AG1. Your Daily Nutrient Boost!

One scoop contains a science-driven formulation with comprehensive nutrients that work together to deliver foundational nutrition to support key functions of your body.

Free with Subscription: Get 10 free Travel Packs for race weeks and training camps**

30 days money-back guarantee

Free Shipping**
Monthly delivery

A science-driven
nutritional supplement

Contains gut-friendly
bacteria and fibre

Backed by research
Certified by Cologne List®

Over 70 ingredients
Vegan, Gluten-Free & Dairy-Free

Recommended by top
health experts & performers

Better Finishes Start Here

Mental performance

AG1 delivers targeted nutrients that help reduce tiredness and fatigue, while supporting cognitive function and focus.⁴ Ideal for long training days, intense blocks, or when you need to stay sharp.

Immune support

Your daily dose of immune-supporting vitamins and minerals – including vitamin C from citrus and acerola.¹ Especially valuable during heavy training periods, travel, or recovery phases.

Sustained energy

AG1 supports your energy metabolism from day one – without the caffeine crash.² Its essential micronutrients help your body convert carbs, fats, and protein into usable energy.

Stress management

AG1 includes key micronutrients that support your body’s response to physical and mental stress.⁴ Helping you feel calm and in control – even during peak performance phases.

TESTIMONIALS

Trusted by the world’s best athletes

Lucy Charles-Barclay

IRONMAN World Champion 2023, 4x 2nd at IRONMAN World Championship, IRONMAN 70.3 World Champion 2021

"AG1 has been a game-changer for me in areas like supporting my immune system, energy levels, and mental performance. I find AG1 to be equally beneficial during my training and in the off-season to keep me healthy."

Gustav Iden

IRONMAN World Champion 2022, 2x IRONMAN 70.3 World Champion

"With AG1, I have found a daily solution for my body that I can take with me anywhere in the world and this has supported me in taking greater ownership of my own health.^1,2,3"

Laura Philipp

3rd at IRONMAN World Championship 2023, IRONMAN European, Champion 2021 & 2022, IRONMAN World Record (8:18:20)

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. AG1 helps me fuel my body with the right 'building blocks' (nutrients) every day – to support my recovery⁴ and help me perform at my best."

Sam Laidlow

IRONMAN World Champion 2023, 2nd at IRONMAN World Championship 2022

"AG1 is unique and more importantly easy to use. Health is the most underrated pillar of performance and AG1 gives me the piece of mind covering a big part of my daily nutritional needs in one simple scoop."

Daniel Baekkegard

70.3 European Champion 2022, 3rd at IRONMAN 70.3 World Championship 2021

"My body is under constant stress due to the high volume of intense training as well as the non-stop travel. I am a big fan of AG1's simple daily foundational nutrition that helps me support my immune health.¹"

Kat Matthews

2nd at IRONMAN World Championship 2021, 2nd at IRONMAN 70.3 World Championship 2023

"I've been able to easily integrate AG1 into my morning routine and have been impressed with the focus it gives me going into the day and I am excited to support so many different areas of health and wellbeing with just one simple product.^1,2,4"

Braden Currie

3x IRONMAN Asia Pacific Champion 2023, 3x top 10 results at the IRONMAN World Championships

"I have been using AG1 for months as part of my morning routine to give me an extra boost before the intensity of my training day begins. This daily habit has supported me both physically and mentally, and I am incredibly proud to represent AG1 which was founded by a Kiwi and originated here in New Zealand."

Timothy O'Donnell

2nd at IRONMAN World Championship 2019, 6x top 10 results at the IRONMAN World Championships

"AG1 is my foundational nutrition, helping me support my immune system and energize my body so I can keep up with both my training and my kids.^1,2This one simple habit has been a game changer!"

Get started with your AG1 Welcome Kit**

AG1 Pouch

30 day supply per pouch, free shipping every 30 days

£79

FIRST TIME PURCHASE INCLUDES:

Welcome Kit

AG1 Shaker, Scoop, and Canister

Free

~~£28~~

AG1 Travel Packs (10 count)

10 individual servings

Free

~~£30~~

Total

£79

~~£137~~

Update or cancel anytime

30 days money-back guarantee

What’s inside? The AG1 formula

Vitamins & minerals

Support energy metabolism² and cellular renewal⁴

Probiotics, fibre & enzymes

Gut-friendly bacteria, essential fibre, and digestive enzymes

Antioxidants⁴

Help protect against oxidative stress³ and support healthy ageing^³,⁴,⁵

Functional mushrooms

Reishi and shiitake mushrooms – a natural source of fibre, vitamins, and minerals

Plant compounds

Screened for hundreds of harmful and banned substances

15 years of research and 4 clinical trials

In an industry where few put their supplements through scientific research, we invest millions in the gold standard – randomised, placebo-controlled, double- or triple-blind clinical trials.

Learn More

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

AG1 is made to be part of your daily ritual – and that includes taste. AG1 goes through third-party sensory testing to ensure taste and mouthfeel are exactly as expected. Our flavour comes from real food sources, never artificial additives, and is compatible with every lifestyle.

AG1 is:
– Vegan
– Gluten-free
– Free from added sugar
– Free from preservatives, artificial flavours or sweeteners
– Compatible with a variety of dietary lifestyles

Learn more about AG1 from our Experts

Morning People: Timothy O'Donnell

The Five Foundational Health Behaviors with Dr. Andrew Huberman

Morning People: Alison Roman

Morning People: Bobbi Brown

You've got questions? We've got the answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

How do I know if AG1 is right for me?

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy,² focus,⁴ immunity,¹ or digestion,⁷ AG1 helps you take care of the essentials – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.