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Shop AG1

  • AG1 ProNEW

    Advanced daily nutrition with creatine and more.

  • AG1 Next GenBest Seller

    Our flagship, clinically-backed formula.

  • AG1 Essentials GummiesNew

    Daily nutrition + 5g fiber in a tasty gummy.

Shop AGZ

  • AGZ for Sleep

    Melatonin-free sleep support.

Additional Support

  • AG Omega3ENHANCED

    Support brain, heart, and immune health.

  • AG Omega3 + CoQ10NEW

    Support heart health, cellular energy, and healthy aging.

  • Vitamin D3 + K2

    Complement AG1 with additional support for immune and bone health.

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© AG1

* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Information on this site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.

**Offer valid for new subscribers only. Valid on the first shipment only of one new AG1 and/or one new AGZ subscription. Renewals bill automatically at the then current rate until canceled. Cannot be combined with other offers or discounts and cannot be applied to prior purchases. One per customer. Non-transferable. Limited time only.

** AG1 Welcome Kit Offer valid for new AG1 subscribers only. AG1 Pro Welcome Kit included with the first AG1 Pro subscription order only. AGZ Frother Offer valid for first AGZ order only.

◊According to IQVIA Pro Voice Survey of 248 primary care physicians in December 2025.

‡Free shipping on subscription purchases for new U.S. customers only.

  1. In a triple-blind, randomized, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks using the AG1 Next Gen formula.
  2. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome shifts in 20 active adults ages 19-37 using the AG1 Next Gen formula.
  3. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome assessments of 40 healthy adults with occasional GI distress ages 26-59 over the course of 4 weeks using the AG1 Next Gen formula.
  4. In a double-blind, randomized, placebo-controlled crossover clinical trial assessing nutrient gaps and bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours using the AG1 Next Gen formula.
  5. In a third-party, single-arm, closed label interventional study of 104 healthy adults ages 25-59 assessing self-perceived efficacy of AG1 Next Gen over 3 months.

ΔTruemed eligibility and approval required. This link will take you to a third party website hosted by Truemed (the "Site"). Linking to this Site does not constitute an endorsement or approval by AG1 or any of its employees of the content, products, services or opinions on the Site. This is being provided as a convenience and AG1 bears no responsibility for the accuracy, legality or content of the Site or for that of any subsequent links on the Site. Contact the owners of the Site for answers to questions regarding its content.

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© AG1
A hand holding a clear bottle of AG1 against a green background

Understanding Supplement Comparisons

The nutrition label can make comparisons look simpler than they actually are.

Two products may both come in powder form, use similar language, or include a few overlapping ingredients. But that doesn’t mean they’re built for the same purpose or function the same way.

That’s why it helps to compare AG1 through the lens of daily use.

- What does the formula include?

- How many products would someone otherwise need to combine? Is the routine easy to keep up with?

- How does the product support digestion, immune health, energy production, and nutrient intake as part of a consistent foundation?

- What does the clinical research show?

When you compare AG1 to other products, the question is less about matching one ingredient at a time and more about understanding how the whole formula—and the research behind it—fits into your unique needs and daily health routine.

Explore AG1 Comparisons

Supplement comparisons can get stuck on surface-level details: serving size, flavor, price per scoop, the number of ingredients on the label, and so on. Those details can certainly be helpful, and they still matter, but they rarely tell the full story on their own. Probiotic supplements aren't always easy to compare label to label because testing methods vary across brands. While many brands rely on traditional culture-based methods (CFUs), AG1 uses digital PCR (dPCR), a modern molecular method that provides precise identification and quantification of probiotic strains. AG1 takes a broader approach to Foundational Nutrition. It includes vitamins, minerals, whole-food-sourced ingredients, prebiotics, probiotics, and phytonutrients in one daily serving, with a formula designed to support multiple areas of health at once.* Use these resources to take a closer look at AG1 vs. competitors, understand how different formulas are built, and decide what kind of daily supplement makes the most sense for you.

AG1 vs. Live It Up: Which Daily Supplement Is Right for You?

AG1 vs. Live It Up

AG1 shaker

Why AG1?

AG1 is formulated for whole-body daily support in one serving. Our Next Gen formula combines vitamins, minerals, whole-food-sourced ingredients, prebiotics, probiotics, and phytonutrients to support gut health, immune health, energy production, and daily nutrient intake as part of Foundational Nutrition.*

But comparisons shouldn’t come down to just getting more of every ingredient. AG1 invests in thorough clinical research on the finished formula, instead of relying on research on individual ingredients.

AG1 Next Gen has been studied in randomized, placebo-controlled trials looking at common nutrient gaps, key nutrient levels, gut health measures, and nutrient bioavailability.(1-4) That gives the comparison more substance than a side-by-side ingredient list.

When you compare AG1 with other supplements, look at the full picture: formula design, ingredient quality, testing standards, clinical research, and how easily it fits into daily use.

Try AG1 today

60,000+ verified 5-star reviews for AG1 products

Amazing

"The energy, the gut, and overall health is making me feel 80% better than I was. I love taking it everyday."

Rowan A., 3/19/25 — AG1 RevIew

New Formula

"I love it! The texture is smoother, mixes better, no grit remaining. Also like the additional vitamins and probiotics are great improvements."

Randa M., 3/13/25 — AG1 RevIew

I Love My AG1

"I continue to love the taste and feel good while drinking AG1 daily. The customer service is outstanding and the company rewards loyal customers with occasional perks. That makes me feel good too!"

Wendy O., 3/17/25 — AG1 Next Gen Review

FAQs

A multivitamin typically focuses on vitamins and minerals. AG1 includes vitamins and minerals and provides whole-food-sourced ingredients, prebiotics, probiotics, and phytonutrients in one daily serving. AG1 has a broader Foundational Nutrition approach than a standard multivitamin.*

Greens powders can vary widely. Some focus mainly on plant powders, while others include additional nutrients or functional ingredients. AG1 is formulated to support daily nutrient intake, gut health, immune health, and energy production through a blend of vitamins, minerals, whole-food-sourced ingredients, prebiotics, probiotics, and phytonutrients.*

AG1 may help simplify a routine that could otherwise include separate vitamins, minerals, probiotics, greens, and other daily supplements. For many people, the value comes from having one daily serving that is easier to keep up with.

AG1 may help simplify a daily supplement routine, but it is not meant to replace every supplement for every person. Many people use AG1 as their Foundational Nutrition supplement because it combines vitamins, minerals, prebiotics, probiotics, phytonutrients, and whole-food-sourced ingredients in one serving. Specific needs may vary, especially if your healthcare professional has recommended a particular nutrient or product.

When sizing up AG1 vs. competitors, look beyond flavor, price, or ingredient count alone. Consider the full formula, testing standards, investment in research, ingredient categories, daily convenience, and how the product fits your goals.

Essential daily nutrition in a convenient gummy that you can take anywhere. Great-tasting and always NSF Certified for Sport.®

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