We talked parenting with Dr. Becky.

Our CEO Kat Cole has teamed up with clinical psychologist and parenting expert Dr. Becky Kennedy to explore the importance of building strong foundations to help you start every day moving down the right path.

Powerful Pairs

Kat and Dr. Becky discuss how combining two important concepts can form something more powerful than the sum of their parts. For AG1, it’s Nutrients and Gut Health. For Good Inside, it’s Boundaries and Validation.

Watch the full interview to learn more.

Check out Dr. Becky’s work

Known as the "millennial parent whisperer" by Time Magazine and number one New York Times bestseller for her book Good Inside.

The Good Inside App: An innovative parenting tool that offers age-based, personalized support in just 5 minutes a day

Good Inside Podcast: Weekly parenting podcast with Dr. Becky

What is AG1?

AG1 is a Foundational Nutrition supplement that supports whole body health. It’s your daily, drinkable scoop of vitamins, minerals, probiotics, and whole food sourced ingredients in one.*

Morning People

The secret to being a morning person? Finding out what works for you. Go behind the scenes with our community to see how starting the day with a routine you feel good about makes all the difference.

Alison Roman

Bobbi Brown

Timothy O'Donnell

50,000+ verified 5-star reviews for AG1 products

Health conscious Mom

Taking care of my body both physically and spiritually helps me to be a more mindful and present parent with my two little boys. AG1 helps fill in the inevitable gaps in my nutrition and boosts my mental stamina as well as my energy levels, naturally (without caffeine).

Emma P.

Feelin' Good!

Honestly! I am feeling so good and it's my favorite way to start my day!!! As a busy mom of 2, I know I'm getting the nutrition I need to keep going!

Samantha

Happy customer

I'm fairly new to AG1. I'm not an athlete but I'm a parent of 2 young kids. They require a lot of attention and I require a lot of energy to manage them. AG1 has given me the energy support I need to handle day to day tasks.

Justin R.

AG1 underwent a research-backed update in January of 2025. Reviews prior to that month reflect an earlier formulation.

FAQs

What products does AG1 replace?

AG1 Next Gen is a Daily Health Drink clinically shown to close common nutrient gaps and support gut health (1-4), replacing your daily multivitamin, probiotics, adaptogens, and more.

How do I know if AG1 is right for me?

When should I expect to see benefits?

What makes AG1 different from other nutritional products?

What measures do you take to ensure the quality of AG1?

What does AG1 taste like?

How do I take AG1?

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* These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.

Information on the AG1 site is provided for informational purposes only. It is not meant to substitute for medical advice from your physician or other medical professional. You should not use the information contained herein for diagnosing or treating a health problem or disease, or prescribing any medication. Carefully read all product documentation. If you have or suspect that you have a medical problem, promptly contact your regular health care provider.

** Offer valid for first time subscribers only.

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  1. In a triple-blind, randomized, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
  2. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome shifts in 20 active adults ages 19-37.
  3. In a double-blind, randomized, placebo-controlled 2-week crossover clinical trial assessing nutrient gaps and microbiome assessments of 40 healthy adults with occasional GI distress ages 26-59 over the course of 4 weeks.
  4. In a double-blind, randomized, placebo-controlled crossover clinical trial assessing nutrient gaps and bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
  5. In a third-party, single-arm, closed label interventional study of 104 healthy adults ages 25-9 assessing self-perceived efficacy of AG1 Next Gen over 3 months.