities still remain (literally) in the dark about what healthy sleep even means and the effects it can have on physical processes.

So, what are the metrics for sleep hours? Hour guidelines exist for children, but what about for adults? Sleep architecture, or the quantity and quality of sleep based on the amount of time in each sleep stage, changes throughout our lifespans. According to the National Sleep Foundation, “There is no precise number of minutes or hours of sleep at night that guarantees you will wake up feeling totally refreshed.

 But based on your age and lifestyle, what’s recommended for you likely falls within a certain range.” So, is 6 hours of sleep enough? In short, not really. For adults between the ages of 18–26, between 7 and 9 hours is the recommended range, while for adults over the age of 65, 7 to 8 is recommended. As we age, we lose REM and deep sleep, thus needing to protect the quality of sleep. The ranges of ‘appropriate’ amounts of sleep differ, but 8 hours remains the ideal amount.

Though sleep duration is important, it’s not just how 

you slept. It’s not enough just to wonder if 6 hours of sleep is enough, if you’re not considering what those 6 hours were like. 

refers to the amount of time someone spends asleep.

 refers to how well you sleep, including factors like:

Both quality and quantity are influenced by a myriad of biological and lifestyle factors.

While everyone occasionally feels tired during the day, excessive daytime sleepiness is something to watch out for. According to a 2020 study published in 

, 4–20% percent of the population report that they experience excessive daytime sleepiness at least three days a week. This, of course, can have significant implications for quality of life, workplace performance, and even personal safety.

When poor sleep becomes a consistent habit, negative consequences can arise, including:

Weakened immune system: Making the body more susceptible to illness.

Impaired cognitive function: Reduced focus, memory, and decision-making abilities.

Increased risk of chronic conditions: Such as heart disease, diabetes, and obesity.

Hormonal imbalance: Leading to weight gain, stress, and mood disorders.

It’s clear that as a society, sleep deprivation is rife and can take a serious physical and mental toll. But 

is it happening? Why aren’t we sleeping? Stress and anxiety. According to a 2022 Casper-Gallup Poll, 52–64% of adults aged 18–49 report poor sleep after a stressful day and 49% say sleep significantly impacts their mood.

 Poor sleep quality is also impacted by a number of other factors, like screen use pre-bedtime, lack of sleep hygiene, caffeine consumption, and even genetics.

Sleep hygiene is a buzzy phrase, but what does it mean? Sleep hygiene refers to a set of practices and routines that help you get better sleep, such as maintaining a consistent sleep schedule and creating a comfortable nighttime environment (think: quiet, dark, and cool). Following a regular bedtime routine that induces sleep is another significant factor, as is establishing consistent sleep and wake-up times.

Your sleep schedule will, of course, be individualized to your preferences and habits, but consistency and calm are key factors.

Diet and sleep are two foundational human needs that are also inextricably linked. Research shows that people who do not consume enough servings of fruit, vegetables, legumes, and whole grains have shorter sleep duration than those who do.

Studies have even linked particular foods with better sleep, including fatty fish, dairy, kiwi, tart cherries, and other berries.

 Food timing, also known as “chrononutrition” has an impact on sleep as well: late-night eating, heavy meals, and eating right before sleep are all associated with suboptimal rest quality.

So, just with any other health habit, you should make sleep a priority, 

 an afterthought. Consistency, routine, and understimulation are key to getting good rest. Follow a regular sleep schedule as much as possible and establish a routine that makes sense for you and stick to it. Avoid screens in the bedroom and keep the lights low around bedtime. Foundational rest is a building block of a healthy life, it’s time to prioritize it.

University of Michigan Medical School. Center for Sleep Science. University of Michigan Medical School website. Accessed September 10, 2025. 

https://medresearch.umich.edu/labs-departments/centers/center-sleep-science

National Sleep Foundation. How Many Hours of Sleep Do You Really Need? National Sleep Foundation website. Published 2020. Accessed September 10, 2025. 

https://www.thensf.org/how-many-hours-of-sleep-do-you-really-need/

Irwin MR. Why sleep is important for health: a psychoneuroimmunology perspective. 

. 2020;368:m1047. doi:10.1136/bmj.m1047. Accessed September 10, 2025. 

https://www.bmj.com/content/368/bmj.m1047.long

National Heart, Lung, and Blood Institute. Sleep Deprivation and Deficiency – What Are Sleep Deprivation and Deficiency? 

https://www.nhlbi.nih.gov/health/sleep-deprivation

Global Sleep Industry Trends: The Shift to Sleep Health.

 Mintel; 2024. Accessed September 10, 2025. 

https://www.mintel.com/insights/consumer-research/global-sleep-industry-trends

The State of Sleep in America—2022 Report.

 March 2022. Accessed September 10, 2025. 

https://www.prnewswire.com/news-releases/casper-and-gallup-publish-the-state-of-sleep-in-america-2022-report-revealing-key-barriers-to-and-behaviors-around-sleep-quality-301502925.html

National Sleep Foundation. National Sleep Foundation’s sleep duration recommendations: methodology and results summary. 

 2015;1(1):40-43. doi:10.1016/j.jand.2014.09.014. Accessed September 10, 2025. 

https://www.sleephealthjournal.org/article/S2352-7218(15)00015-7/fulltext

Dashti HS, Scheer FAJL, Jacques PF, Lamon-Fava S, Ordovás JM. Short sleep duration and dietary intake: epidemiologic evidence, mechanisms, and health implications. 

. 2019;10(5):827-835. doi:10.1093/advances/nmz054. Accessed September 10, 2025. 

https://www.sciencedirect.com/science/article/abs/pii/S0195666319315983

University of Michigan School of Public Health. What’s the best diet for healthy sleep? A nutritional epidemiologist explains. 

. Published April 2024. Accessed September 10, 2025. 

https://sph.umich.edu/pursuit/2024posts/best-diet-for-healthy-sleep.html

Is 6 Hours of Sleep Enough?

Understanding optimal needs for rest and the leading causes of sleeplessness

Magnesium is a mineral that is essential for human health, and one of the most abundant electrolytes in the human body. Like all essential nutrients, magnesium cannot be produced by the body and so it must be obtained from food or supplementation.

Once obtained from the diet, magnesium is involved in more than 300 enzyme systems and biochemical reactions in the human body, including:¹

Despite its important role in the body, national intake data shows that 49% of Americans have a magnesium nutrient gap, meaning they consume less than the recommended amount of magnesium each day.² This could be due to changes in eating patterns, like increased consumption of processed foods, and even changes in magnesium content in the soil used to grow our food (

). Regardless, magnesium plays a key role in neurotransmitter and hormone function to support sleep, and this lack of magnesium intake from our everyday diet could contribute to the growing number of people reporting sleep issues.

Curious about how much magnesium you should consume daily? The recommended daily amount varies by sex, age, and other factors. However, most adults require 310–420 mg per day.3 When looking to make food choices that are good sources of magnesium, look for the following:

If you’re one of the almost 60% of Americans who regularly take a nutrition supplement, you may have looked into taking a magnesium supplement and discovered that there are many different types of magnesium available (

). Magnesium L-threonate, magnesium glycinate, magnesium citrate, magnesium malate, and magnesium oxide are just some of the supplement options available.

Magnesium supplements are named based on the substance attached to it that helps your body to absorb magnesium. These different substances may result in different absorption rates, and different gastrointestinal side effects. For example, magnesium citrate is a combination of magnesium ions and citrate, and when combined, form the salt known as “magnesium citrate.”

As a part of AGZ, we utilize a blend of two science-backed magnesium sources, magnesium L-threonate, or Magtein®, and magnesium bisglycinate. Magtein® in particular is a bioavailable source of magnesium with research backing to show that it may support sleep quality (

If you are trying to determine which magnesium is best for sleep, here are five of the most common types of magnesium to choose from:

 Magtein® magnesium L-threonate is a clinically studied form of magnesium that has been shown to improve sleep quality and support cognitive function (

 This unique property makes it appealing for supporting brain health and relaxation. AG1’s AGZ includes Magtein® magnesium L-threonate, chosen for its high bioavailability and research-backed profile.4

 It can have calming effects and is popular as a magnesium supplement for sleep.

 It’s paired with glycine, an amino acid that may support relaxation that’s gentle on digestion.

 Highly absorbable and commonly taken to support digestive regularity.

 At higher doses, it can have a mild laxative effect, making it potentially better suited for daytime use.

 Supports energy production and muscle recovery.

 Some find it slightly energizing, making it a preferred choice for use earlier in the day.

 Provides a high amount of elemental magnesium.

 Less easily absorbed and more likely to cause digestive discomfort compared to other forms.

Magnesium plays a crucial role in helping the body transition into rest. Research suggests that higher levels of magnesium are linked with better sleep quality, longer sleep duration, and reduced daytime fatigue.5

While there is much to learn about all the ways that magnesium can impact sleep, evidence shows magnesium may influence a few key processes that impact how relaxed or tired you may feel, including:6

. Magnesium helps to synthesize and facilitate the function of GABA, or Gamma-Aminobutyric Acid, which is a calming neurotransmitter that signals to your central nervous system that it’s time for sleep.

. Magnesium plays a role in producing natural melatonin concentrations which can help lead to feelings of sleepiness (

 While producing melatonin, magnesium helps to reduce the amount of cortisol in our body, signaling to the body that it’s time to sleep.

Put all of these functions together, and it’s no wonder magnesium is one of the most popular and science-backed tools for supporting sleep.

If you’re not getting enough magnesium in your diet or want more targeted support, a magnesium supplement for sleep or other reasons may be a worthwhile option to explore.

 Aim to increase your magnesium from foods first, then look toward supplementation.

 For example, magnesium L-threonate may be best for supporting sleep quality.

 Begin with a modest dose closer to what may be found in food items and see how your body responds.

So, which magnesium is best for sleep? While no single form works for everyone, magnesium L-threonate and magnesium bisglycinate are among the most recommended for relaxation and nighttime use. Combining magnesium-rich foods with the right supplement can help your body stay balanced and better prepared for restorative rest.

National Institutes of Health, Office of Dietary Supplements. Magnesium — Health Professional Fact Sheet. 

https://ods.od.nih.gov/factsheets/Magnesium-HealthProfessional/

U.S. Department of Agriculture, Agricultural Research Service. 

Usual Nutrient Intake from Food and Beverages, by Gender and Age: What We Eat in America, NHANES 2017–March 2020 Prepandemic – Usual Intakes of Males and Females

https://www.ars.usda.gov/ARSUserFiles/80400530/pdf/usual/Usual_Intake_MaleFemale_WWEIA_2017_March%202020.pdf

Sleep Foundation. Using Magnesium for Better Sleep. 

https://www.sleepfoundation.org/magnesium

Which Magnesium Is Best for Sleep? What Is Magnesium?

Today, we’re proud to announce a partnership with UC Davis, one of the world’s leading research universities at the intersection of nutrition, health, and innovation, and widely recognized for advancing the “food as medicine” movement. In partnership with UC Davis and its Innovation Institute for Food and Health (IIFH), AG1 will explore new frontiers at the intersection of nutrition and metabolic health to pave the way for innovation in Precision Health and Nutrition. This approach integrates life sciences and data science to match nutrients from ingredients with the specific nutrition needs of targeted populations seeking to optimize their health and performance.

“UC Davis is world-renowned for its highly collaborative approach to driving breakthroughs in nutrition science,” said Kat Cole, CEO at AG1. “They are an important and valued strategic innovation partner for AG1 as we develop new products to help more people optimize their metabolic health and achieve their physical and mental performance potential.” 

This partnership builds on AG1’s extensive body of nutrition research, including recently concluded AG1 Next Gen clinical trials, and expands on the company’s continued investment in discovery research and thought leadership through collaborations with top institutions and accredited universities in the U.S., including Hofstra University, Kent State University, Texas Tech University, and University of Arkansas for Medical Sciences.

“AG1 is a pioneer in the category of nutrition as they embrace complexities in 21st century nutrition innovation through a science-led approach,” said Dr. Justin Siegel, Faculty Director of the IIFH and Professor of Chemistry, Biochemistry and Molecular Medicine at UC Davis. “AG1 is an outstanding partner as we pursue breakthroughs at the intersection of nutrition and metabolic health that leverage world-class capabilities, such as the Periodic Table of Food Initiative we developed with the Rockefeller Foundation and the American Heart Association.” 

AG1 products are designed by an in-house team of scientists, researchers, and nutritionists, and are continuously updated to reflect the latest scientific research to help meet people’s unique health goals. Driven by a core value of continuous improvement, AG1 is committed to raising the standard for quality, efficacy, and third-party testing.

AG1 Announces Partnership with UC Davis to Advance Precision Health and Nutrition

I love working at AG1 because I was a customer long before I was an employee. As a busy mom making a conscious effort every day to maintain my health, energy, and strength, I counted on AG1 as a trusted source of essential nutrients and gut health support. In 2021, I joined the company as President and COO and embarked on a new chapter to help scale and elevate every detail of our business to better serve our members.

Over the last year, our team has been laser-focused on creating the next phase of growth and innovation at AG1 by:

Investing in more scientific research and gold-standard clinical trials

Expanding access to AG1 in new channels to meet more customers where they are

Developing new products to serve more need states and customer preferences

The entire AG1 team has rallied to make this a reality — and we’re just getting started.

Our mission is simple: empower people to take ownership of their health. For 15 years, we have delivered on this through AG1 as a Daily Health Drink to help cover nutrient gaps and support gut health.* The way millions of our customers have genuinely transformed their lives through their AG1 morning routine is the best representation of our mission in action.

This mission is inspired by a huge issue in modern life — combatting the challenges that modern lifestyles, stressors, food systems and more put on our bodies — with needed support and investment in our nutrition and health. We are inspired by our customers who want to live long and strong for their families, their passions, and their pursuits, and we are fueled by our commitment to continuous improvement. As science advances, we as a society become more informed about what is good for us, we demand more as customers of health and nutrition products, and we have more hope and promise for our lives and those of our loved ones as a result.

Over the years, AG1 has followed the advancements in research and scientific understanding of what our bodies lack and what our bodies need in this modern world. We have consistently and carefully upgraded the AG1 formula to be at the forefront of foundational health products and meet those demands. We did this while sourcing the highest-quality ingredients and leading the industry in taste, third-party certifications, and research. We continued to optimize our operations to support expansion — without compromising the simplicity of a powerful daily scoop of AG1. And we did all of this with a relentless focus on one product, one channel, one flavor, exclusively available direct-to-consumer.

Now, 15 years in, we are harnessing this mission and this foundation to serve our customers in exciting new ways. Over the last year, we’ve introduced new products, new channels, and new markets around the world, including:

, an upgraded AG1 formula that now includes five clinically studied probiotic strains, an enhanced methylated B complex, and added vitamins and minerals for even more comprehensive daily support. Backed by years of development and millions invested in research, AG1 Next Gen was studied in multiple gold-standard clinical trials, demonstrating the full formula's positive impact on closing common nutrient gaps and gut health support across a range of diets, ages, and lifestyles.

 Beginning in May of this year, the classic AG1 formula is now available in all 

 stores in the U.S. We’re proud to take this first step into retail shelves with Costco, an industry leader committed to quality and the very best member experience.

 for AG1 Next Gen — Tropical, Citrus, and Berry — in addition to Original. For the first time, customers can choose from a variety of flavor options with the same clinically backed formula.

This has helped AG1 reach and appeal to more people — more flavors, more places to find, try, and buy, and most importantly, more rigorous studies to clinically back the claims and product.

We’re building on that incredible journey for AG1 and expanding what it means to support whole body health. We’re doing this with more products, supporting new and different need states and dimensions of health and supplementation, and more ways to help people take ownership of their health.

We’re welcoming a new addition to our lineup: 

, a nighttime drink designed to support restful, restorative sleep.*

This is our first all-new product and it was born out of thousands of conversations over the years with our customers, who made it clear that foundational nutrition was just the beginning of our opportunity, and sleep challenges were a huge need we could help address. The melatonin-free formula features high-quality, clinically studied key ingredients at research-backed amounts, including Magtein® magnesium L-threonate, saffron, and L-theanine, that are shown to help reduce stress and support calm, rest, and restoration.*

Like so many of you, I often struggle to wind down and get the rest my body needs. I’ve been using it (along with thousands of our exclusive, early-access customers) for many months now and can personally attest to the benefits of the combination and synergies of AG1 and AGZ — supporting different parts of the day, creating a balanced cycle of energy and restoration, and supporting my whole body health around the clock.

Like many pillars of health, these daily rituals — from morning to night — compound over time to empower our customers so they never miss a day of what is important to them. AG1 for nutrients and gut health that support energy, digestion, immune health and more, and AGZ for calming, wind down support at night to help us shift from being wired to rest and sleep.

Anyone who is interested in wellness, nutrition, or supplements knows this space is perceived as highly unregulated and rife with questionable claims. While there are in fact regulations — which we strictly adhere to — evidence of quality and efficacy help customers know they are getting the highest-quality products. Our customers deserve the very best, that’s why we deliver the highest standards in quality, research, and 

. We believe in raising the bar for ourselves — and with it, the entire industry.

Our multiple gold-standard clinical trials already show that AG1 helps fill common nutrient gaps and supports gut health. Over the next three years, we've committed to a minimum of $20 million in research. This includes ongoing research and clinical trials for new innovation, collaborations with accredited research universities for discovery research, continuing to bolster our in-house team of researchers, clinicians, and scientists, and more.

We have so much more to come and I look forward to continuing on this journey with each and every one of you.

Fueling the Next Phase of Growth to Empower Health

This summer marks my first year as CEO of AG1 and it has been a transformative and extraordinary journey full of excitement, expansion, and continuous improvement. It's a moment to reflect and share a few updates about what we’ve accomplished over the past year and what’s coming next.

Quality sleep is critical for physical, mental, and emotional health, and yet it seems harder and harder to attain these days—

 that about one in three U.S. adults does not sleep the recommended 7–9 hours nightly. Sleep promotes everything from physical recovery to mood balance, ensuring our bodies and minds can take on the day ahead and beyond. It’s a foundational pillar in our lives, and one that should never be (but is often) overlooked. So, after 15 years focused on a singular product that shows up for you in the morning, we’ve expanded our offering to address the essential foundational need: sleep. Welcome to winding down and resting up with AGZ.

AGZ is the nightly drink to help you wind down and rest up. It’s designed to work in harmony with the body’s natural sleep cycle, helping to promote rest quality and relaxation through a blend of clinically studied adaptogens, calming herbs, and high-quality minerals like Magtein® magnesium L-threonate, a clinically tested form of magnesium that has been shown to improve sleep quality and support cognitive function.* As with AG1, we’ve prioritized bioavailability. This means that AGZ is created with ingredients that are optimized for better absorption in forms that your body can use. The result is an easy-to-incorporate, melatonin-free evening ritual that won’t leave you groggy in the a.m.

AGZ is designed to help you feel relaxed within the first night of use. Calming herbs and ingredients like L-theanine work to help reduce stress and promote relaxation, preparing the mind and body for a restful sleep.

 of consistently drinking AGZ, you may notice improved sleep quality and feel more refreshed in the morning.

, your body may be better equipped to manage stress and support balanced cortisol levels.

Over time, establishing a regular wind-down routine with consistent sleep hygiene practices can help improve the overall quality of sleep.

We want to ensure that your AGZ experience is both comforting 

 delicious, so the formula comes in three different flavors**: Chocolate (tastes like cocoa with coconut milk), Chocolate Mint (tastes like cocoa and garden mint), and Mixed Berry (Tastes like ripe berries balanced with subtle herbal notes). And, because we know that tastes and preferences differ, we’re giving you options: AGZ can be combined with four ounces of either water or milk of choice and served cold, room temperature, or warm. After you mix in the packet, you’ll use your AGZ Frother and blend well for a smooth, fully dissolved drink.

Sleep isn’t just about hitting the pillow and waking up the next morning. There are many different phases of rest. AGZ works in three phases:

As you prepare for bedtime, you’ll drink AGZ, cueing your mind and body to start winding down. Aminos and adaptogens like L-theanine and ashwagandha help you relax and prepare for rest.* These ingredients help to manage cortisol levels, helping the nervous system unwind and supporting the mind in managing daily stress.

AGZ optimizes your sleep quality while the lights are out with restorative nutrients like Magtein® magnesium L-threonate and valerian, a well-researched herbal ingredient with clinical evidence supporting its ability to promote relaxation.*

The formula supports natural melatonin production and promotes the activity of GABA—a brain chemical associated with restfulness.

AGZ helps you rise refreshed and ready to begin the day, thanks to ingredients like saffron (sometimes known as the sunshine spice), which is known for its antioxidant properties and has been clinically shown to enhance sleep quality and support a healthy mood.*

Whether it’s AG1 or AGZ, our rigorous commitment to product quality and safety remains the same. AGZ is NSF Certified for Sport®, the gold standard in independent quality and safety certifications. It’s a third-party program that certifies dietary supplements are free from over 280 banned substances including stimulants, narcotics, diuretics, and masking agents.

AGZ also contains no added sugar or binders, making for an easy-to-digest option that you can feel great about.

Together, AG1 and AGZ help create a balanced cycle of energy and restoration, supporting whole body health around the clock. Get ready for relaxing evenings, impactful rest, and empowered wake-ups.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Meet AGZ: The nightly drink for winding down and resting up

Understanding how our latest innovation optimizes sleep

AG1 contains a range of meticulously sourced ingredients that can vary in flavor according to natural botanicals, growing conditions, and regionality. This means that every pouch of AG1 

 taste drastically different. But why doesn’t it? That’s thanks to Glenn Kraemer, Senior Manager of Product Development (and AG1’s resident flavorist), and his team.

A key part of Kraemer’s role is to ensure the flavor and texture remains consistent and easy to drink, so you know you’ll get the subtly sweet, palatable taste of pineapple and vanilla every single morning after shaking up your Daily Health Drink.

Though our priority has always been creating an effective foundation that supports your whole body health, through ingredients like vitamins, minerals, superfoods, and probiotics, we believe that starting your day on the right (flavor) note is also essential. Which is why we devoted 15 years to developing AG1’s unique blend of 

Over the past seven years, Kraemer and his team undertook a new challenge: creating three new AG1 flavors to complement Original. They tested around 300 prototypes, tweaking different ingredients, ingredient combinations, and ingredient amounts and tasting, tasting, and, tasting. After much deliberation, they landed on the three new delicious flavors we’re so excited to launch exclusively on drinkag1.com: 

What do AG1 Flavors taste like? Well, there’s a flavor (or more) for everyone and they’re all without added sugar, artificial sweeteners, erythritol, or MSG.*
AG1 Citrus tastes like a bright, zesty combination of lemon and orange.
AG1 Berry has a crisp, fruit-forward flavor with notes of blueberries and strawberries.
AG1 Tropical delivers a vibrant, sweet flavor with hints of papaya and passionfruit.

What was the basis for these new additions to our product offering? Variety. Being able to try new flavors and mix up your daily AG1 routine can help you build more consistency. And, as we know, consistency is essential to maintaining habits, and AG1’s benefits will compound over time when you drink the formula every day. We knew our passionate community would welcome customized options, and that’s what we aimed to deliver. And, for new members of the community, we wanted to provide even more delicious flavor options to make AG1 a part of their daily routine.

, our latest formula, which features upgrades to the 

, in addition to added vitamins and minerals like boron, choline, and molybdenum. AG1 Next Gen was tested in four 

 and consistently showed its positive impact on closing common nutrient gaps and supporting gut health across a variety of diets and lifestyles.

And, even though they may taste a little different than the OG, the new AG1 flavors are always subject to our rigorous standards and third-party comprehensive testing. Just like our Original flavor, AG1 Berry, Tropical, and Citrus are all 

, considered the gold standard in independent dietary supplement testing.

AG1 Flavors is an exciting evolution of the daily habit that’s made a difference to millions of mornings. Now, your foundation includes even more ways to support whole body health 

Behind the scenes of launching our new AG1 flavors: Citrus, Tropical, and Berry

Your drinkable multivitamin with gut health support is now in multiple flavors

We need a clean up in the supplement aisle. It seems like every day a new powder, pill, or gummy hits the shelf, largely without adequate testing or substantiated claims. In reality, the supplement market has outpaced regulatory oversight — and the speed at which the category is growing adds to the confusion and lack of clarity around which products and brands can be trusted to deliver exactly what their label suggests.

When considering supplements that are available on the market, there are a few important things to look out for. By bringing more visibility and rigor to these considerations, we can collectively push for higher standards in the category and clean up the confusion surrounding supplements. Some important elements include:

 and certification that verify the quality and safety of the product.

. You want to make sure key nutrients make it into the body efficiently.

 Supplements like AG1 are designed to make daily supplementation simpler, replacing multiple single-function products with one foundational solution to support whole body health.

Third-party testing is critical because it provides

 that a product meets the highest safety, quality, and transparency standards—rather than relying solely on a company’s own claims about the product or its label. With trusted independent testing and certification, you can rest assured that the product is safe, and it contains exactly what’s listed on the label.

AG1 is proudly NSF Certified for Sport®, one of the most rigorous independent quality and safety certification programs in the supplement industry. NSF conducts annual audits of our manufacturing facilities, reviews ingredients for toxicology, and ensures AG1 label claims are accurate.

In order to certify a product, NSF conducts extensive audits of productions and production facilities. The final and most rigorously audited round is the NSF Certified for Sport® certification.

NSF Certified for Sport® tests dietary supplements for over 280 banned substances, covering a wide range of stimulants, steroids, diuretics, masking agents, and other substances prohibited in sports. NSF Certified for Sport® also guarantees that products are manufactured in GMP (Good Manufacturing Practice)-compliant facilities, where every batch is tested for contaminants and banned substances.

The certification is a rigorous, ongoing process—one AG1 has upheld since 2019. These align with global anti-doping regulations, including the World Anti-Doping Agency (WADA).

Because third-party testing is vital for ensuring the quality and safety of dietary supplements, it’s important that testing happens throughout the entire product development process, in which AG1 partners with world-class testing and diagnostic organizations to ensure that raw materials and finished products meet our high standard for product quality and safety specs.

Testing every batch of AG1 using state-of-the-art technology and instrumentation.

Validation that every batch of AG1 passes label claims testing.

Product release testing for harmful microbes and heavy metals.

Botanical ID and testing to ensure potency and purity of botanical ingredients.

In addition to NSF Certified for Sport® certification, we’re proud to partner with industry-leading organizations that are committed to excellence in testing, including IEH, Alkemist Labs, and Mérieux NutriSciences.

Here are a few things to look for when it comes to testing, all of which are rigorously tested for in AG1 Next Gen.

Anything that comes from the ground, including fruits, vegetables, and even drinking water, is likely to contain some heavy metals.

AG1 is tested to ensure levels of heavy metals are below the guidelines set by US Pharmacopeia (USP) and NSF International, two independent, third-party organizations that set rigorous standards for safety, quality, and compliance. USP guidelines are widely used as a regulatory standard for pharmaceuticals, dietary supplements, and food ingredients.

Chemicals used in agriculture can disrupt the gut and immune system, decreasing or blocking nutrient absorption.

Rather than relying solely on our suppliers and our rigorous internal standards, we periodically conduct additional third-party testing for over 500 pesticides and herbicides, including:

Glyphosate: This is an herbicide and commonly used weed killer in conventional farming. AG1 is certified Glyphosate Residue Free by The Detox Project. A third-party ISO 17025 accredited laboratory tests AG1 to ensure it does not contain glyphosate residues, down to government-recognized limits of detection (LODs) for food, commodity, and supplement samples.

Atrazine: The second-most commonly used pesticide after glyphosate.

Microbial testing is crucial for ensuring AG1 is safe to drink on a long-term daily basis.

The Scoop

Welcome to The Scoop

Farm to Label: How AG1 Sources Vitamin E From Sunflowers

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AG1 Announces Partnership with UC Davis to Advance Precision Health and Nutrition

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Meet AGZ: The nightly drink for winding down and resting up

Behind the scenes of launching our new AG1 flavors: Citrus, Tropical, and Berry

Clean Up Needed In The Supplement Aisle: The Supplement Aisle Checklist

AG1’s Approach to Clinical Research

AG1 Next Gen’s Enhanced B Complex

AG1's Approach to Testing Heavy Metals in Fruits and Vegetables

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