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Shop AG1

  • AG1Best Seller

    Our daily core supplement blend.

  • AG1 Travel Packs

    Our core supplement blend in convenient single servings.

Serving Size: One Scoop (12g)

Servings Per Container: 30

Nutrition Facts

Serving Size: 1 Scoop (12 g = 1 Heaped Tablespoon) 
Per 100 g Serving (12 g) / % NRV
Energy Value1344 kJ / 162 kJ321 kcal / 39 kcal
Fat8.3 g 1.0 g
of which saturates2.5 g0.3 g
Carbohydrate33 g 4.0 g
of which sugars6.7 g0.8 g
Protein21 g2.4 g
Salt1.2 g0.14 g
VITAMINS AND MINERALSServing (12 g)% NRV
Vitamin A (from beta-carotene, alfalfa leaf powder, papaya fruit powder, carrot root powder, chlorella powder, rosemary leaf extract)250 µg RE31%
Vitamin C (from L-ascorbic acid, citrus flavonoids, barley leaf powder, wheatgrass powder, hawthorn berry extract, lycium berry fruit extract, acerola fruit extract, pineapple fruit powder, bilberry fruit extract, rose hip fruit extract)420 mg525%
Vitamin E32 mg α-TE267%
Thiamin (Vitamin B1)3,0 mg273%
Riboflavin (Vitamin B2)2,0mg143%
Niacin (Vitamin B3)16 mg NE100%
Pantothenic acid (Vitamin B5)5.0 mg83%
Vitamin B6 (pyridoxal 5'-phosphate)5,0 mg357%
Folic acid (as calcium-L-methylfolate)400 µg200%
Vitamin B12 (as methylcobalamin)200 µg8000%
Biotin330 µg660%
Calcium (from calcium salts of citric acid, calcium salts of orthophosphoric acid, calcium D-pantothenate, spirulina powder, fucoidan extract from seaweed Fucus vesiculosus, ashwagandha root extract, eleuthero root extract, dandelion extract, milk thistle seed extract, reishi mushroom powder, spinach leaf powder, shiitake mushroom powder, bromelain) 120 mg15%
Phosphorus (from lecithin (soy), potassium salts of orthophosphoric acid, grape seed extract, broccoli powder, calcium salts of orthophosphoric acid, beet root powder) 125 mg18%
Selenium 22 µg40%
Copper0,4 mg40%
Manganese 0.9 mg45%
Chromium 25 µg63%
Molybdenum45 µg 90%
Zinc 14 mg140%
Silicon15,7 mg-

Additional Nutritional Details

Fibre
Alpha lipoic acid
Coenzyme Q10 (as Ubiquinone)
Choline
Inositol
Rutin
Bifidobacterium bifidum (at the time of manufacture)
Lactobacillus acidophilus (at the time of manufacture)
INGREDIENTS
**Nutrient reference values according to (EU) Regulation No 1169/2011

Introducing the next generation of AG1

History of Improvement

A history of staying in step with science

At AG1, we are committed to continuously improving our formula to reflect the latest advancements in nutritional science. Now, we’re excited to introduce the latest upgrade – designed to make your daily routine even better.

Why the upgrade? As science advances, so do we. The latest research continues to highlight the crucial role of the gut microbiome. This upgrade of AG1 now includes an enhanced mix of well-studied bacterial strains – without changing your routine or our price.

01 - BACTERIAL CULTURES

5 new strains of clinically studied bacteria

At AG1, we’re fascinated by the latest research on the microbiome and its diversity. As studies continue to uncover more about the presence of different bacterial strains, we stay curious and committed to evolving our formula.

That’s why we’ve upgraded AG1 to include five new clinically studied strains of bacteria – reflecting the latest advancements in microbiome science.

02 — Side by side

Same foundation, now stronger

Current Formula

70+

Ingredients

2 bacterial strains

12g per serving

360g pouch

Essences of pineapple and vanilla bean

Cologne List® certified

Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavors
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

Upgrade

70+

Ingredients

upgraded probiotic strains
added vitamin sources
added mineral sources

5 bacterial strains

13g per serving

390g pouch

Essences of pineapple and vanilla bean

Cologne List® and Informed Choice certified

Halal friendly
Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavors
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

03 — A New Scoop

Serving size is everything

A formula upgrade also means your scoop got an upgrade. This move from 12g to 13g ensures you're getting the right amount of nutrients with each serving. The size AG1 pouch has been increased accordingly, at an no extra cost to you.

Old Scoop (2021) 12g

New Scoop (2025) 13g

04 — Taste
We’ve got taste down to a science. 

AG1's upgraded formula still delivers the same subtly sweet taste. Our ingredient selection uses rigorous science-based sensory testing to ensure we remain true to the flavour you know and love.

AG1’s natural flavours are derived from plants and do not include:
— Artificial sweeteners
— Added sugar
— Erythritol
— MSG

05 — Tested for those who test themselves


We’re committed to delivering the highest quality, rigorously tested nutrient boost. That’s why AG1 is now certified by Informed Choice, an internationally recognised quality assurance program that tests for banned substances and contaminants.

This certification means AG1 has been independently tested for over 250 banned substances, giving athletes, professionals and everyday users extra confidence in its safety and quality.

AG1 is and will remain certified by the Cologne List® – one of the leading independent testing programs for supplements globally. This long-standing partnership reflects our commitment to product safety, quality, and transparency. With the addition of Informed Choice certification, we’re taking that commitment even further, ensuring AG1 meets the highest standards trusted by elite athletes and everyday users alike.

FAQs

It’s our belief that a product designed to support nutrition should evolve alongside the research. Since 2010, we have continuously upgraded the AG1 formula, guided by the latest research on ingredients and nutrition, to provide customers with better efficacy, higher quality, and consistent taste. Based on a growing body of research on the role of friendly bacteria in the gut microbiome, AG1 now includes five new gut-friendly bacteria that have been clinically studied: Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, and Lactobacillus plantarum LP-115. We also increased the amount of magnesium, offering even more comprehensive daily support.

Our upgraded formula maintains the same great taste and smooth texture. We conducted extensive sensory testing to ensure that the experience remains just as enjoyable.

Some people may experience mild digestive changes at first. That’s normal and a sign the friendly bacteria is doing its job. If you prefer to ease in, start with half a scoop for the first few days, then move up to a full scoop.

We’ve increased our commitment to quality by adding new clinically studied strains of bacteria and additional magnesium, while continuing to meet the highest standards for ingredient sourcing, safety, and purity. Despite these improvements, the price has not changed.

The new scoop is slightly larger than the original one (13 g rather than 12 g) to accommodate the added ingredients in the new formula. We’ve adjusted the pouch size accordingly, at no extra cost for you. Your experience should feel the same.

If your scoop is missing or damaged, reach out to our Customer Happiness team and we’ll be happy to send you a replacement. In the meantime, one heaped tablespoon is approximately equivalent to one scoop (13g).

The new scoop is slightly larger than the original one (13g rather than 12g) to accommodate the added ingredients in the new formula and give you the precise serving size needed each day. In other words, we recommend using your new scoop as soon as you receive it in your order.

No, we increased the pouch size to make sure the number of servings in your pouch remains the same. The scoop was adjusted to reflect the slight increase in serving size, so you’ll still get the same number of daily servings per pouch.

Yes, the old scoop is recyclable where facilities exist. Please check your local recycling guidelines for proper disposal. Or, feel free to reuse it—some customers repurpose it for other powders or kitchen needs.