4 Reasons to Make AG1 Part of Your Daily Routine

Want to start each day energised, healthy, and go all-in every day? Here are four reasons why AG1 is the ideal kickstart to a healthier routine.

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1. Reason: Holistic Nutritional Support – Backed by Science

AG1 delivers a broad spectrum of vitamins, minerals, antioxidants,3 good bacteria, and plant-based nutrients every day – which you might not all get from your daily diet.

With concentrated ingredients and optimised bioavailability, AG1 ensures your body not only receives essential nutrients daily but can also absorb and use them effectively. That means these nutrients reach the places they’re needed most.

CLINICAL TRIAL
Clinical Trial
A double-blind, randomized, placebo-controlled trial. We monitored 30 healthy adults ages 21-49 over the course of 1 month, measuring the digestive impact of AG1 through stool samples. Research was conducted with a third party to mitigate bias.

In a clinical study, AG1 was shown to more than double the amount of good bacteria in the gut.

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increase in gut-friendly bacteria vs. control‡

WHY THIS MATTERS
These good bacteria live in the gut as part of a healthy microbiome that’s involved in the digestion of nutrients.

‡ Data on file, 2023. In a double-blind, randomised, placebo-controlled clinical trial assessing 30 healthy adults over the course of 1 month. The study was conducted on a previous version of AG1's continually evolving formulation. The study result can be transferred to the current version of the formula because the amounts of the bacterial species Lactobacillus acidophilus and Bifidobacterium bifidum contained have not been changed.

2. Reason: Daily Energy, Focus, and Stress Balance

Energy is the foundation of a fulfilling life – it helps us think clearly, tackle challenges, and enjoy moments fully. But too often, we rely on quick caffeine hits like coffee to push us through the day. AG1, with its blend of vitamin C and B vitamins, helps support your energy levels2 and naturally reduces fatigue.4 It’s crafted to help you feel focused, calm, and relaxed, supporting your body’s response to stress.4

In a study, users reported positive effects on energy, mood, and mental performance.†

A SINGLE-ARM STUDY SHOWED:

97%%
of participants felt sustained energy after 1 month†
82%
of participants felt less stressed after 2 months†
94%
of participants felt calmer after 2 months†
91%
noticed they needed less coffee after 2 months†

† In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a previous version of AG1's continually evolving formulation. The study results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients, same routine and similar taste. The study results may be attributed to the following nutrients and health effects: Vitamins C, B1, B2, B3, B5, B6, B7 and B12, phosphorus and copper contribute to normal energy-yielding metabolism. Vitamins C, B6, B12, thiamine, niacin, biotin and folate contribute to normal psychological function. Vitamins C, B6, B12, thiamine, riboflavin, niacin, biotin, and copper contribute to normal functioning of the nervous system. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and folate contribute to the reduction of tiredness and fatigue.

Early positive effects: I’m not tired⁴ during the day anymore, and I feel focused, concentrated⁴ .

Harry ↡
AG1 MEMBER SINCE APRIL 2021

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3. Reason: Healthy Digestion and Less Bloating

We often only think about our digestion when it’s not running smoothly, leaving us tired or uncomfortable. That’s when we realise just how crucial good digestion is for overall wellbeing.

With calcium and biotin, AG1 supports a healthy digestive process.9 The result: a lighter, more balanced feeling that positively impacts your wellbeing. AG1 also includes valuable bacteria and fibre.

In a study, users reported positive effects on digestion and cravings.

A SINGLE-ARM STUDY SHOWED:

80%
of participants noticed less gas and bloating after 1 month
97%
noticed less cravings during the day after 3 months†

† In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a previous version of AG1's continually evolving formulation. The study results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients, same routine and similar taste. The study results may be attributed to the following nutrients and health effects: Calcium contributes to the normal function of digestive enzymes. The observed results refer exclusively to temporary gas and bloating, which do not require medical treatment. AG1 is not intended to treat pathological digestive issues. Chromium contributes to the maintenance of normal blood glucose levels. Participants felt that they prefer to eat healthy and avoid unhealthy habits when they implemented AG1 into their daily routine.

Here's what testers say after just 12 days↡

“I don’t feel bloated anymore; that feeling is completely gone.”↡

– Stefanie

“Soothing for digestion and great for mental clarity.”↡

– Alex

“I feel more motivated. Less cravings! When I overate recently, I felt awful; my body just didn’t enjoy it.”↡

– Liane

4. Reason: A Strong Immune System All Year Round

A strong immune system is your invisible companion, protecting you every day – even when those around you fall ill. It helps you recover faster, keeps you feeling vital, and boosts your resilience.

With vitamin C, antioxidants, and minerals like zinc and selenium, AG1 actively supports immune defences and prepares your body to handle everyday stresses and seasonal challenges.1 So you can feel safe and vibrant, ready to enjoy life to the fullest.

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The world’s top performers drink AG1

“I’ve been drinking AG1 every single day for a few years and it’s become a key part of my routine. As a daily clean, green source of energy — it tastes great, is convenient to take on the road, and is complete enough. I love that it’s a really easy way to improve my overall health.”

Seven-time Formula 1 Champion, AG1 Partner

"I love the simplicity of adding AG1 to my daily routine. It's so easy to start my day adding my AG1 to a smoothie and allows me to drink it on the go. I’ve noticed a big shift in how I feel, with sustained energy, and good recovery."

Entrepreneur, SEVEN-TIME OLYMPIC GOLD MEDALIST, AG1 Partner

“I’ve been using AG1 since 2012 because it’s the simplest, most straightforward way for me to get my basis of important vitamins, minerals, and other high-quality ingredients like bacterial cultures and botanicals.”

Neuroscientist, Host of the Huberman Lab Podcast, AG1 Partner

You've got questions? We've got the answers.

What is AG1?

AG1 is a daily Foundational Nutrition supplement that supports your health holistically. It’s a science-driven blend of vitamins, good bacteria, and whole food sourced nutrients that lay the foundation for daily performance and healthy aging.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

Immune System

1: Copper, folate, selenium, zinc, and vitamins A, B12, B6, and C contribute to the normal function of the immune system. Vitamin C contributes to the normal function of the immune system during and after intensive physical activity. The positive effect is achieved if 200 mg of vitamin C are taken daily in addition to the recommended daily dose (80 mg). This is the case when taking AG1.

Metabolism

2: Vitamins C, B6 and B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper, and manganese contribute to normal energy-yielding metabolism. Biotin, zinc, and chromium contribute to normal macronutrient metabolism. Vitamin A and riboflavin contribute to normal metabolism of iron. Zinc contributes to normal acid-base metabolism.

Healthy Cells

3: Vitamins E and C, as well as riboflavin, zinc, copper, manganese and selenium, contribute to the protection of cells from oxidative stress. Zinc contributes to normal DNA synthesis. Phosphorus contributes to normal function of cell membranes.

Mental Performance; Mental Focus; Nervous System; Psychological Function

4: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and folic acid contribute to the reduction of tiredness and fatigue. Pantothenic acid contributes to normal mental performance. Zinc contributes to normal cognitive function. Vitamins C, B6, B12, thiamine, riboflavin, niacin, biotin, and copper contribute to normal functioning of the nervous system. Thiamine, niacin, vitamin B6, vitamin B12, biotin, folate, and vitamin C in AG1 contribute to normal psychological function.

Healthy bones

5: Calcium contributes to the maintenance of normal bones. Protein, phosphorus, zinc, and manganese contribute to the maintenance of normal bones. Vitamin C contributes to normal collagen formation for the normal function of bones.

Cardiovascular System

6: Thiamine contributes to the normal function of the heart. Vitamins B6 and B12 contribute to normal red blood cell formation. Vitamin C contributes to normal collagen formation for the normal function of blood vessels.

Skin, hair, nails

7: Vitamin A, riboflavin, niacin, biotin and zinc contribute to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Biotin, zinc and selenium contribute to the maintenance of normal hair. Copper contributes to normal skin and hair pigmentation and to normal connective tissue. Selenium and zinc contribute to the maintenance of normal nails.

Hormonal Health

8: Vitamin B6 contributes to the regulation of hormonal activity. Pantothenic acid contributes to normal synthesis and metabolism of steroid hormones, vitamin D, and some neurotransmitters. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to normal thyroid function and normal spermatogenesis. Zinc contributes to normal fertility and normal reproduction. Chromium contributes to the maintenance of normal blood glucose levels.

Digestion

9: Calcium contributes to the normal function of digestive enzymes. Biotin contributes to the maintenance of normal mucous membranes (e.g., intestinal mucosa).

Muscles

10: Calcium contributes to normal muscle function. Proteins contribute to the maintenance of muscle mass and an increase in muscle mass.

Healthy eyes

11: Vitamin A, riboflavin and zinc contribute to the maintenance of normal vision.

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