We’re here to help you feel

balanced

focused

healthy

energised

AG1 is your daily nutrient boost of over 70 ingredients to support your physical health and mental performance

50,000+ Verified 5-star reviews*

“I’ve noticed my recovery seems easier and I have consistent energy levels.”
Natalie W., 21/07/23
“With AG1 I feel more energised and focused first thing in the morning.”
Steven R., 18/04/23
"It tastes great, gives me energy and I wake up actually awake."
Stefanie M., 26/10/2023
"People keep complimenting my hair and skin. Good nutrition pays off in many ways."
Nichol B., 27/10/2023

Less pills, more nutrients

AG1 is designed to replace multiple supplements with just one. With a single scoop a day, it provides essential nutrients to support you holistically every day and over time.

Simply put, it’s a way to invest in your health — both now and in the long run.

AG1 CONTAINS YOUR
  • — Multivitamin
  • — Multimineral
  • — Gut-Friendly Bacteria
  • — Gut-Friendly Fibre
  • — Antioxidants
  • — Whole-Food Sourced Ingredients
  • — High Quality Mushrooms

Less pills, more nutrients

AG1 is designed to replace multiple supplements with just one. With a single scoop a day, it provides essential nutrients to support you holistically every day and over time.

Simply put, it’s a way to invest in your health — both now and in the long run.

AG1 CONTAINS YOUR
  • — Multivitamin
  • — Multimineral
  • — Gut-Friendly Bacteria
  • — Gut-Friendly Fibre
  • — Antioxidants
  • — Whole-Food Sourced Ingredients
  • — High Quality Mushrooms

Science-driven nutrition supplement

Over 70 ingredients your body can easily absorb

Certified by Cologne List®

Optimised for flavour without artificial sweeteners

Trusted by leading scientists and experts

Continuously improved since 2010

Multiple benefits in every scoop

Our scientists have carefully selected ingredients in forms that your body can absorb, and looked at how ingredients work together to amplify their effectiveness.*

Digestive support

Calcium and biotin support digestion, ensuring that you feel your best and essential nutrients actually get to where they're needed.

Digestive support

Calcium plays a key role in the normal functioning of digestive enzymes, which are essential for effectively absorbing nutrients.

Noticeable change

“My digestion feels great, I have sustained energy, and overall feel like I am doing something good for myself by taking AG1."


JAMIE M. 7/30/20*
Immune defence

Vitamin C and minerals from citrus fruits, acerola and other high-quality sources support your immune system.

Immune defence

Vitamin C, zinc and selenium work together to support the normal function of the immune system.

Love it!

“Love the support to my immune system. Awesome!”

Robert C. 5/12/20*
Energy & focus

A B-vitamin complex in AG1 supports your metabolism, mental performance, and cognitive function.

Energy & focus

Vitamins like C, B6 and B12 support a healthy metabolism, contributing to the reduction of tiredness and fatigue.

Sustained energy and focus

"Since starting AG1 I can't believe the change in my energy level and focus."

Valarie A. 26/10/23*
Stress & mood balance

Essential micronutrients help you feel calm and relaxed by balancing your body’s response to various types of stress.

Stress & mood balance

Thiamine, niacin, vitamin B6, vitamin B12, biotin, folate, and vitamin C contribute to normal psychological function.

Excellent green powder

“Great flavor and after continual use, I can definitely feel the difference in stress levels, and overall wellness.”

ERIC T. 4/01/23*
Get started with your AG1 Welcome Kit**

Get started with your AG1 Welcome Kit**

AG1 Pouch
30 day supply per pouch, free shipping every 30 days
£79
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
£28
AG1 Travel Packs (10 count)
10 individual servings
Free
£30
Vitamin D3+K2 Drops
Free Bottle
Free
£25
Total
£79
£97
Update or cancel anytime
30 days money-back guarantee

Researched. Studied. Continuously Improved.

In a single-arm study

97%

of participants felt more sustained energy after 1 month†

97%

noticed less cravings after 3 months†

Data on file, 2023. In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a previous version of AG1's continually evolving formulation. The study results can be transferred to the current version of the formula due to no or scientifically negligent changes in supporting nutrients, same routine and similar taste. The above results may be attributed to the following ingredients and health effects: Vitamins B6, B12 and phosphorus contribute to normal energy-yielding metabolism. Zinc contributes to normal carbohydrate metabolism. Chromium contributes to the maintenance of normal blood glucose levels. Participants felt that they prefer to eat healthy and avoid unhealthy habits when they implemented AG1 into their daily routine.

See Our Research

Real people, real results: What our customers say*

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." ²,⁴

- Harry

"I see a change in my energy, my mood, focus, amount of food needed." ²,⁴,⁸,⁷

- Annapurna

"Seems promising, but it's been only a few days since I am taking it." ²

- Lucian

"I feel good and feel that I’m starting my day with a better and healthier habit." ¹,²

- Mina

"Good in bowel movements, energetic." ⁷,²

- Robert

"I feel slightly more motivated. Less cravings and when I binged the other day I felt really sick, my body didn't enjoy it at all." ²,⁸,⁷

- Liane

"I no longer have a constant feeling of being bloated, it's completely gone." ⁷

- Stefanie

"First positive effects: I no longer feel tired during the day and I feel focused and concentrated." ²,⁴

- Witold

"My skin has fewer impurities." ⁵

- Rike

Tested for those who test themselves

We set the bar for quality – and keep raising it. From research and formulation to sourcing, manufacturing, and testing, every scoop of AG1 is backed by rigorous protocols to ensure it’s safe, effective, and consistently high quality.

Driven by science, backed by research

Certified safe for elite performance

Tested for what matters

Ingredients your body recognises

Great taste, naturally

The world’s top performers drink AG1

“I’ve been using AG1 since 2012 because it’s the simplest, most straightforward way for me to get my basis of important vitamins, minerals, and other high-quality ingredients like bacterial cultures and botanicals.”

Neuroscientist, Host of the Huberman Lab Podcast, AG1 Partner

We are delighted to announce AG1 as our Official Daily Nutrition Supplement Partner. In rugby, our athletes are constantly pushing their body to the limits. Partnering with AG1 gives players, coaches and fans access to research-backed nutritional support and helps empower people to take ownership of their health.

Claudio Borges, Executive Director Commercial & Marketing at RFU

“I’ve been drinking AG1 every single day for a few years and it’s become a key part of my routine. As a daily clean, green source of energy - it tastes great, is convenient to take on the road. I love that it’s a really easy way to support my overall health.”

Seven-time Formula 1 Champion, AG1 Partner

See what members are saying about AG1

Convenience

I feel so good

JOE R., 03/10/23

Foundational Nutrition

Easy & convenient

STEPHANIE C., 03/10/23

Energy

Love the taste

ALEX G., 30/9/23

A morning routine to make your day better

We’re all unique, and that’s a good thing. But our bodies are more alike than we think: Every second, countless processes rely on essential nutrients to function properly. AG1 combines key vitamins, minerals, natural plant compounds, and bacterial cultures — all in one daily, drinkable habit. It’s not just easy, it’s smart: The ingredients are carefully balanced to ensure they’re absorbed optimally and work together to enhance each other’s effectiveness.

Morning people

The secret to being a morning person? Finding out what works for you. Go behind the scenes with these Amazing Humans to see how starting the day with a routine you feel good about makes all the difference.

Alison Roman

Bobbi Brown

Timothy O'Donnell

You've got questions? We've got the answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

How do I know if AG1 is right for me?

What products does AG1 replace?

How does AG1 taste?

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

⧘ Compared to individual supplements typically sold in retail, such as:
Vitamin B complex, Vitamin A, Vitamin C, Vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae like spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake)

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.