This summer marks my first year as CEO of AG1 and it has been a transformative and extraordinary journey full of excitement, expansion, and continuous improvement. It's a moment to reflect and share a few updates about what we’ve accomplished over the past year and what’s coming next.
I love working at AG1 because I was a customer long before I was an employee. As a busy mom making a conscious effort every day to maintain my health, energy, and strength, I counted on AG1 as a trusted source of essential nutrients and gut health support. In 2021, I joined the company as President and COO and embarked on a new chapter to help scale and elevate every detail of our business to better serve our members.
Over the last year, our team has been laser-focused on creating the next phase of growth and innovation at AG1 by:
The entire AG1 team has rallied to make this a reality — and we’re just getting started.
Our mission is simple: empower people to take ownership of their health. For 15 years, we have delivered on this through AG1 as a Daily Health Drink to help cover nutrient gaps and support gut health.* The way millions of our customers have genuinely transformed their lives through their AG1 morning routine is the best representation of our mission in action.
This mission is inspired by a huge issue in modern life — combatting the challenges that modern lifestyles, stressors, food systems and more put on our bodies — with needed support and investment in our nutrition and health. We are inspired by our customers who want to live long and strong for their families, their passions, and their pursuits, and we are fueled by our commitment to continuous improvement. As science advances, we as a society become more informed about what is good for us, we demand more as customers of health and nutrition products, and we have more hope and promise for our lives and those of our loved ones as a result.
Over the years, AG1 has followed the advancements in research and scientific understanding of what our bodies lack and what our bodies need in this modern world. We have consistently and carefully upgraded the AG1 formula to be at the forefront of foundational health products and meet those demands. We did this while sourcing the highest-quality ingredients and leading the industry in taste, third-party certifications, and research. We continued to optimize our operations to support expansion — without compromising the simplicity of a powerful daily scoop of AG1. And we did all of this with a relentless focus on one product, one channel, one flavor, exclusively available direct-to-consumer.
This has helped AG1 reach and appeal to more people — more flavors, more places to find, try, and buy, and most importantly, more rigorous studies to clinically back the claims and product.
We’re building on that incredible journey for AG1 and expanding what it means to support whole body health. We’re doing this with more products, supporting new and different need states and dimensions of health and supplementation, and more ways to help people take ownership of their health.
We’re welcoming a new addition to our lineup: AGZ, a nighttime drink designed to support restful, restorative sleep.*
This is our first all-new product and it was born out of thousands of conversations over the years with our customers, who made it clear that foundational nutrition was just the beginning of our opportunity, and sleep challenges were a huge need we could help address. The melatonin-free formula features high-quality, clinically studied key ingredients at research-backed amounts, including Magtein® magnesium L-threonate, saffron, and L-theanine, that are shown to help reduce stress and support calm, rest, and restoration.*
Like so many of you, I often struggle to wind down and get the rest my body needs. I’ve been using it (along with thousands of our exclusive, early-access customers) for many months now and can personally attest to the benefits of the combination and synergies of AG1 and AGZ — supporting different parts of the day, creating a balanced cycle of energy and restoration, and supporting my whole body health around the clock.
Like many pillars of health, these daily rituals — from morning to night — compound over time to empower our customers so they never miss a day of what is important to them. AG1 for nutrients and gut health that support energy, digestion, immune health and more, and AGZ for calming, wind down support at night to help us shift from being wired to rest and sleep.
Anyone who is interested in wellness, nutrition, or supplements knows this space is perceived as highly unregulated and rife with questionable claims. While there are in fact regulations — which we strictly adhere to — evidence of quality and efficacy help customers know they are getting the highest-quality products. Our customers deserve the very best, that’s why we deliver the highest standards in quality, research, and transparency. We believe in raising the bar for ourselves — and with it, the entire industry.
Our multiple gold-standard clinical trials already show that AG1 helps fill common nutrient gaps and supports gut health. Over the next three years, we've committed to a minimum of $20 million in research. This includes ongoing research and clinical trials for new innovation, collaborations with accredited research universities for discovery research, continuing to bolster our in-house team of researchers, clinicians, and scientists, and more.
We have so much more to come and I look forward to continuing on this journey with each and every one of you.
Here’s to all of our health!
Now, 15 years in, we are harnessing this mission and this foundation to serve our customers in exciting new ways. Over the last year, we’ve introduced new products, new channels, and new markets around the world, including: