Real people, real results: What our customers say*
Results from a survey of 527 verified customers who have been taking AG1 for at least 12 days.↡
Note: Images shown are for illustration purposes only and do not depict actual customers.*
Your More-in-One Solution For Daily Vitamin & Nutrient Needs
Forget individual vitamin supplements and start with the original for a holistic nutrient boost!
A science-driven
nutritional supplement
Sustained Energy2
via vitamins & minerals
Backed by research
Certified by Cologne List®
Over 70 ingredients
Vegan, gluten-free and dairy-free
Feel the power of One
AG1 is formulated to combine the highest quality ingredients, intentionally selected to work together to conveniently cover multiple areas of health.
AG1 contains your |  |  |
|---|---|---|
Multivitamins |  |  |
Antioxidants³ | | |
Gut-Friendly Bacteria | | |
Gut-Friendly Fibre | | |
High Quality Mushrooms | | |
Whole Food Sourced Ingredients | | |
All Benefits in | One Scoop | Multi-Opt |
Based on a selection of products in the dietary supplement market.
Your Day, Upgraded – Every Day
70+ optimised ingredients. 5 new bacterial strains. 4 clinical studies. 1 scoop a day for your best possible start – now better than ever with our latest upgrade.
Energy
AG1 contains B vitamins like B6 and B12 that support your energy metabolism and help reduce tiredness.
Immune system
Vitamin C from citrus fruits and minerals like zinc and selenium support your immune function.
Focus
AG1 supports mental performance with pantothenic acid and cognitive function with zinc.
Digestion
Calcium supports digestive enzymes, while biotin contributes to the maintenance of the gut lining.
Why AG1 leads where others follow
AG1 is setting a new standard in supplements – clinical studies, true transparency, and over 15 years of scientific research and development.
Clinically studied, not just claimed
AG1 is backed by randomised, placebo-controlled, double- or triple-blind clinical trials – the gold standard in scientific research. These studies show that AG1 increases good gut bacteria tenfold, effectively delivers key nutrients like thiamine into the body within 30 minutes, and improves bio-markers such as vitamin C levels over the course of three months. In short: AG1 doesn’t just sound effective – it delivers measurable impact. Read all about our research here.
Independently tested for quality
AG1 is certified by both Informed Choice and the Cologne List® – two of the world’s most respected testing programmes for supplements. Every batch is tested for more than 250 banned substances. The result? A product you can trust – batch after batch.
Full transparency on purity and testing
AG1 publishes a publicly available Certificate of Analysis (COA), outlining ISO-certified lab results of our product tests including pesticide, heavy metal, allergen and microbial contaminants testing. While this level of transparency is rare in the supplement space, AG1 chooses to go further – giving you visibility into the ingredients, quality, and safety of what you’re putting in your body. One scoop at a time.
Over 15 years of research and development
AG1 isn’t a trend-driven product – it’s the result of more than 15 years of scientific development. This time has been used to refine the formulation, fund clinical trials and establish rigorous testing protocols that go well beyond industry norms. The result: a product rooted in science, trusted by athletes, and built for real, long-term impact.
Clinically studied, not just claimed
AG1 is backed by randomised, placebo-controlled, double- or triple-blind clinical trials – the gold standard in scientific research. These studies show that AG1 increases good gut bacteria tenfold, effectively delivers key nutrients like thiamine into the body within 30 minutes, and improves bio-markers such as vitamin C levels over the course of three months. In short: AG1 doesn’t just sound effective – it delivers measurable impact. Read all about our research here.
Independently tested for quality
AG1 is certified by both Informed Choice and the Cologne List® – two of the world’s most respected testing programmes for supplements. Every batch is tested for more than 250 banned substances. The result? A product you can trust – batch after batch.
Full transparency on purity and testing
AG1 publishes a publicly available Certificate of Analysis (COA), outlining ISO-certified lab results of our product tests including pesticide, heavy metal, allergen and microbial contaminants testing. While this level of transparency is rare in the supplement space, AG1 chooses to go further – giving you visibility into the ingredients, quality, and safety of what you’re putting in your body. One scoop at a time.
Over 15 years of research and development
AG1 isn’t a trend-driven product – it’s the result of more than 15 years of scientific development. This time has been used to refine the formulation, fund clinical trials and establish rigorous testing protocols that go well beyond industry norms. The result: a product rooted in science, trusted by athletes, and built for real, long-term impact.
Recommended by experts around the world
"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy² – it tastes great, it’s easy to take on the go, and it supports my body and mind ³,⁴ in a truly holistic way. I love how AG1 makes it easy to take care of what matters."
— Sir Lewis Hamilton
SEVEN-TIME FORMULA 1 WORLD CHAMPION
"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery³ and helping me show up at my best."
— Laura Philipp
IRONMAN WORLD CHAMPION 2025
"I’ve been taking AG1 since 2012 because it’s a simple, no-fuss way to provide my body with essential vitamins, minerals, and probiotic cultures every day."
— Andrew Huberman, PhD
NEUROWISSENSCHAFTLER & HOST DES HUBERMAN LAB PODCAST
"AG1 supports my immune system,¹ my energy ² and helps me stay mentally sharp when it really counts.⁴ It’s been a key part of my training – and even during the off-season, it helps me stay healthy.¹"
— Lucy Charles-Barclay
IRONMAN WORLD CHAMPION 2023, 4× IRONMAN VICE CHAMPION
THE IN-VITRO STUDY RESULTS
In-vitro SHIME study
(Simulator of the Human Intestinal Microbial Ecosystem) A simulation of the human gastrointestinal tract, used to study the effects of AG1 on the gut in a controlled, highly reliable laboratory environment.
In an in vitro study, AG1 was shown to make nutrients more accessible compared to a multivitamin and mineral tablet.
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more minerals available for absorption vs. a multivitamin tablet*
WHY THIS MATTERS
* In an in-vitro study that compared AG1 powder to a multivitamin tablet using a simulated model of the digestive tract in a controlled, laboratory design, AG1 was shown to deliver better absorbable nutrients than the multivitamin tablet.
Sapp, P. et al. Appl Biosci. 2023.
Tested for those who test themselves
We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.
Driven by science, backed by research
Driven by science, backed by research
Certified safe for elite performance
Certified safe for elite performance
Tested for what matters
Tested for what matters
Ingredients your body recognises
Ingredients your body recognises
Great taste, naturally
Great taste, naturally
Our research team
Our research team
Our in-house team of clinicians and scientists bring diverse expertise across nutrition, metabolism, microbiome, and related fields. We also collaborate with independent experts, academic institutions, and clinical partners to advance research and expand our understanding with cutting-edge technology.
You've got questions? We've got the answers.
What is AG1?
AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.
Which ingredients are in AG1?
How do I know if AG1 is right for me?
What products does AG1 replace?
How does AG1 taste?
Everything you need, to go all-in!º