AG1 is safe. And you deserve the peace of mind to know that you’re giving your body the nutritional support it needs every day, and that you can feel confident that what you’re consuming each morning is safe and effective.

Do I actually need AG1?

The best approach to nutrition is food first. There’s no substitute for eating a diverse diet of nutrient-dense foods. Still, a diet with the daily and consistent diversity of nutrition is incredibly hard to find. With busy modern schedules, processed foods, and the decreasing nutritional value of our food supply due to soil depletion, even the most disciplined of us can have nutrient gaps. Whole-body health and a well-functioning gut depend on daily exposure to a wide variety of nutrients, but everyday life makes it complicated.

AG1 is your daily nutritional foundation for boosting energy, promoting digestive health and supporting immune defense. It’s made from 75+ high quality ingredients - many of which people struggle to consistently get in the average diet. And it’s clinically-backed, with four gold-standard clinical trials, consistently showing its efficacy in closing nutrient gaps and supporting gut health across diverse populations and study designs.*1-4. Think of it as your daily investment in a healthier today, and tomorrow.

AG1 is your daily investment in your health. At less than $3/day with monthly subscription, AG1 delivers 75+ high quality ingredients, in one simple, clinically-studied formula, helping you boost energy, promote digestive health and support immune defense. AG1 can replace multiple products, including your Multivitamin, Pre & Probiotic, Greens Superfood, and Immune Support. To buy those supplements individually could add up to $225 per month*!

Consistency Looks Good on Hugh Jackman

Since 2021, AG1 has supported Hugh Jackman's energy, immunity and digestion every morning.¹ ² ⁷

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Why Hugh Jackman chose AG1

“AG1 fits into my life wherever I am, and it’s become part of my morning that I don’t really have to think about—which is exactly why it works."

The Hugh-Approved Daily Nutrient Boost

Don’t just drink AG1 because Hugh Jackman does. Although, that’s not a terrible reason.

One scoop of AG1 combines your multivitamin, bacterial cultures, greens, and more in one clinically studied daily nutrient boost.

Benefits of AG1 include:
— Sustained energy²
— Immune defence¹
— Regular digestion⁷
— Stress management⁴
— An active lifestyle¹ ² ⁸

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Learn More

Your day, upgraded – every day

70+ optimised ingredients. 5 new bacterial strains. 4 clinical studies. 1 scoop a day for your best possible start – now better than ever with our latest upgrade.

Energy

AG1 contains B vitamins like B6 and B12 that support your energy metabolism and help reduce tiredness.

Immune system

Vitamin C from citrus fruits and minerals like zinc and selenium support your immune function.

Focus

AG1 supports mental performance with pantothenic acid and cognitive function with zinc.

Digestion

Calcium supports digestive enzymes, while biotin contributes to the maintenance of the gut lining.

15 years of research in every scoop

We invest in clinical trials because it’s the only way to show that AG1 truly works. In the supplement industry, this level of research is rare – for us, it’s the standard.

AG1 has been studied in four gold-standard clinical trials: randomised, placebo-controlled, and double-blinded.ᵃ⁻ᵈ

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AG1 is clinically shown to enrich the gut microbiome.ᵃ⁻ᶜ

We tested whether the bacterial cultures in AG1 could survive the gastrointestinal tract – only then can they become part of the microbiome. The result: they reach the gut alive.

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AG1 helps improve key nutrient levels within 3 months.ᵃ

In a clinical trial, we examined whether the nutrients in AG1 are not just absorbed but also effectively utilised. The result: AG1 made a measurable difference compared to diet alone.

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Key nutrients in AG1 were shown to be quickly and easily absorbed into the body.ᵈ

Nutrients only work if your body can take them up. Our clinical research confirms: AG1 delivers essential nutrients in a form the body absorbs and uses effectively.

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Recommended by experts around the world

HUGH JACKMAN

“I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”

ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021

FIN SMITH

"I've really noticed the benefits of AG1 on my immune system and the benefits it brings in staying fit and healthy in the demanding world of professional Rugby. It's super convenient to take daily and with AG1 being clinically backed and Informed Sport certified I completely trust in the quality of the product"

FLY HALF, ENGLAND

SIR LEWIS HAMILTON

"I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy² – it tastes great, it’s easy to take on the go, and it supports my health body and mind ³,⁴ in a truly holistic way. I love how AG1 makes it easy to take care of what matters."

SEVEN-TIME FORMULA 1 WORLD CHAMPION

ZOE HARRISON

"I've been taking AG1 for a long time - the holistic approach to maintaining the right nutrient levels along with the gut health benefits through consistent use allows me to push myself that little bit more each day. Taking AG1 means I know I can rely on my foundational health when I'm dealing with the demands of playing top level professional Rugby."

FLY HALF, RED ROSES

ELLIOT DALY

"AG1 has been a game changer for me in terms of energy and focus. Having a young family to take care of as well as keeping up with the demands of being an elite Rugby player means taking care of my foundational health has never been more important. Taking AG1 daily is simple and effective and keeps me at my best"

FULL BACK, ENGLAND

SARAH BERN

"My energy, focus and recovery is hugely important as the rugby schedule is physically and mentally demanding. AG1 really helps to support my energy levels and gives me the focus I need to perform at the highest level. One scoop daily makes it really easy to fit into my schedule".

PROP, RED ROSES

ANDREW HUBERMAN, PHD

"I’ve been taking AG1 since 2012 because it’s a simple, no-fuss way to provide my body with essential vitamins, minerals, and bacterial cultures every day."

NEUROSCIENTIST & HOST OF HUBERMAN LAB PODCAST

LAURA PHILIPP

"With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery³ and helping me show up at my best."

2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

LUCY CHARLES-BARCLAY

"AG1 supports my immune system,¹ my energy ² and helps me stay mentally sharp when it really counts.⁴ It’s been a key part of my training – and even during the off-season, it helps me stay healthy.¹"

IRONMAN WORLD CHAMPION 2023, 4× IRONMAN VICE CHAMPION

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

AG1 is made to be part of your daily ritual – and that includes taste. AG1 goes through third-party sensory testing to ensure taste and mouthfeel are exactly as expected. Our flavour comes from real food sources, never artificial additives, and is compatible with every lifestyle.

AG1 is:
– Vegan
– Gluten-free
– Free from added sugar
– Free from preservatives, artificial flavours or sweeteners
– Compatible with a variety of dietary lifestyles

50,000+ verified 5-star reviews for AG1 products

Start Your Day the Hugh Jackman Way

Our AG1 Welcome Kit has everything you need to kick off your own morning routine.

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You've got questions? We've got the answers.

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about what is AG1.

AG1 is made with 70+ carefully selected ingredients – including vitamins, minerals, plant compounds and whole-food sourced ingredients, as well as bacterial cultures – all chosen for their quality, bioavailability, and role in supporting daily health. You can explore here the full list of ingredients.

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy,² focus,⁴ immunity,¹ or digestion,⁷ AG1 helps you take care of the essentials – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit. Find out more about what is AG1.

AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more about AG1’s benefits.

Why Hugh Jackman chose AG1

“AG1 fits into my life wherever I am, and it’s become part of my morning that I don’t really have to think about—which is exactly why it works."

The Hugh-Approved Daily Nutrient Boost

Your day, upgraded – every day

15 years of research in every scoop

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

You've got questions? We've got the answers.

What is AG1?

Which ingredients are in AG1?

How do I know if AG1 is right for me?

What products does AG1 replace?

How does AG1 taste?