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  4. Why Juice Cleanses Often Don't Work—And What to Do Instead

Why Juice Cleanses Often Don't Work—And What to Do Instead

Does the body really need juice cleanses to detox and “cleanse” the gut? Nutrition scientists have a clear answer: nobody needs a juice cleanse. And there are far better alternatives.

Written by nutrition expert Jan Rein
8 MIN READ — 10/24/2025

A reset for the body – that’s what juice cleanses promise. The detox is meant to rid the body of toxins, be gentle on the gut and give digestion a break.

Juice cleanses are popular and marketed as an effective way to detox and cleanse the gut. What sounds promising at first quickly turns out to be questionable – or simply unnecessary.

Table of Contents

  • 01.

    What Are Juice Cleanses and Which Benefits Are Claimed?

  • 02.

    Too Much Sugar in Too Little Time

  • 03.

    Juice Cleanses Lack Fibre

  • 04.

    Missing Vitamins and Minerals During a Juice Cleanse

  • 05.

    Protein and Fats Are Absent in Juice Cleanses

  • 06.

    Dropping Pounds: Short-Term Effect With No Lasting Impact

  • 07.

    There Are No Studies Proving the Benefits of Juice Cleanses

  • 08.

    What Are Better Alternatives to a Juice Cleanse?

At a Glance

  • 01.

    Juice cleanses are short-term, one-sided diets where only fruit and vegetable juices are consumed. The goals: detox, weight loss and a “reset” to kick-start a dietary change.

  • 02.

    There’s no scientific evidence for the promised benefits of juice cleanses. There is evidence that juice cleanses often lack key nutrients: vitamins, minerals, fibre, protein and healthy fats.

  • 03.

    The excessive sugar intake during a juice cleanse can negatively affect the gut microbiome. The extreme calorie deficit may lead to short-term weight loss – but also to unwanted muscle loss. There are far better options than a juice cleanse.

What Are Juice Cleanses and Which Benefits Are Claimed?

Thinking about a juice cleanse to shed a few kilos and detox? No wonder – the bold promises of rapid weight loss and detoxification can sound convincing.

Before you overhaul your diet so radically, it’s important to understand the physiology behind juice cleanses and what they actually do.

A juice cleanse usually lasts 3 to 7 days, during which you replace solid food with fruit and vegetable juices only. So instead of muesli for breakfast, you might have a vegetable juice and a fruit shot. At first glance, that doesn’t sound too bad.

People who choose a juice cleanse typically have two aims: detox the body and lose weight. These goals are pitched as a “starting signal” for changing eating habits – a so-called reset.

The underlying assumption is that the body needs a regular break to rid itself of toxins and chemicals. Drinking only fruit and vegetable juices is also said to be especially gentle on digestion and give it a well-earned rest. Supposedly, juices can at least “cleanse” the gut, if not actively detox it.

What sounds promising is, unfortunately, light on substance. There’s no scientific proof that such cleanses work. And fruit and vegetable juices lack important nutrients while delivering certain compounds – like free sugars – in excess.

Too Much Sugar in Too Little Time

A typical juice cleanse supplies 120 to 180 g of sugar per day. That’s 2–3 times higher than the maximum daily intake recommended by the German Diabetes Society and the German Nutrition Society. International bodies also recommend a maximum of 50 g of “free sugar” per day to help prevent the harms of high sugar intake.

“Free sugar” includes sugar added to foods, as well as sugars naturally present in honey, fruit-juice concentrates and fruit juices. Sugar from intact whole foods (e.g., an apple or an orange) doesn’t count towards this.

That means the sugar naturally present in fruit and vegetable juice does count as free sugar. Why? Because juicing removes key components of fruit and veg (e.g., fibre) that help modulate how sugar is metabolised and blunt the negative effects of free sugar. Without fibre in the diet, free sugars can cause blood glucose to spike rapidly – which, over time, can contribute to insulin resistance and even type 2 diabetes.

Over 7 days, a juice cleanse can load the body with as much sugar as expert groups suggest should be consumed at most over 25 days. That’s far too much for a so-called “detox” that’s supposed to be good for you.

Juice Cleanses Lack Fibre

The step that turns a fresh apple into apple juice is juicing. Stripped back to its core function, juicing separates the liquid from the solid parts of a food. In other words: juicing bids farewell to fibre.

You can see this in the nutrition label of most juices – fibre is usually a sobering zero. At best, juices contain only traces of the valuable fibre you’d get from whole fruit or vegetables.

During a 7-day juice cleanse, the body gets plenty of liquid but virtually no fibre. While a cleanse isn’t a long-term diet (so we wouldn’t expect long-term effects like raised diabetes risk), even a short-term lack of fibre can be uncomfortable for digestion. Fibre is the main food for the bacteria in your gut microbiome.

Did you know? Fibre is almost entirely lost in juicing – yet it’s essential for a healthy gut.

Missing Vitamins and Minerals During a Juice Cleanse

Fruit and veg are rich in micronutrients, but some vitamins and minerals are lost when you only drink the juice. There are also critical nutrients that fruit and vegetable juices don’t provide in meaningful amounts.

1. Vitamin B12

Vitamin B12 is essential for the immune system, energy metabolism and the nervous system.⊕⊕ It’s found mainly in animal foods – so not in fruit and veg to begin with. While juices may provide other micronutrients like vitamin C, they lack key vitamins such as B12. If your diet consists only of juices for several days, you’ll get no B12 during that time. If your B12 status was already low, deficiency symptoms could develop without sufficient stores.

2. Calcium, magnesium, zinc

Even in their whole form, most fruits and vegetables aren’t the best sources of certain minerals and trace elements. Notably calcium, magnesium and zinc are present only in small amounts – if at all – in many common varieties. A juice cleanse can therefore lead to shortfalls.

3. Vitamin E

In fruit, vitamin E is primarily found in fat-containing structures – especially oils and fatty components (e.g., seeds). In vegetables, it’s located in cell membranes, i.e., in the solid parts of veg such as sweet potatoes or broccoli. Juicing removes significant amounts of this fat-soluble vitamin that would still be present in the whole food. Juices are also low in fat. If no fats are eaten from other foods, the absorption of fat-soluble vitamins (E, D, K, A) is impaired.

Protein and Fats Are Absent in Juice Cleanses

Protein and fats provide essential building blocks: amino acids from protein and fatty acids from dietary fat. Many plant foods are excellent sources of both – think legumes, nuts and seeds. With a few exceptions (e.g., avocado), fruit isn’t a meaningful source of protein or fat. Vegetables are similar.

What little protein and fat there is gets reduced to near zero in juice. A typical juice contains neither protein nor fat in relevant amounts.

If juice is just a small part of an otherwise balanced diet, this isn’t an issue because other foods supply protein and fats. But if your diet consists only of fruit and veg juices for several days up to a week, the body gets none of these structural nutrients.

A typical juice cleanse provides only 700–800 kcal per day, creating an extreme calorie deficit of several hundred to over a thousand calories daily – depending on energy needs. In this metabolic state, muscle loss can occur even in a short time as the body compensates for the deficit by tapping into muscle protein.

Yes, such a large deficit can lead to several kilos lost within days. But this isn’t healthy or sustainable if a high proportion of that loss is lean muscle – which can harm your long-term metabolism.

Dropping Pounds: Short-Term Effect With No Lasting Impact

Given the extreme calorie deficit of a juice cleanse, rapid weight loss is no surprise. In just a few days, people often lose 3, 5 or even more kilos. But if you assume it’s all body fat, you’re ignoring human physiology.

Weight loss of 1–3 kg in the first 3 days of a cleanse largely comes from:

  • Depletion of glycogen stores (carbohydrate stored in muscle and liver that binds water)
  • Increased urination via the kidneys due to the high water content of juices
  • Reduced bowel content because solid food is avoided

A daily deficit of ~800–1500 kcal triggers massive “economy mode” in the body. Basal metabolic rate drops – your resting energy expenditure is dialled down to cope with the deficit. The body also mobilises reserves. Some of that is fat (depending on body fat percentage), but a lot is glycogen (stored carbs in muscle and liver) and amino acids from muscle protein.

The unintended muscle loss caused by an excessive deficit and inadequate protein intake is problematic. Muscle is the key driver of an active metabolism (specifically: resting energy expenditure). You won’t lose half your muscle mass in a 3–7 day cleanse, but such a deficit shouldn’t become a habit. It’s also sensible to minimise muscle loss – for example, by adding high-quality protein.

There Are No Studies Proving the Benefits of Juice Cleanses

The sweeping claims that the body needs regular detoxing via a juice cleanse aren’t backed by science.⊕ Worse: new research ⊕ from 2025 points to negative effects on the microbiome.

After just 3 days of juice fasting, an international research team observed significant increases in bacteria linked to inflammation. Participants who consumed only juice showed the most pronounced negative changes in both the oral microbiome and the gut flora. The researchers point to the high sugar content and lack of fibre in juice cleanses as likely reasons.

What Are Better Alternatives to a Juice Cleanse?

In most cases, a juice cleanse won’t have serious consequences. But you shouldn’t expect special benefits either – there’s simply no evidence. As a kick-off to changing your diet, a brief cleanse might feel motivating, but from a nutrition perspective it should last no more than 5 days and be a one-off – not a regular ritual. And there are better options.

If your goal is “detox”, you can relax: the body is a complex, finely tuned system that detoxifies itself every day – thanks mainly to the kidneys, liver and gut. You don’t need a juice cleanse for that.

If your goal is to lose a few kilos and find a comfortable weight, there are evidence-based alternatives to this kind of crash diet (which is what a high-deficit juice cleanse ultimately is):

  • A balanced diet supplying high-quality protein, healthy fats (especially unsaturated fatty acids such as DHA and EPA), fibre and micronutrients
  • Regular exercise: a mix of progressive strength training, endurance work and daily movement (e.g., walking)
  • A moderate calorie deficit of 300–500 kcal per day
  • Prioritising healthy sleep
  • Stress-management strategies
  • Conscious behaviour change and establishing long-term healthy routines

By contrast, a juice cleanse offers:

  • Extreme calorie restriction (often 50–70% below energy needs)
  • Skewed macronutrients (lots of sugar, minimal protein, barely any fat)
  • No fibre
  • An imbalanced micronutrient profile (notably low in vitamin B12, calcium, magnesium, zinc, vitamin E)
  • No structured approach to activity or behaviour change
  • A short-term fix instead of sustainable habit change

Our view: if you want long-term results, don’t bank on short-term miracles. Take ownership of your health and make a few, important decisions every day that move you in the right direction.

Want to learn more about new routines and comprehensive daily nutrition? Read on:

  • More on how AG1 works
  • What Is a Keto Diet and How Do You Optimise It?

Sources

https://www.ddg.info/diabetes-zeitung/hoechstens-50-gramm-pro-tag

Klein, A. V., & Kiat, H. (2015). Detox diets for toxin elimination and weight management: a critical review of the evidence. Journal of human nutrition and dietetics : the official journal of the British Dietetic Association, 28(6), 675–686. https://doi.org/10.1111/jhn.12286

Sardaro, M. L. S., Grote, V., Baik, J., Atallah, M., Amato, K. R., & Ring, M. (2025). Effects of Vegetable and Fruit Juicing on Gut and Oral Microbiome Composition. Nutrients, 17(3), 458. https://doi.org/10.3390/nu17030458

Meet Our Experts

Jan Rein

Nutrition Scientist, Food Economist & Author

Jan Rein is a nutrition scientist (Ökotrophologe), food economist and author. He shares his knowledge on nutrients, gut health and metabolism every week on his podcast Heißer Brei. His guide to irritable bowel syndrome, Das Pups-Tabu: Was wirklich gegen Blähungen hilft, was published in 2017, followed in 2024 by Proteine: Warum brauchen wir mehr Eiweiß?.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

**Offer valid for new customers only upon signing up for a prepaid 3-month AG1 subscription. Regular price £199. Welcome Kit and gifts provided once. Subscription automatically renews unless cancelled beforehand.

↡ Ongoing survey of 3,000+ AG1 customers after 12+ days of use, 2024.

§ In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a similar version of AG1's continually evolving formulation. The study results are transferable because of comparable ingredients and amounts.

○ Ongoing survey of customers from 12 European countries who have been taking AG1 for an average of 9 days.

⬥ AG1 single subscriptions price and dose-matched average aggregated prices in 9 individual nutritional supplement categories with comparable ingredients. The prices of the individual supplements are the average prices of three individual products available online for each compared category, each with comparable ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The 9 compared categories are vitamin B12, folate (Methylfolate), vitamin C, vitamin E, bacterial cultures, zinc, coenzyme Q10, greens powder and fibre.

Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

◊ Key health benefits:

(1) Immune system: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. 200 mg Vitamin C taken daily in addition to the recommended daily dose (80 mg) contributes to the normal function of the immune system during and after intensive physical activity.

(2) Energy levels: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

(3) Digestion: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

(4) Focus; Mental performance; Psychological function; Nervous system: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

‡ Additional health benefits:

(5) Muscles: With calcium and magnesium, AG1 contributes to normal muscle function.

(6) Cell Protection: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

(7) Skin, hair & nails: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

(8) Hormonal system: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

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