AG1 vs. Live It Up: Which Daily Supplement Is Right for You?

Why Do People Choose AG1 Over Live It Up Super Greens as Their Daily Supplement?

• Far more comprehensive nutrients and higher doses
• Double the probiotic dose and greater strain diversity
• Adaptogens, functional mushrooms, and clinically relevant compounds that Live it Up lacks
• NSF Certified for Sport® and backed by four clinical studies

AG1 vs. Live It Up Super Greens: A Side-by-Side Comparison

When it comes to comprehensiveness and rigorous third-party testing, AG1 outperforms Live It Up.

*AG1 uses high-precision dPCR testing for greater accuracy, measuring active, viable cells rather than standard CFUs.

AG1 vs. Live It Up Super Greens: Detailed Comparison

When it comes to your health, the details matter. You want to be confident that your daily nutrition supplement is formulated to fill nutrient gaps and provide probiotic support most effectively, and ideally, is backed by science and quality-tested. Let's take a closer look at how AG1 Next Gen stacks up against Live it Up Super Greens.

Ingredients and nutrient profile compared

The difference in AG1 Next Gen vs. Live it Up ingredients is immediately obvious: AG1 Next Gen has 75+ vitamins, minerals, and whole-food-sourced ingredients, while Live it Up offers 20+. AG1 includes the following ingredients that Live it Up omits entirely:

• Vitamins: Vitamin A, Vitamin C, Vitamin E, Vitamin K2, Thiamin (B1), Riboflavin (B2), Niacin (B3), Pantothenic Acid (B5), Vitamin B6, Folate, Vitamin B12, Biotin (B7), Choline
• Minerals: Calcium, Magnesium, Phosphorus, Zinc, Selenium, Potassium, Copper, Chromium, Manganese, Molybdenum

These ingredients provide antioxidants and support healthy immune function and energy production.*

AG1 also provides a carefully formulated blend of ingredients that Live it Up does not contain.

• Adaptogens: Rhodiola root, ashwagandha root, astragalus root, eleuthero root
• Functional mushrooms: Reishi and shiitake
• Clinically relevant compounds: CoQ10 and alpha-lipoic acid

In this exercise, the AG1 Next Gen formula is the standard we'll use for comparison.

While Live it Up has a slight edge in dietary fiber and digestive enzymes—and also contains iodine—AG1 is more comprehensive and functionally diverse than Live it Up overall.

Probiotics

Both AG1 and Live it Up include well-studied probiotic strains, but AG1 delivers twice the dose—10 billion viable cells using advanced dPCR genetic testing, compared to Live it Up's 5 billion CFU. AG1 also includes an additional bacterial strain.

At AG1, we have conducted product-level research validating the benefits of AG1 Next Gen's five-strain blend on gut health and demonstrating an average increase of 10x in beneficial gut bacteria.³ Live it Up has not published product-level research on this formula.

AG1 Next Gen provides five clinically studied Lactobacillus and Bifidobacterium strains with strong research publications, including some of the most well-researched and clinically backed strains to support digestive comfort, immune health, and your gut microbiome, such as Lactobacillus rhamnosus GG (LGG), Bifidobacterium lactis (HN019), and Lactobacillus acidophilus (NCFM).²

Additionally, at AG1, we go to great lengths to ensure exact probiotic counts. We partnered with Eurofins Microbiology Labs and International Flavors and Fragrances (IFF) to pioneer a more accurate testing method. By using advanced dPCR (digital polymerase chain reaction) technology, we can precisely measure live bacteria beyond what dated methods can provide, so you can trust what is on the label.

Testing, certifications, and quality standards

Live it Up claims to be "third-party tested," but it doesn't disclose an accredited lab that conducts the testing, and it has not received any certifications to verify its quality.

The major difference is that all AG1 products are also NSF Certified for Sport®. This certifies that our product has been tested for hundreds of banned substances, and contains only what's on the label. This isn't just a one-time certification—facility inspections and product testing are ongoing to maintain certification.

Clinical research and evidence compared

Live it Up doesn't share any finished-product clinical research on this formula.

AG1 invests time, money, and resources into scientific research. Our team of scientists is publishing results that show the effectiveness of our products^4,5,6. AG1 Next Gen is backed by four human clinical trials^1-4. The results? In three clinical trials, AG1 Next Gen was shown to enrich the gut microbiome^1,2,3. AG1 Next Gen is also clinically shown to fill common nutrient gaps, even in healthy eaters^1-4.

Taste and flavors

When it comes to comparing Live it Up Super Greens vs. AG1 on taste, everyone will have a different preference. Neither product uses artificial sweeteners. AG1 has a mild, smooth taste with hints of vanilla and pineapple, and we also offer Citrus and Berry flavors. Live it Up Super Greens has a minty taste and uses monk fruit extract and other natural flavors. It also comes in Wild Berry.

AG1 vs. Live It Up Super Greens price, subscription options, and overall value compared

If you're reading Live it Up vs. AG1 reviews, you'll likely see price come up frequently. But price alone doesn't tell the whole story. When you compare the formulas side by side, AG1 offers more comprehensive nutrition. Let's take a closer look.

AG1 costs $2.63/day, while Live it Up costs $1.33/day. But when you consider AG1's comprehensiveness, the value justifies the price. AG1 has:

• Roughly 50 more ingredients
• Much higher doses of most vitamins and minerals
• Double the probiotic dose with clinically studied strains
• Adaptogens, functional mushrooms, and clinically relevant compounds like CoQ10 and alpha-lipoic acid—all of which Live it Up doesn't have
• Effectiveness and quality backed by clinical trials and the NSF Certified for Sport® badge

To match AG1's coverage with Live it Up, you would need to buy many additional products. A quality standalone probiotic ($20–40/month), adaptogens, CoQ10, and mushroom supplements purchased separately would far exceed the price difference between AG1 Next Gen and Live it Up.

Which product suits you?

If you are looking for a comprehensive foundational nutrition supplement that supports overall health with superior breadth and depth of ingredients, AG1 Next Gen is the better choice.

AG1 vs. Live It Up Super Greens FAQs

What are the key differences between Live It Up Super Greens and AG1?

AG1 Next Gen and Live It Up Super Greens are fundamentally different products. Live It Up is a greens powder with 20+ ingredients, including four probiotic strains. Live It Up has no published product-level research on this formula and is not certified by any accredited third-party body.

AG1 Next Gen is a foundational nutrition supplement designed to support overall health. With more than 75 vitamins, minerals, and whole-food-sourced ingredients, along with double the probiotic dose and more strains, AG1 is the science-backed, third-party-certified choice for comprehensive nutritional support.

How do AG1 and Live It Up Super Greens compare for energy support?

AG1 Next Gen has a much more comprehensive approach to energy support. For example, B vitamins play a crucial role in energy metabolism.⁷ Live it Up does not contain B vitamins or ingredients at clinical doses to support energy.

AG1 includes adaptogens, such as rhodiola, ashwagandha root, and eleuthero root. These herbs support the body's stress response.

How do AG1 and Live It Up Super Greens compare for immune health support?

When it comes to immune support ingredients, AG1 Next Gen outperforms Live It Up. AG1 provides high doses of the key immune support vitamins C, E, and zinc, whereas Live It Up does not include these ingredients. Both products provide various antioxidants.

Gut health also plays a role in immune function. Live It Up includes one more gram of prebiotic fiber. AG1 has significantly more probiotics, with more diverse strains and double the dose.

How do AG1 and Live It Up Super Greens compare for gut health support?

One of the key ways to support gut health is by combining pre- and probiotics.

Probiotics
AG1 contains twice the probiotic dose as Live It Up (10 billion viable cells vs. 5 billion CFU). Both products use well-studied Lactobacillus and Bifidobacterium species. However, AG1 Next Gen contains an additional strain, uses advanced genetic-based testing to validate potency, and has product-level research validating the benefits of its blend. In a clinical trial, AG1 Next Gen increased healthy bacteria in the gut by 10x.^1,2

Prebiotics
Prebiotic fiber supplies the food source for beneficial gut bacteria. AG1 contains 2g of a prebiotic blend from whole food ingredients (inulin). Live it Up has one more gram (3g total) of dietary fiber from whole-food greens.

Digestive enzymes
In terms of enzymes that support digestion, AG1 contains bromelain (from pineapple), while Live It Up contains three additional enzymes (papain and a protease blend).

While Live It Up has a slight advantage in digestive enzymes and prebiotics, AG1 supplies more probiotics and an additional strain.

AG1 or Live It Up Super Greens: Which is better for your needs?

For comprehensive foundational nutrition supplementation, AG1 Next Gen outperforms Live It Up Super Greens across multiple categories. This makes it well worth the price difference for those seeking the most effective overall health support.

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How We Built This Comparison

This comparison is based on publicly available information from AG1 and Live it Up, including official websites, product details, ingredient information, and policy pages available at the time of writing.

References:

1. https://letsliveitup.com
2. Capurso L. Thirty Years of Lactobacillus rhamnosus GG: A Review. J Clin Gastroenterol. 2019;53 Suppl 1:S1-S41. doi:10.1097/MCG.0000000000001170
3. Kirby TO, Townsend JR, Walts ED, et al. Revisiting Strategies for Bacterial Enumeration: The Case for Viable but Nonculturable (VBNC) Cells in Supplement Products. Probiotics Antimicrob Proteins. 2026;18(5):6551-6564. doi:10.1007/s12602-026-10936-9
4. Gonzalez AM, Townsend JR, Sapp PA, et al. Effect of AG1® supplementation on nutritional adequacy and gut microbial composition in trained adults. Front Nutr. 2026;13:1783951. Published 2026 Mar 31. doi:10.3389/fnut.2026.1783951
5. Sapp PA, Townsend JR, Kirby TO, Edwards CG, La Monica MB, Ziegenfuss TN, Vergne MJ, Akers WS, Esposito R. Absorption kinetics of vitamins and minerals from a novel nutritional product in physically active adults: a randomized, double-blind, placebo-controlled crossover trial. Front Nutr. 2026;13:1793264. doi:10.3389/fnut.2026.1793264
6. Sapp PA, Townsend JR, Edwards C, Kirby TO, Mitschke S, Conger S, Nyman L, Esposito R. AG1®, a foundational nutrition supplement, closes nutrient gaps in healthy adults: a randomized controlled trial (OR19-05-25). Curr Dev Nutr. 2025;9:107397. doi:10.1016/j.cdnut.2025.107397
7. Kennedy, David O. "B Vitamins and the Brain: Mechanisms, Dose and Efficacy--A Review." Nutrients vol. 8,2 68. 27 Jan. 2016, doi:10.3390/nu8020068

Disclaimer

Product details may change over time. Users should review official brand pages for the most current information.

¹ In a triple-blind, randomized, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.

² In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome shifts in 20 active adults ages 19-37.

³ In a double-blind, randomized, placebo-controlled 2-week cross-over clinical trial assessing nutrient gaps and microbiome assessments of 24 healthy adults with occasional GI distress ages 26-59 over the course of 4 weeks.

⁴ In a double-blind, randomized, placebo-controlled cross-over clinical trial assessing nutrient gaps and bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.