NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. WINNER(S) WILL BE SELECTED BASED ON THE JUDGING CRITERIA SET FORTH BELOW. ENTRY OPEN ONLY TO LEGAL RESIDENTS OF THE 50 UNITED STATES AND THE DISTRICT OF COLUMBIA WHO ARE AT LEAST EIGHTEEN (18) YEARS OF AGE OR THE AGE OF MAJORITY IN THEIR PLACE OF RESIDENCE AND JURISDICTION, WHICHEVER IS GREATER. VOID IN PUERTO RICO, ALL U.S. TERRITORIES AND POSSESSIONS, AND WHERE PROHIBITED BY LAW.

THESE OFFICIAL RULES ARE A LEGALLY BINDING AGREEMENT BY AND BETWEEN YOU AND SPONSOR THAT GOVERN YOUR PARTICIPATION IN THIS CONTEST. BY PARTICIPATING IN THIS CONTEST , YOU AGREE TO ABIDE BY THESE OFFICIAL RULES. FAILURE TO COMPLY WITH THESE TERMS WILL VOID YOUR ENTRY.

THIS CONTEST IS NOT SPONSORED, ENDORSED OR ADMINISTERED BY, OR ASSOCIATED WITH, INSTAGRAM. BY ENTERING, YOU COMPLETELY RELEASE INSTAGRAM OF RESPONSIBILITY AND LIABILITY IN CONNECTION WITH THIS CONTEST.

1. HOW TO ENTER: During the period beginning on January 5, 2026 at 3:00 p.m. ET and ending on January 31, 2026 at 11:59 p.m. ET, visit the Instagram post referencing the Good Morning Moon Contest contest under the account @drinkag1 and complete the following steps: (i) follow @drinkag1, (ii) like the public post referencing the Good Morning Moon Contest published by @drinkag1, (iii) post a photo to your public Instagram feed featuring your morning routine, (iv) tag @drinkag1 and include the hashtag #GoodMorningMoon in the post’s caption. Submissions must be original and must include the hashtag #GoodMorningMoon in a clear and conspicuous manner (must be visible without clicking “more” or “+”).

You must have a public Instagram account and provide all required information to enter. Participants can create an Instagram account by downloading the free application and/or accessing the platform online, and following the instructions to create an account. Limit one (1) entry per person during the Contest Period. Use of any robotic, automatic, programmed, or similar entry method or entering more than the number of times permitted will void all entries and result in disqualification. You may not enter more times than indicated by using multiple accounts, identities, or devices in an attempt to circumvent the rules. Each entry caption must clearly disclose the entrant’s participation in the contest by including the disclosure hashtag #GoodMorningMoon. Entries that do not include the required disclosure may be disqualified in Sponsor’s sole discretion.

2. JUDGING AND SELECTION OF WINNER: All eligible entries will be judged by Sponsor or Sponsor’s designated judges based on the following criteria:

Creativity and originality of the morning routine photo (40 percent)

Alignment with the theme and brand values reflected in the contest post (30 percent)

Overall visual quality and composition (30 percent)

The five (5) eligible entries with the highest total score will be deemed the potential winners, subject to verification. In the event of a tie, the tied entries will be rejudged based solely on creativity and originality. If a tie remains, Sponsor will select the winner based on overall brand alignment, as determined in Sponsor’s sole discretion. Sponsor’s determinations are final and binding in all matters relating to the contest.

3. RIGHTS GRANTED BY ENTRANT: By submitting an entry, you grant Sponsor a non-exclusive, royalty free, perpetual, worldwide license to use, reproduce, modify, adapt, publish, translate, create derivative works from, distribute, and display the submitted content, in whole or in part, in any media now known or hereafter developed, for advertising, marketing, and promotional purposes, without additional compensation, notice, or approval, unless prohibited by law. You represent and warrant that your entry is your original work, does not infringe the rights of any third party, does not display any individuals under the age of 18, and complies with Instagram’s terms of use. Entrant further represents and warrants that their submission adheres to the fundamental spirit of the contest and does not contain any defamatory, obscene, or otherwise unlawful material, or depict anyone engaged in any illegal, immoral, or lewd act, or any violent or pornographic material, or contain any other inappropriate content, as determined by Sponsor in its sole discretion.

4. ELIGIBILITY: Open to residents of the 50 United States and Washington D.C., 18 years of age and older (or the age of majority in their place of residence and jurisdiction, whichever is greater) as of the date the contest begins, except for employees of AG1 (“Sponsor”), their affiliates, subsidiaries, and agencies (collectively “Promotion Parties”), and members of their immediate family or persons living in the same household. Void where prohibited. All applicable federal, state, and local rules apply. Participation constitutes entrant’s full and unconditional agreement to these Official Rules (the “Official Rules”), and Sponsor’s decisions, which are final and binding in all matters related to the contest, including judging and winner selection. Winning a prize is contingent upon fulfilling all requirements set forth herein.

5. WINNER SELECTION: Potential winners will be determined based on the judging criteria described above on or about February 5, 2026, subject to verification of eligibility and compliance with these Official Rules. Potential winners will be notified by Instagram Direct Message and may be announced on Instagram Stories or in an Instagram Post. Winner will have 48 hours to respond to the Instagram Direct Message. Failure to respond within the applicable time period will result in forfeiture of the prize, and Sponsor may select an alternate winner based on the next highest scoring eligible entry, as determined by Sponsor. Potential winners may be required to promptly sign and return any required Affidavit of Eligibility and Release and provide required information and documentation to Sponsor’s e-mail address specified in the Affidavit of Eligibility and Release within three (3) days of the date notice is sent or such other date set by Sponsor. Failure to respond within the applicable time period will result in forfeiture of the prize, and Sponsor may select an alternate winner based on the next highest scoring eligible entry, as determined by Sponsor. The return of any prize notification or prize as undeliverable may result in disqualification and an alternate winner may be selected. All taxes resulting from acceptance of prize are the responsibility of winner. All costs, fees and expenses related to acceptance and use of the prize not specified in these Official Rules as being provided are the sole responsibility of winner. The value of the Prize won by a participant in the contest may be taxable as income to its winner. Winner may be issued an IRS Form W-9 and a subsequent IRS Form 1099, if necessary. Upon receipt of the prize, winner shall be required to comply with any and all applicable federal, state and local laws, rules and regulations.

6. By entering this contest, entrant accepts and agrees to these Official Rules and the decisions of the Sponsor, which shall be final in all matters. Acceptance of a prize also constitutes permission to the Promotion Parties to use winner’s submission, name, image, voice, statement, likeness, Instagram account name, city and state/hometown address, and biographical information for marketing purposes without further compensation, notice, or right of approval, in any and all media, now or hereafter developed, including, but not limited to, on Sponsor’s website and social media pages, in perpetuity, unless prohibited by law, and you further agree to execute any specific consent needed or requested by Sponsor or its designees in furtherance of such use. All federal and state laws apply.

7. LIMITATION OF LIABILITY: By entering this contest, entrants waive all right to, and release and hold the Promotion Parties and Instagram, and their respective affiliates, subsidiaries, and agencies, and all of their respective officers, directors, shareholders, partnership, members, principals, employees, agents, contractors or suppliers, harmless from, any claim, liability, loss, damage (including punitive, incidental, and consequential damages), or expense (including attorneys’ fees) of any kind relating to, arising out of or in connection with participation in this contest or the acceptance, use, or misuse of any prize and claims based on publicity rights, copyright, trademark, defamation or invasion of privacy. Except where prohibited, entrant agrees that any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred in entering this contest. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. IF YOU ARE A CALIFORNIA RESIDENT, YOU WAIVE ANY AND ALL RIGHTS UNDER SECTION 1542 OF THE CIVIL CODE OF THE STATE OF CALIFORNIA, WHICH PROVIDES AS FOLLOWS: “A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE AND THAT, IF KNOWN BY HIM OR HER, WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.” You expressly waive and release any right or benefit which you have or may have under Section 1542 of the Civil Code of the State of California, to the full extent that you may waive all such rights and benefits pertaining to the matters released here. In connection with such waiver and relinquishment, you acknowledge that you are aware that you may hereafter discover claims presently unknown or unsuspected, or facts in addition to or different from those which you now know or believe to be true, with respect to the matters released herein; nevertheless, it is your intention through this release to fully and finally and forever settle and release all such matters and claims relative thereto, which do not exist, may exist or heretofore have existed between yourself and the Sponsor related to the contest. The release herein given shall be and remain in effect as a full and complete release of such claims and matters notwithstanding the discovery or existence of any such additional or different claims or facts relative thereto. Promotion Parties will not be responsible for: late, incomplete, or incorrect entries; an entrant’s failure to receive prize notices due to entrant’s privacy or other security settings or for entrants’ provision of incorrect or otherwise non-functioning contact information; technical, hardware, or software malfunctions, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled, or delayed electronic communications whether caused by the sender or by any of the equipment or programming associated with or used in this contest; by any human error which may occur in the processing of the entries in this contest; or any typographical, technological, or other error in the publishing of the offer, administration of the contest, or announcement of the prizes. If, in the Sponsor’s opinion, there is such an error, or there is any suspected evidence of tampering with any portion of the contest, or if technical difficulties (including viruses and bugs) compromise the integrity of the contest, Sponsor reserves the right, in its sole discretion, to cancel or modify this contest in a manner deemed appropriate by the Sponsor to the extent permitted under law. In the event of termination, winners will be selected from among all eligible entries received as of date of termination. In the event a dispute arises as to the identity of a potentially winning entrant, entries will be declared made by the Instagram account holder as determined by Sponsor. If the identity of the person submitting an entry cannot be resolved to Sponsor’s satisfaction, the affected entry will be deemed ineligible.

8. REPRESENTATIONS AND WARRANTIES: By entering the contest, you represent and warrant as follows: [a] the entry is your own for you to win the prize; [b] the entry does not contain any false information; [c] as of the date of entry, the entry is not the subject of any actual or threatened litigation or claim; [d] the entry does not and will not violate or infringe other people’s or companies’ intellectual property, privacy, publicity, or other legal rights, constitute copyright infringement, or violate Instagram’s Terms; [e] the entry does not contain any material disparaging of the Sponsor and Sponsor’s affiliates; [f] the entry does not contain material embodying the names, images, likeness or voices identifying another person without permission; and [g] the entry is not abusive, harassing, harmful to reputation, pornographic, indecent, profane, obscene, hateful, racist, or otherwise objectionable. Sponsor reserves the right to disqualify (and refuse to accept or remove) any entry that Sponsor, in its sole discretion, deems to violate these Official Rules.

9. PRIZES: Each winner will receive one (1) AG1 Welcome Kit containing a 30 day supply of AG1, a Canister, a Shaker, 3 AG1 Travel Packs, and a Bottle of AG Vitamin D3+K2. Approximate retail value of each prize is $171. Total approximate retail value of all prizes is $855. Prize consists of only those items specifically listed as part of the prize. All costs and expenses associated with acceptance and use of the prize that are not expressly stated herein are the sole responsibility of the winner. Limit one prize per person and per household. Prize cannot be transferred, substituted or redeemed for cash, or used in conjunction with any other competition or offer. A prize and the redemption thereof are subject to terms and conditions specified by Sponsor. Prize is awarded “as is” with no warranty or guarantee, either express or implied. Sponsor reserves the right to substitute a prize of equal or greater value. If a potential winner is disqualified for any reason, Sponsor will award the applicable prize to an alternate winner based on the next highest scoring eligible entry, as determined by Sponsor. The prize will be shipped to the winner. Unless stated otherwise by Sponsor, prize will be awarded and delivered to an address within the 50 United States or D.C. P.O. Boxes will not be accepted. If any mail is returned as undeliverable without a forwarding address, then the prize may be forfeited and an alternate winner may be selected at Sponsor’s discretion. All prize details are at Sponsor’s sole discretion. Sponsor shall have no responsibility or obligation to a winner or potential winner who is unable to accept or utilize the prize as described herein.

10. CHOICE OF LAW AND FORUM: Entrant agrees that all matters arising out of or relating to this contest and these Official Rules are governed by, and construed in accordance with, the laws of California, without giving effect to any of its conflict of laws provisions thereof. Entrant further agrees that any legal suit, action, or proceeding arising out of or relating to this contest and these Official Rules shall be brought exclusively in the applicable federal or state courts located in Los Angeles County, California.

11. SEVERABILITY: The invalidity or unenforceability of any provision of these Official Rules shall not affect the validity or enforceability of any other provision. In the event that any provision is determined to be invalid or otherwise unenforceable or illegal, these Official Rules shall otherwise remain in effect and shall be construed in accordance with their terms as if the invalid or illegal provision were not contained herein.

12. PRIVACY: Information submitted with an entry is subject to Sponsor’s Privacy Policy located at https://drinkag1.com/privacy/en

13. WINNERS LIST: For the name of the prize winners, within six months after the conclusion of the contest period, send a self-addressed, stamped #10 envelope to: AG1 (USA) INC, 3064 Silver Sage Drive, Suite 150 Carson City, NV 89701 (VT residents may omit return postage).

14. SPONSOR: AG1 (USA) IN, 3064 Silver Sage Drive, Suite 150 Carson City, NV 89701.