Behind the scenes of launching our new AG1 flavors: Citrus, Tropical, and Berry

AG1 contains a range of meticulously sourced ingredients that can vary in flavor according to natural botanicals, growing conditions, and regionality. This means that every pouch of AG1 greens powder could taste drastically different. But why doesn’t it? That’s thanks to Glenn Kraemer, Senior Manager of Product Development (and AG1’s resident flavorist), and his team.

A key part of Kraemer’s role is to ensure the flavor and texture remains consistent and easy to drink, so you know you’ll get the subtly sweet, palatable taste of pineapple and vanilla every single morning after shaking up your Daily Health Drink.

Though our priority has always been creating an effective foundation that supports your whole body health, through ingredients like vitamins, minerals, superfoods, and probiotics, we believe that starting your day on the right (flavor) note is also essential. Which is why we devoted 15 years to developing AG1’s unique blend of 75+ ingredients.

The Daily Health Drink You *Actually* Want to Drink Every Day

Over the past seven years, Kraemer and his team undertook a new challenge: creating three new AG1 flavors to complement Original. They tested around 300 prototypes, tweaking different ingredients, ingredient combinations, and ingredient amounts and tasting, tasting, and, tasting. After much deliberation, they landed on the three new delicious flavors we’re so excited to launch exclusively on drinkag1.com: Tropical, Berry, and Citrus.

The Three New Flavors

What do AG1 Flavors taste like? Well, there’s a flavor (or more) for everyone and they’re all without added sugar, artificial sweeteners, erythritol, or MSG.*
AG1 Citrus tastes like a bright, zesty combination of lemon and orange.
AG1 Berry has a crisp, fruit-forward flavor with notes of blueberries and strawberries.
AG1 Tropical delivers a vibrant, sweet flavor with hints of papaya and passionfruit.

Why Did We Create More AG1 Flavors?

What was the basis for these new additions to our product offering? Variety. Being able to try new flavors and mix up your daily AG1 routine can help you build more consistency. And, as we know, consistency is essential to maintaining habits, and AG1’s benefits will compound over time when you drink the formula every day. We knew our passionate community would welcome customized options, and that’s what we aimed to deliver. And, for new members of the community, we wanted to provide even more delicious flavor options to make AG1 a part of their daily routine.

New Flavors, Same High Standards and Clinically-Backed Formula

All AG1 Flavors are made with AG1 Next Gen, our latest formula, which features upgrades to the probiotic blend and methylated B complex, in addition to added vitamins and minerals like boron, choline, and molybdenum. AG1 Next Gen was tested in four randomized placebo-controlled trials and consistently showed its positive impact on closing common nutrient gaps and supporting gut health across a variety of diets and lifestyles.^(1-4)

And, even though they may taste a little different than the OG, the new AG1 flavors are always subject to our rigorous standards and third-party comprehensive testing. Just like our Original flavor, AG1 Berry, Tropical, and Citrus are all NSF Certified for Sport®, considered the gold standard in independent dietary supplement testing.

AG1 Flavors is an exciting evolution of the daily habit that’s made a difference to millions of mornings. Now, your foundation includes even more ways to support whole body health and awaken your tastebuds.
Bottoms up.

*Flavored with other natural flavors.