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Better Mornings, No Matter Hugh You Are.
Since 2021, AG1 has been the morning ritual that keeps Hugh Jackman at the top of his game.

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50,000+ Verified 5-star reviews*

Stay One Scoop Ahead
AG1 is your daily drink with vitamins, minerals, and botanicals – for immune system, energy, and digestion.¹ ² ⁷

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Fuel your day with a routine that works
AG1 is designed to support daily nutrition and help you feel your best. Each scoop combines 70+ high-quality ingredients – vitamins, minerals, botanicals and bacterial cultures – selected for potency, absorption, and nutrient synergy.
Sustained energy
B vitamins support energy and focus without the caffeine crash.²
Immune defence
Vitamin C from citrus fruits and minerals like zinc support your immune function.¹
Regular digestion
Calcium supports digestive enzymes, biotin helps maintain the gut lining.⁷
Stress management
B vitamins support stress management, resilience and the nervous system.⁴
Athletic performance
Calcium and magnesium support muscle function and recovery.³ ⁸
Skin, hair & nails
Antioxidants support hair, nails and skin, including the production of collagen.⁵

50,000+ verified 5-star reviews for AG1 products

Why rugby players trust AG1
ELLIOT DALY
"AG1 has been a game changer for me in terms of energy and focus. Having a young family to take care of as well as keeping up with the demands of being an elite Rugby player means taking care of my foundational health has never been more important. Taking AG1 daily is simple and effective and keeps me at my best"
FULL BACK, ENGLAND
FIN SMITH
"I've really noticed the benefits of AG1 on my immune system and the benefits it brings in staying fit and healthy in the demanding world of professional Rugby. It's super convenient to take daily and with AG1 being clinically backed and Informed Sport certified I completely trust in the quality of the product"
FLY HALF, ENGLAND
ZOE HARRISON
"I've been taking AG1 for a long time - the holistic approach to maintaining the right nutrient levels along with the gut health benefits through consistent use allows me to push myself that little bit more each day. Taking AG1 means I know I can rely on my foundational health when I'm dealing with the demands of playing top level professional Rugby."
FLY HALF, RED ROSES
SARAH BERN
"My energy, focus and recovery is hugely important as the rugby schedule is physically and mentally demanding. AG1 really helps to support my energy levels and gives me the focus I need to perform at the highest level. One scoop daily makes it really easy to fit into my schedule".
PROP, RED ROSES

15 years of research in every scoop

AG1 is clinically shown to enrich the gut microbiome by 10x on average.ᵃ⁻ᶜ

We tested whether the bacterial cultures in AG1 could survive the gastrointestinal tract – only then can they become part of the microbiome. The result: they reach the gut alive and contribute to microbial diversity.

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AG1 helps improve key nutrient levels within 3 months.ᵃ

In a clinical trial, we examined whether the nutrients in AG1 are not just absorbed but also effectively utilised. The result: AG1 made a measurable difference compared to diet alone.

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Key nutrients in AG1 were shown to be quickly and easily absorbed into the body.ᵈ

Nutrients only work if your body can take them up. Our clinical research confirms: AG1 delivers essential nutrients in a form the body absorbs and uses effectively.

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We invest in clinical trials because it’s the only way to show that AG1 truly works. In the supplement industry, this level of research is rare – for us, it’s the standard.

AG1 has been studied in four gold-standard clinical trials: randomised, placebo-controlled, and double-blinded.ᵃ⁻ᵈ

See all studies →

Get started with AG1 today

Get started with AG1 today

AG1 Pouch (30 Servings)
2,60 £/serving
£79†
FIRST PURCHASE INCLUDES:
Welcome Kit
AG1 shaker, scoop, and stainless steel canister
Free
AG1 Travel Packs (5 count)
5 single-serve packs for on the go
Free
Vitamin D3+K2
1 bottle – separately dosed, in oil for effective absorption
Free
10% off your first 3 months**
for the next 90 days until summer
-10%
You Pay
£71.10 per month**
Update or cancel anytime
30 days money-back guarantee
Free Shipping

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

Hear from our community how AG1 has impacted their everyday.

Built on research, lived by real people

Florian

AG1 MEMBER SINCE 2024

“I’ve been drinking AG1 since 2024 and already noticed more focus⁴ in the first days – I even swapped my morning espresso for it. For me, AG1 gives a sense of security: I know my body and immune system¹ are supported, and when I get on the bike, I can switch off completely.”

Patrizia

AG1 MEMBER SINCE 2024

“My daily ritual is swimming 1,000 metres – I’ve completely reshaped my nutrition for it, and AG1 is a big part of that. Since then, I feel fit,¹ energised,² and I know my body is consistently supported.”

Sanja

AG1 MEMBER SINCE 2022

“As an endurance athlete, I put great value on quality, safety, and smart nutrition. With AG1 I’ve found my daily foundation – my personal nutrient insurance for immunity,¹ energy,² and digestion,⁷ especially during intense training phases.”

Witold

SURVEY FEEDBACK↡

"Seems promising, but it's been only a few days since I am taking it." 2

Harry

SURVEY FEEDBACK↡

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." 2,4

Annapurna

SURVEY FEEDBACK↡

"I see a change in my energy, my mood, focus, amount of food needed." 2,4,8,7

Mina

SURVEY FEEDBACK↡

"I feel good and feel that I’m starting my day with a better and healthier habit." 1,2

Robert

SURVEY FEEDBACK↡

"Good in bowel movements, energetic." 7,2

Liane

SURVEY FEEDBACK↡

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." 2,8,7

Stefanie

SURVEY FEEDBACK↡

"I no longer have a constant feeling of being bloated, it's completely gone." 7

Rike

SURVEY FEEDBACK↡

"My skin has fewer impurities." 5

Morning People

The secret to being a morning person? Finding out what works for you. Go behind the scenes with these Amazing Humans to see how starting the day with a routine you feel good about makes all the difference.

Alison Roman

Bobbi Brown

Timothy O'Donnell

You've got questions? We've got the answers.

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about what is AG1.

AG1 is made with 70+ carefully selected ingredients – including vitamins, minerals, plant compounds and whole-food sourced ingredients, as well as bacterial cultures – all chosen for their quality, bioavailability, and role in supporting daily health. You can explore here the full list of ingredients.

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy,2 focus,4 immunity,1 or digestion,7 AG1 helps you take care of the essentials – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit. Find out more about what is AG1.

AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more about AG1’s benefits.

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© 2026 AG1

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

**Limited offer for first-time subscribers only. Savings consist of a one-time Welcome Kit worth £68 and a 10% discount on the regular subscription price (£79) for the first three months. After that, the subscription costs £79 per month.

↡ Survey of 2,618 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients.

◊ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake).

⬥AG1 monthly price for single subscription (£79) calculated down to 30 daily portions. The comparison prices are the average prices per daily portion of three individual products (where available) available online in September 2025 (sample selection) for each compared category, each with identical ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The amounts for the B complex may vary slightly. For the greens powders and the mushroom complex, the prices were compared per daily dose, quantities and ingredients vary and are not 100% identical.

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.

Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.

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© 2026 AG1