Save 40% in your first month

  • Ingredients
  • Research
      • What is AG1?
      • Benefits
      • Quality & Standards
      • Our Impact
    • Blog
    SHOP AG1®
    Sign In
    • Ingredients
    • Research
    • What is AG1?BenefitsQuality & StandardsOur Impact
    • Blog

      SHOP

      • The Pouch
      • Travel Packs

      REVIEWS

      • AG1 Reviews on Trustpilot
      • Third-Party Testing
      • Informed Sport
      • Cologne List

      LEARN MORE

      • Ingredients
      • Benefits
      • FAQs
      • AG1 Reviews

      ABOUT

      • About Us
      • Leadership
      • Refer Friends
      • Partners
      • Impact Report
      • Accessibility Statement

      CONTACT

      • My Account
      • Track My Order
      • Help
      • Careers

      Connect

      Join Our Newsletter

      © AG1

      Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

      * Genuine reviews from customers who received a review link after purchase.

      ** Offer valid for new subscribers only. The total value of the one-time purchase and Welcome Kit, including AG1 and the hat, is £161, reduced to £79. Free shipping does not apply to customers in Switzerland and Norway.

      ↡ Ongoing survey of 3,000+ AG1 customers after 12+ days of use, 2024.

      § In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a similar version of AG1's continually evolving formulation. The study results are transferable because of comparable ingredients and amounts.

      ○ Ongoing survey of customers from 12 European countries who have been taking AG1 for an average of 9 days.

      ⬥ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake). AG1 monthly price for single subscription (£79) calculated down to 30 daily portions. The comparison prices are the average prices per daily portion of three individual products (where available) available online in September 2025 (sample selection) for each compared category, each with identical ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The amounts for the B complex may vary slightly. For the greens powders and the mushroom complex, the prices were compared per daily dose, quantities and ingredients vary and are not 100% identical.

      Research Studies
      a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
      b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
      c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
      d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
      The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

      ◊ Key health benefits:

      (1) Immune system: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. 200 mg Vitamin C taken daily in addition to the recommended daily dose (80 mg) contributes to the normal function of the immune system during and after intensive physical activity.

      (2) Energy levels: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

      (3) Digestion: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

      (4) Focus; Mental performance; Psychological function; Nervous system: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

      ‡ Additional health benefits:

      (5) Muscles: With calcium and magnesium, AG1 contributes to normal muscle function.

      (6) Cell Protection: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

      (7) Skin, hair & nails: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

      (8) Hormonal system: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

      Your privacy is our priority. Learn more:  

      • Privacy
      • Terms & Conditions
      • Legal Notices
      © AG1
      Daily Habit

      Daily Habit with AG1

      A Powerfully Simple Daily Habit

      AG1 is intentionally designed to be an uncomplicated part of your daily routine. It’s packed with high-quality ingredients, each chosen to support physical and mental health. It’s a science-driven formulation of vitamins, minerals, good bacteria, and whole food sourced ingredients, all in one scoop, once a day.

      As Easy as It Gets

      One Scoop

      The ultimate supplement routine, simplified. AG1 brings together vitamins, minerals, good bacteria, and whole food sourced ingredients in just one scoop.

      Once a Day

      Start your morning by adding AG1 to 250-350 ml of cold water. Shake or stir until well mixed. Drink. You can also try these recipes to mix things up.

      Every Day

      Like any habit, results take time and consistency is key. The nutrients in AG1 support cognition, energy metabolism, cell protection and the immune system.

      Get Your AG1

      Build Your Foundation

      Getting your body the nutrients it needs really shouldn't be so complicated, and doing something healthy every day is the foundation to living well. Over time, drinking AG1 daily can help amplify other healthy choices you might make, whether that’s a morning meditation or afternoon workout.

      You've got questions? We've got the answers

      AG1 is a daily core supplement blend formulated to support your energy levels, immune system and digestion.◊ With the combined effect of multiple individual supplements in one scoop, AG1 helps you take care of the essentials – wherever life takes you.⬥ Read more about what AG1 is.

      AG1 is made with carefully selected ingredients – including vitamins, minerals, bacterial cultures and botanicals – all chosen for their quality, bioavailability, and combined effect. You can explore here the full list of ingredients.

      AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy, focus, immunity, or digestion, AG1 helps you take care of the essentials ◊ – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

      AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit.⬥ Find out more about what is AG1.

      AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more about AG1’s benefits.

      Related Content

      How AG1 Works

      Our Standards