What’s So Super About Superfoods?

What are superfoods, and what’s so “super” about them? AG1’s experts share research-backed insights to show you what these powerful foods can really do for your well-being.

14 MIN READ — Last updated: 2025-09-03 — 01/28/2025

The term “superfood” has become a buzzword in recent years, appearing everywhere from social media trends to supermarket shelves. But what does it really mean?

While superfood isn’t a scientific classification, it’s generally used to describe foods that are naturally rich in nutrients such as vitamins, minerals, fibre, or beneficial plant compounds. Think blueberries, spinach, and eggs – everyday staples that pack a nutritional punch.

That said, the idea of superfoods being a “miracle food” is often debated, and rightly so. Nutrition experts point out that no single food can transform health on its own – what matters is how these nutrient-dense foods fit into a balanced, varied diet and lifestyle.

In this article, we’ll break down what superfoods are, look at some of the most popular examples, and highlight a few underrated ones worth adding to your plate. We’ll also touch on how some people choose to help meet their nutritional needs with superfood supplements like AG1, a low-fat source of essential vitamins, minerals, and gut-friendly bacteria.

At a Glance

  • 01.

    Superfoods are nutrient-rich foods that contain high levels of vitamins, minerals, antioxidants, and other important nutrients. These foods support a balanced diet and promote overall wellbeing.

  • 02.

    Superfoods strengthen the immune system, protect the body from free radicals and inflammation, and encourage healthy digestion. Fibre-rich superfoods like chia seeds help stabilise blood sugar levels and provide valuable energy for the day.

  • 03.

    Many local foods, such as millet, oats, carrots, and walnuts, contain just as many nutrients as exotic superfoods and can support a healthy diet, often with a smaller environmental footprint.

Superfood Definition: What’s Behind It?

The term “superfood” has been in use for decades, but it isn’t a scientific classification. Instead, it’s a popular way of describing foods that are naturally rich in nutrients such as vitamins, minerals, fibre, or plant compounds. Think leafy greens, berries, or nuts – everyday foods that provide a high level of nutrition compared to their calorie content.

While the word has been popularised by marketing, the principle behind it is simple: superfoods are foods that can play a valuable role in supporting a balanced, varied diet. They’re not miracle cures but can be practical, nutrient-dense additions to everyday meals.

Superfoods can be grouped into different categories, including:

  • Superfood vegetables such as spinach, kale, and beetroot
    Green superfoods and superfood greens like spirulina, chlorella, and unprocessed wheatgrass
  • Fruits such as blueberries, avocados, and citrus fruits
  • Protein-rich options like eggs, nuts, and seeds
  • Fermented foods, including sauerkraut, plain yoghurt, and kefir

Some people also use superfood supplements as a convenient way to access a broad spectrum of nutrients. For example, AG1 contains essential vitamins, minerals, botanicals, and bacterial cultures, and every batch is tested for quality and purity. This makes it a practical way to complement a balanced diet, though it should always be seen as part of a healthy lifestyle rather than a substitute for one.

What Superfoods Aren't

While superfoods can be an amazing addition to a varied diet, it’s important to be clear about what they aren’t:

  • They are not miracle cures or treatments for health conditions
  • They are not a substitute for a balanced diet or lifestyle
  • They are not a guaranteed way of preventing illnesses
  • They don’t always need to be exotic! Sometimes, local or regional alternatives can have as much of an impact, and are far more accessible in UK supermarkets

Instead, it’s best to think of superfoods as helpful building blocks. They provide concentrated nutrients that can support overall well-being when combined with other healthy habits.

Superfoods List

Because the term isn’t formally defined, “superfoods” often come with a degree of hype. We asked one of our resident nutrition experts, Olivia Pelaez, MS, IFNCP, to clear up some of the most common myths.

Myth 1: Superfoods are exotic and expensive
This isn’t the case. While açai berries and spirulina get plenty of attention, everyday foods like oats, carrots, lentils, and cabbage also count as nutrient-dense superfoods.

Myth 2: Superfoods can fix your health
While this would be great, no superfoods work medical miracles, and no single food works in isolation, either. The real benefit comes from including a variety of nutrient-rich foods as part of a balanced diet and maintaining a healthy lifestyle over time.

Myth 3: Superfoods are just a trend without scientific backing
While it’s true that “superfood” is a marketing term, not a scientific one, many foods given this label (blueberries, spinach, chia seeds, unprocessed wheatgrass, quinoa, etc.) are widely researched for their nutritional value. Read about the ingredients that go into every batch of AG1 to learn more about their benefits.

The Benefits of Superfoods

So, we know what superfoods are and what they’re not, but what are the actual benefits of incorporating them into your diet?

Foods labelled as “super” are often celebrated for their nutrient density, which means they deliver a high amount of vitamins, minerals, fibre, and gut-friendly bacteria compared to their calorie content. When added to a balanced diet, they can help support normal bodily functions and make it easier for you to meet daily nutritional needs.

Some of the most widely recognised benefits include:

  • Energy and metabolism – Foods like whole grains, nuts, and seeds are rich in complex carbohydrates, healthy fats, and omega-3s, which provide steady energy throughout the day. These slow-release carbs can contribute to a reduction in fatigue by minimising spikes and dips in your blood sugar levels.
  • Immune system support – Superfoods containing vitamin C (such as citrus fruits, peppers, and berries) and vitamin D (like eggs and fortified foods) contribute to the normal functioning of the immune system, which can help protect your body against illnesses.
  • Digestive health – Fibre-rich foods like wholegrain oats, legumes (lentils, beans, and other pulses), and chia seeds support normal gut function by introducing important prebiotics into your digestive system. What’s more, studies on the role of gut microbiota in mental disorders like anxiety and depression show that the two are closely related, so eating fibre-packed superfoods can help you feel better physically and mentally.
  • Antioxidant properties – Superfoods such as blueberries, beetroot, carrots, and spinach all contain high levels of antioxidants – the molecules that help prevent or slow cell damage. Including sources of compounds like vitamins A, C, and E, Beta-carotene, and Selenium in your diet can act as a natural defence against oxidative stress, which is linked to various health problems like cancer, heart disease, and neurodegenerative diseases.

It doesn’t matter what form you consume these superfoods in, either! Raw and cooked superfoods (including superfood supplements like greens powders) all offer these benefits.

What About The Benefits Of Super Greens?

Leafy greens and concentrated “green” powders are often singled out as some of the most powerful superfoods. Vegetables such as spinach, kale, and broccoli contain essential vitamins and minerals, while spirulina and chlorella (two of the most popular algae supplements on the market) are valued for their impressive nutrient varieties.

Adding more greens to a balanced diet can:

  • Provide fibre that supports digestion
  • Supply vitamins and minerals that help regulate your metabolism
  • Offer plant compounds that support normal immune function
Did you know that AG1 has been clinically shown to enrich the gut microbiome, with more than a 10x average increase in friendly gut bacteria after 2 weeks? Studies also show that taking AG1 daily increases vitamin C levels, which defend the body against oxidative stress and support normal immune function.

Superfoods for Specific Goals: What to Eat, When

Not all superfoods serve the same purpose. Depending on your lifestyle and health priorities, some may be more useful than others. While the idea of a “superfood” is broad, choosing the right foods for your goals, whether that’s managing your weight, supporting digestion, or just focusing on a balanced diet, can make it easier to work into everyday meals.

  • Superfoods for weight loss – Foods high in fibre and protein, like legumes, quinoa, and leafy greens, can help keep you fuller for longer when part of a balanced diet high in lean protein. Eggs, which are a high-protein superfood, can also help with weight loss by prolonging feelings of satiety.
  • Superfoods for energy – Nutrient-dense foods such as oats, bananas, nuts, and seeds provide slow-release carbohydrates, B vitamins, and healthy fats that support energy-yielding metabolism.
  • Superfoods for digestion – Fibre-rich foods such as oats, beans, and chia seeds support normal digestive function, while fermented foods like yoghurt and kefir provide beneficial bacterial cultures that contribute to a healthier gut microbiome.
  • Superfoods for immunity – Fruits and vegetables that are rich in vitamin C (citrus fruits, berries, peppers, and cruciferous vegetables) contribute to a normal immune function and can help protect against both viral and bacterial illnesses.

Remember, superfoods aren’t direct replacements for balanced diets, and adding superfoods to your diet in the form of supplements doesn’t mean you can afford to skip eating a wide variety of whole foods as part of your daily routine.

Superfoods List

Superfoods come in many forms, and each has different nutritional properties. With a wide range of staples like fruits, vegetables, legumes, and spices (plus some more exotic options, too), knowing what’s what can help you make the best choices when selecting nutrient-dense foods.

Here are some of the most popular superfoods:

  • Chia seeds – tiny seeds rich in fibre, protein, and omega-3 fatty acids.
  • Goji berries – antioxidant-rich berries often used in teas and snacks.
  • Moringa – a leafy plant valued for its high vitamin and mineral content.
  • Açai berries – deep purple berries known for their anthocyanin compounds.
  • Unprocessed wheatgrass – a concentrated source of vitamins, minerals, and chlorophyll.
  • Pomegranate – a fruit packed with vitamin C and fibre.
  • Quinoa – a gluten-free grain that provides complete plant protein.
  • Spirulina – a blue-green algae containing protein, B vitamins, and minerals.
  • Flax seeds – high in fibre and a plant-based source of omega-3 fatty acids.
  • Fermented and cultured products – yoghurt and kombucha provide beneficial bacterial cultures.
  • Hemp seeds – a plant-based source of complete protein and healthy fats.
  • Spelt – an ancient grain providing fibre, protein, and B vitamins.
  • Green spelt – harvested early, offering a nutty flavour and plenty of nutrients.
  • Millet – a gluten-free grain high in fibre and magnesium.

If sourcing some of these more exotic superfoods is difficult, don’t worry: there are lots more accessible superfoods with impressive nutrient contents. Here are some examples of local, more available superfoods worth knowing about:

  • Seafood and fish – excellent sources of protein and omega-3 fatty acids.
  • Sweet potatoes – fibre-rich and high in beta-carotene.
  • Citrus fruits – natural sources of vitamin C to support immune function.
  • Legumes and beans – nutrient-dense staples providing protein, fibre, and iron.
  • Kale, lamb’s lettuce, and spinach – leafy greens rich in vitamin K, folate, and fibre.
  • Nuts, seeds, and kernels – nutrient-dense snacks with healthy fats and minerals.
  • Avocados – creamy fruits packed with potassium, fibre, and healthy fats.
  • Fruits and berries – seasonal produce like blueberries and cranberries are rich in vitamin C and antioxidants.
  • Oats – a wholegrain that supports normal cholesterol levels thanks to beta-glucan.
  • Carrots – high in beta-carotene, which the body converts into vitamin A.
  • Parsnips – a root vegetable rich in fibre, folate, and vitamin C.
  • Walnuts – a plant-based source of omega-3 fatty acids and antioxidants.
  • Herbal teas – traditional infusions made with dandelion, chamomile, or rosehip, with plant compounds and vitamin C.
  • Onions – vegetables containing fibre and vitamin B6, folate, and potassium.
  • Garlic – a natural source of manganese and vitamin B6.
  • Eggs – a complete protein with essential vitamins and minerals.
  • Cabbage and sauerkraut – cruciferous vegetables, with sauerkraut also providing beneficial bacterial cultures.
  • Pumpkin seeds – nutrient-dense seeds rich in magnesium, zinc, and iron.
  • Beetroot – a root vegetable packed with folate, fibre, and plant pigments.

Underrated Superfoods Worth Trying

While foods like kale, chia seeds, and blueberries sometimes get the most attention, there are plenty of lesser-known superfoods that deserve a place in your kitchen. These are often affordable and accessible, but still packed with the nutrients that make them so super.

  • Lentils – a high-fibre, protein-rich legume that supports normal digestion and provides steady energy. Easy to add to soups, stews, and salads.
  • Sardines – one of the most affordable sources of omega-3 fatty acids, protein, and calcium if eaten with the bones. A nutritious choice straight from the tin, or served on sourdough bread for some extra prebiotic goodness.
  • Kefir – a fermented dairy product that provides beneficial bacterial cultures and is higher in protein than many yoghurts. It can be enjoyed on its own or blended into smoothies with berries and spinach to provide even more nutrients.
  • Liver – among the most nutrient-dense foods available, providing high levels of vitamin A, iron, and B vitamins. Best enjoyed occasionally and prepared with strong flavours like onion to balance its richness.
  • Buckwheat – a gluten-free seed used like a grain, rich in fibre, magnesium, and plant protein.

How to Add Superfoods to Your Diet

Superfoods don’t need to be complicated or expensive to be effective. The easiest way to benefit from them is by adding small amounts to meals you already enjoy. Here are a few simple ideas:

  • Start with a superfood breakfast – Add chia seeds to overnight oats, blend spinach into a morning smoothie, or top yoghurt with blueberries and flax seeds.
  • Boost your snacks – Swap crisps for a handful of nuts, or try wholegrain crackers with hummus made from fibre-rich chickpeas.
  • Upgrade your meals – Stir quinoa or lentils into salads, use sweet potato instead of white potato, or add avocado slices to sandwiches.
  • Experiment with fermentation – Incorporate sauerkraut, kefir, or kombucha for beneficial bacterial cultures that support normal digestion.
  • Aim for a variety of colours – Bright fruits and vegetables like beetroot, carrots, and citrus provide a wide mix of vitamins and plant compounds.

If you want an easy, no-fuss way to bring superfoods into your diet, superfood supplements can provide the daily nutrients you need. AG1 contains essential vitamins, minerals, botanicals, and bacterial cultures, and every batch is tested for quality and purity, making it a practical way to complement a balanced diet.

Your daily nutrient boost—recommended by experts

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Superfood Recipes: Ideas for Every Day

Stuck for ideas? Here are a few recipe suggestions to give you a taste of how delicious (and nutritious) a balanced diet can be.

Overnight Oats

Ingredients (serves 1):

  • 50g rolled oats
  • 20g chia seeds
  • 200ml milk (dairy or plant-based)
  • 1 tsp cocoa powder
  • 1 tsp honey or pure maple syrup

Toppings:

  • ½ banana, sliced
  • 20g cashew nuts
  • 1 tsp grated dark chocolate
  • 1 handful of blueberries

Method:

  1. Combine the oats, chia seeds, milk, cocoa powder, and honey in a jar or bowl.
  2. Stir well, cover, and refrigerate overnight.
  3. In the morning, top with the banana slices, cashew nuts, blueberries, and dark chocolate before serving.

Chia Bread with Salmon and Avocado

Ingredients (serves 1):

  • 1 slice chia seed bread
  • 2-3 slices smoked salmon
  • ½ avocado, sliced or mashed
  • 1 tsp horseradish paste
  • Juice of ½ lime
  • ½ garlic clove, crushed
  • Pinch of salt and pepper

Method:

  1. Spread the horseradish paste over the chia bread.
  2. Layer the smoked salmon and avocado slices on top.
  3. Mix the lime juice, garlic, salt, and pepper into a quick dressing and drizzle over.

Tip: For a vegetarian twist, swap the salmon for sliced boiled eggs or roasted chickpeas – both pair perfectly with avocado on chia bread.

Spinach and Pomegranate Salad

Ingredients (serves 2):

  • 2 large handfuls of fresh spinach leaves (washed)
  • 1 small red onion, finely chopped
  • 40g almonds, roughly chopped
  • 2 tbsp pomegranate seeds

For the dressing:

  • 3 tbsp natural yoghurt or kefir
  • 1 tbsp olive oil
  • Juice of ½ lemon
  • ½ garlic clove, crushed
  • Pinch of salt and pepper

Method:

  1. Place the spinach, onion, and almonds in a bowl.
  2. Mix the dressing ingredients in a small jar or bowl until smooth.
  3. Toss the salad with the dressing, then sprinkle over pomegranate seeds to serve.

Kefir Berry Smoothie

Ingredients (serves 1):

  • 200ml kefir (plain, unsweetened)
  • 80g mixed berries (fresh or frozen)
  • 1 tbsp flax seeds
  • ½ banana
  • 1 tsp honey (optional)

Method:

  1. Place the kefir, berries, banana, and flax seeds into a blender.
  2. Blend until smooth.
  3. Taste and add honey if you prefer extra sweetness.

Tip: You can turn this berry smoothie into a tropical version by swapping the berries for pineapple, mango, and spinach chunks (fresh or frozen).

Roasted Beetroot and Lentil Salad

Ingredients (serves 2):

  • 2 medium beetroots, peeled and cubed
  • 1 tbsp olive oil
  • 100g cooked green or puy lentils
  • 50g rocket or mixed salad leaves
  • 30g walnuts, chopped
  • 50g feta cheese (optional)

For the dressing:

  • 2 tbsp olive oil
  • 1 tbsp balsamic vinegar
  • 1 tsp Dijon mustard
  • Pinch of salt and pepper

Method:

  1. Preheat the oven to 200°C. Toss the beetroot cubes with olive oil and roast for 25–30 minutes until tender.
  2. Mix the roasted beetroot with lentils, salad leaves, and walnuts.
  3. Whisk the dressing ingredients together, then drizzle over the salad.
  4. Crumble the feta cheese on top if desired.

Tip: If you’re trying to lose weight, you could pair this salad with some lean protein like skinless chicken breast to help keep you fuller for longer.

Things to Watch Out For

While superfoods can be a valuable addition to your diet, remember that they’re not miracle cures. Like any food, they can have limitations if consumed in excess.

  • Toxic superfoods in excess – Some nutrient-rich foods can be problematic in very high amounts. For example, too much spinach may contribute to high oxalate intake, and excessive liver can deliver more vitamin A than the body needs. Moderation and variety are key.
  • Interactions with medication – Certain foods, such as grapefruit, can interfere with how medications are processed. It’s always best to follow professional medical guidance if you’re unsure.
  • Supplements vs. whole foods – While supplements can be a practical way to support nutrient intake, they should complement, not replace, a balanced, varied diet

Remember: balance is key. Superfoods are most effective when enjoyed alongside a wide range of everyday fruits, vegetables, proteins, and wholegrains.

Making Superfoods Work for You

Superfoods are best thought of as nutrient-dense foods that can enrich an already balanced diet. Whether you’re adding everyday things like oats, lentils, carrots, and spinach to your diet, or going more exotic with spirulina and açai berries, what matters is variety. Each superfood offers its own mix of vitamins, minerals, fibre, and plant compounds, but no single food can provide everything your body needs to stay healthy.

One of the most convenient ways to incorporate superfoods and all their health benefits into your routine is by taking a supplement. AG1 provides a science-backed daily foundation of essential nutrients, including vitamins, minerals, good bacteria, plant compounds, and fibre. Plus, every ingredient is sourced for optimal absorption and nutrient density, and combined for maximum potency.

If you’d like to learn more about what makes AG1 unique, explore:

Article Sources

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

◊ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake).

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.

Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.