Welcome to The Scoop

AG1’s mission is to empower health ownership.

Health ownership: the connection between self-determination and self-care. It’s pursued both in the most serious forms of personal optimization and in looking for, and maybe finding, some balance in a busy life. It’s also in the momentum of a daily routine — and in the magic of a daily ritual. Doing what you can to “own” your health is the most powerful action you can take.

Owning your health starts with knowing your health.

The Scoop is AG1’s new home to explain — and celebrate — everything that goes into every scoop: the people, the science, the testing and beyond. We’ll share stories about how the scoop powers mornings around the world. We’ll explain the why and how of AG1’s industry-leading testing and certifications. We’ll feature community members including professional athletes, scientific thought leaders and customers just getting started on their AG1 journeys: regular people doing epic things.

The mission of AG1 is also the mission of The Scoop. We’re constantly, relentlessly raising the standard and sharing ideas about how to achieve even more, how to create better habits and how to build on your best wellness practices.

The obsession is real.

AG1 is a research-backed daily health drink that supports a foundation of nutrients and gut health. It started as Ultimate Greens Daily, then became Athletic Greens and has been AG1 since 2021. The obsession has always been the same: bringing you the highest-quality, safest, most effective product. That’s it.
The flagship product improves and iterates in line with new research, but it’s always been one thing: a green powder (that isn’t a “greens powder,” but more on that later), that packs a multivitamin, probiotics (a lot more on that later), adaptogens, antioxidants and superfoods into a single, powerful, deep-green scoop.

It’s life. It’s science.

The mission of AG1 is to provide a daily foundational opportunity for health ownership. And the mission of The Scoop is the same. We want to empower you with the best possible inputs, for your best possible health.

We’re so happy you’re here with us. We want to feel great, together. We want to hear what you think — email us! Make The Scoop, like AG1, an unmissable and truly foundational part of your routine.

— The Editors