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Shop AG1

  • AG1 PouchBest Seller

    Our flagship, clinically-backed formula.

  • AG1 Travel Packs

    Foundational Nutrition in convenient travel packs.

Serving Size: One Scoop (12g)

Servings Per Container: 30

Nutrition Facts

Serving Size: 1 Scoop (12 g = 1 Heaped Tablespoon) 
Per 100 g Serving (12 g) / % NRV
Energy Value1344 kJ / 162 kJ321 kcal / 39 kcal
Fat8.3 g 1.0 g
of which saturates2.5 g0.3 g
Carbohydrate33 g 4.0 g
of which sugars6.7 g0.8 g
Protein21 g2.4 g
Salt1.2 g0.14 g
VITAMINS AND MINERALSServing (12 g)% NRV
Vitamin A (from beta-carotene, alfalfa leaf powder, papaya fruit powder, carrot root powder, chlorella powder, rosemary leaf extract)250 µg RE31%
Vitamin C (from L-ascorbic acid, citrus flavonoids, barley leaf powder, wheatgrass powder, hawthorn berry extract, lycium berry fruit extract, acerola fruit extract, pineapple fruit powder, bilberry fruit extract, rose hip fruit extract)420 mg525%
Vitamin E32 mg α-TE267%
Thiamin (Vitamin B1)3,0 mg273%
Riboflavin (Vitamin B2)2,0mg143%
Niacin (Vitamin B3)16 mg NE100%
Pantothenic acid (Vitamin B5)5.0 mg83%
Vitamin B6 (pyridoxal 5'-phosphate)5,0 mg357%
Folic acid (as calcium-L-methylfolate)400 µg200%
Vitamin B12 (as methylcobalamin)200 µg8000%
Biotin330 µg660%
Calcium (from calcium salts of citric acid, calcium salts of orthophosphoric acid, calcium D-pantothenate, spirulina powder, fucoidan extract from seaweed Fucus vesiculosus, ashwagandha root extract, eleuthero root extract, dandelion extract, milk thistle seed extract, reishi mushroom powder, spinach leaf powder, shiitake mushroom powder, bromelain) 120 mg15%
Phosphorus (from lecithin (soy), potassium salts of orthophosphoric acid, grape seed extract, broccoli powder, calcium salts of orthophosphoric acid, beet root powder) 125 mg18%
Selenium 22 µg40%
Copper0,4 mg40%
Manganese 0.9 mg45%
Chromium 25 µg63%
Molybdenum45 µg 90%
Zinc 14 mg140%
Silicon15,7 mg-

Additional Nutritional Details

Fibre
Alpha lipoic acid
Coenzyme Q10 (as Ubiquinone)
Choline
Inositol
Rutin
Bifidobacterium bifidum (at the time of manufacture)
Lactobacillus acidophilus (at the time of manufacture)
INGREDIENTS
**Nutrient reference values according to (EU) Regulation No 1169/2011

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

**Offer valid for new subscribers only. Savings apply to first month only. First month includes AG1 (worth £79) plus a Welcome Kit (worth £28), Vitamin D3+K2 (worth £25), 5 Travel Packs (worth £15) – total value £147, reduced to £79 (save 40%+). Subscription continues at £79/month thereafter unless cancelled.

↡ Ongoing survey of 3,000+ AG1 customers after 12+ days of use, 2024.

§ In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a similar version of AG1's continually evolving formulation. The study results are transferable because of comparable ingredients and amounts.

○ Ongoing survey of customers from 12 European countries who have been taking AG1 for an average of 9 days.

⬥ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake). AG1 monthly price for single subscription (£79) calculated down to 30 daily portions. The comparison prices are the average prices per daily portion of three individual products (where available) available online in September 2025 (sample selection) for each compared category, each with identical ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The amounts for the B complex may vary slightly. For the greens powders and the mushroom complex, the prices were compared per daily dose, quantities and ingredients vary and are not 100% identical.

Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

◊ Key health benefits:

(1) Immune system: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. 200 mg Vitamin C taken daily in addition to the recommended daily dose (80 mg) contributes to the normal function of the immune system during and after intensive physical activity.

(2) Energy levels: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

(3) Digestion: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

(4) Focus; Mental performance; Psychological function; Nervous system: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

‡ Additional health benefits:

(5) Muscles: With calcium and magnesium, AG1 contributes to normal muscle function.

(6) Cell Protection: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

(7) Skin, hair & nails: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

(8) Hormonal system: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

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Introducing the next generation of AG1

History of Improvement

A history of staying in step with science

At AG1, we are committed to continuously improving our formula to reflect the latest advancements in nutritional science. Now, we’re excited to introduce the latest upgrade – designed to make your daily routine even better.

Why the upgrade? As science advances, so do we. The latest research continues to highlight the crucial role of the gut microbiome. This upgrade of AG1 now includes an enhanced mix of well-studied bacterial strains – without changing your routine or our price.

01 - BACTERIAL CULTURES

5 new strains of clinically studied bacteria

At AG1, we’re fascinated by the latest research on the microbiome and its diversity. As studies continue to uncover more about the presence of different bacterial strains, we stay curious and committed to evolving our formula.

That’s why we’ve upgraded AG1 to include five new clinically studied strains of bacteria – reflecting the latest advancements in microbiome science.

02 — Side by side

Same foundation, now stronger

Current Formula

70+

Ingredients

2 bacterial strains

12g per serving

360g pouch

Essences of pineapple and vanilla bean

Cologne List® certified

Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavors
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

Upgrade

70+

Ingredients

upgraded probiotic strains
added vitamin sources
added mineral sources

5 bacterial strains

13g per serving

390g pouch

Essences of pineapple and vanilla bean

Cologne List® and Informed Choice certified

Halal friendly
Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavors
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

03 — A New Scoop

Serving size is everything

A formula upgrade also means your scoop got an upgrade. This move from 12g to 13g ensures you're getting the right amount of nutrients with each serving. The size AG1 pouch has been increased accordingly, at an no extra cost to you.

Old Scoop (2021) 12g

New Scoop (2025) 13g

04 — Taste
We’ve got taste down to a science. 

AG1's upgraded formula still delivers the same subtly sweet taste. Our ingredient selection uses rigorous science-based sensory testing to ensure we remain true to the flavour you know and love.

AG1’s natural flavours are derived from plants and do not include:
— Artificial sweeteners
— Added sugar
— Erythritol
— MSG

05 — Tested for those who test themselves

We’re committed to delivering the highest quality, rigorously tested nutrient boost. That’s why AG1 is now certified by Informed Choice, an internationally recognised quality assurance program that tests for banned substances and contaminants.

This certification means AG1 has been independently tested for over 250 banned substances, giving athletes, professionals and everyday users extra confidence in its safety and quality.

AG1 is and will remain certified by the Cologne List® – one of the leading independent testing programs for supplements globally. This long-standing partnership reflects our commitment to product safety, quality, and transparency. With the addition of Informed Choice certification, we’re taking that commitment even further, ensuring AG1 meets the highest standards trusted by elite athletes and everyday users alike.

FAQs

It’s our belief that a product designed to support nutrition should evolve alongside the research. Since 2010, we have continuously upgraded the AG1 formula, guided by the latest research on ingredients and nutrition, to provide customers with better efficacy, higher quality, and consistent taste. Based on a growing body of research on the role of friendly bacteria in the gut microbiome, AG1 now includes five new gut-friendly bacteria that have been clinically studied: Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, and Lactobacillus plantarum LP-115. We also increased the amount of magnesium, offering even more comprehensive daily support.

Our upgraded formula maintains the same great taste and smooth texture. We conducted extensive sensory testing to ensure that the experience remains just as enjoyable.

Some people may experience mild digestive changes at first. That’s normal and a sign the friendly bacteria is doing its job. If you prefer to ease in, start with half a scoop for the first few days, then move up to a full scoop.

We’ve increased our commitment to quality by adding new clinically studied strains of bacteria and additional magnesium, while continuing to meet the highest standards for ingredient sourcing, safety, and purity. Despite these improvements, the price has not changed.

The new scoop is slightly larger than the original one (13 g rather than 12 g) to accommodate the added ingredients in the new formula. We’ve adjusted the pouch size accordingly, at no extra cost for you. Your experience should feel the same.

If your scoop is missing or damaged, reach out to our Customer Happiness team and we’ll be happy to send you a replacement. In the meantime, one heaped tablespoon is approximately equivalent to one scoop (13g).

The new scoop is slightly larger than the original one (13g rather than 12g) to accommodate the added ingredients in the new formula and give you the precise serving size needed each day. In other words, we recommend using your new scoop as soon as you receive it in your order.

No, we increased the pouch size to make sure the number of servings in your pouch remains the same. The scoop was adjusted to reflect the slight increase in serving size, so you’ll still get the same number of daily servings per pouch.

Yes, the old scoop is recyclable where facilities exist. Please check your local recycling guidelines for proper disposal. Or, feel free to reuse it—some customers repurpose it for other powders or kitchen needs.