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  4. AG1 Announces Multi-Year Partnership with Irish Rugby

AG1 Announces Multi-Year Partnership with Irish Rugby

AG1 named Official Daily Nutrition Supplement Partner to Irish Rugby Men’s and Women’s teams as part of new multi-year deal

2 MIN READ — 01/29/2026

DUBLIN, IRELAND 28th January — Irish Rugby and AG1, a leading global nutrition company, today announced a new partnership as Official Daily Nutrition Supplement Partner.

AG1 will provide support across the Irish Rugby ecosystem, from the grassroots game to the Ireland Men’s and Women’s teams, starting with the Guinness Men’s Six Nations. AG1 will benefit from match-day branding at all Irish Rugby home fixtures. Additionally, AG1 will support fans’ nutrition with exclusive offers and samples at the stadium from 14th February 2026 onwards during Ireland’s home matches.

The partnership will be the first of its kind for AG1 in Ireland. For over 15 years, AG1 has established itself as a trusted provider of comprehensive, science-backed nutrition, aiding athletes in maximising their potential. With a mission to empower people to take ownership of their health through a focus on nutrition, AG1 is committed to helping people build strong daily habits to support long-term wellbeing.

AG1’s research-backed formulation of over 70 ingredients includes vitamins and minerals, whole food-sourced nutrients, antioxidants, high-quality mushrooms, gut-friendly bacteria, and more. AG1 is certified by the Cologne List®, one of the most rigorous independent quality and safety certification programs in the supplement industry, and a standard sought by many professional athletes, coaches and trainers.

Brian Kearney, Vice President of Growth, Europe at AG1, comments: "As AG1 continues to grow across Europe and deepen our presence in Ireland, it’s especially meaningful for us to support the iconic Irish Rugby teams and the grassroots game. At AG1, we believe long-term health and performance are built through consistent daily habits. The dedication and resilience shown across Irish Rugby reflect the values we stand for, and we’re proud to support the teams as the Official Daily Nutrition Supplement Partner for the 2026 season."

Billy Murphy, Chairperson of the IRFU Commercial & Marketing Committee, comments: “We are delighted to welcome AG1 as our Official Daily Nutrition Supplement Partner. In rugby, our players are constantly pushing their body to the limits. Partnering with AG1 gives players, coaches and fans access to research-backed nutritional support and helps empower people to take ownership of their health.”

Head to the AG1 website (http://drinkag1.com/en-eu/campaign/irfu) to explore the exclusive offer to celebrate the announcement.

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About AG1

AG1 (formerly Athletic Greens) is a global nutrition company with a mission to empower people to take ownership of their health. The company’s flagship product, AG1, is a research-backed daily health supplement that combines a high-quality multivitamin, gut-friendly bacteria, and more into a single, powerful scoop. AG1 is certified by the Cologne List®, a rigorous independent quality and safety certification program that ensures the safety of AG1’s formulation through independent testing and a standard sought by many professional athletes, coaches and trainers.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

**Offer valid for new customers only upon signing up for a prepaid 3-month AG1 subscription. Regular price £199. Welcome Kit and gifts provided once. Subscription automatically renews unless cancelled beforehand.

↡ Ongoing survey of 3,000+ AG1 customers after 12+ days of use, 2024.

§ In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a similar version of AG1's continually evolving formulation. The study results are transferable because of comparable ingredients and amounts.

○ Ongoing survey of customers from 12 European countries who have been taking AG1 for an average of 9 days.

⬥ AG1 single subscriptions price and dose-matched average aggregated prices in 9 individual nutritional supplement categories with comparable ingredients. The prices of the individual supplements are the average prices of three individual products available online for each compared category, each with comparable ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The 9 compared categories are vitamin B12, folate (Methylfolate), vitamin C, vitamin E, bacterial cultures, zinc, coenzyme Q10, greens powder and fibre.

Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

◊ Key health benefits:

(1) Immune system: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. 200 mg Vitamin C taken daily in addition to the recommended daily dose (80 mg) contributes to the normal function of the immune system during and after intensive physical activity.

(2) Energy levels: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

(3) Digestion: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

(4) Focus; Mental performance; Psychological function; Nervous system: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

‡ Additional health benefits:

(5) Muscles: With calcium and magnesium, AG1 contributes to normal muscle function.

(6) Cell Protection: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

(7) Skin, hair & nails: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

(8) Hormonal system: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

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