AG1 Price Guide: Is AG1 Worth the Cost per Serving?

When it comes to daily supplements, quality and consistency matter – and so does transparency. So, here it is: everything you’ve always wanted to know about the cost of AG1, what you get for it, and why it’s more than just a greens powder.

First Things First: How Much Does AG1 Actually Cost?

AG1 is daily nutrition made simple, effective, and more affordable than you’d think. It's trusted by experts, and designed to support your energy,2 focus,4 digestion,7 and more – every single day.

How Much Does AG1 Cost per Month and per Serving?

AG1 is available as a flexible monthly subscription that adapts to your routine. A standard AG1 subscription costs £79 per month – that’s £2.63 per day. Each pouch contains 30 servings, designed to provide comprehensive nutritional support with just one scoop a day.

What Does That Daily Price Compare to?

AG1 costs less than many other daily habits – like your morning takeaway coffee or an afternoon sweet treat. But instead of a caffeine buzz or sugar rush (and the crash that follows), AG1 provides steady energy, focus, and nutrient support by nourishing the body’s natural resources.2 4

Which Supplements Does AG1 Replace?

If you were to buy the ingredients in AG1 individually – vitamins, minerals, bacterial cultures, botanicals – you’d spend roughly £3.80 per day. That means AG1 gives you comparable coverage at around 30% less, with none of the hassle of researching, dosing and juggling multiple products.

Here's an overview of which supplements it replaces and how much you can save.

Save Up to 30% Compared to Buying Separate Supplements⬥

AG1 is trusted, clinically tested nutrition support in one daily scoop – giving you confidence, consistency, and peace of mind every day.

Ingredients

DAILY PRICE

Vitamin B
Complex

£0.19

Vitamin A
(250µg)

£0.04

Vitamin C
(420mg)

£0.20

Vitamin E
(32mg a-TE)

£0.05

Lactobacillus
rhamnosus GG

£0.26

Lactobacillus acidophilus +
Lactobacillus casei Lc-11

£0.36

Bifidobacterium
lactis HN019

£0.20

Lactobacillus
Plantarum

£0.10

Zinc
(10mg)

£0.12

Magnesium
(57mg)

£0.27

Calcium
(120mg)

£0.14

Selenium
(22µg)

£0.04

Chromium
(25µg)

£0.03

Molybdenum
(45µg)

£0.04

Coenzyme Q10
(50mg)

£0.61

Manganese
(0,4mg)

€0.03

Greens
powderx

£0.82

Mushroom
supplements

£0.31

Price of Added
Single Products

£3.80

AG1
Daily Price

£2.63

x(from marine algae such as spirulina, barley leaf, wheat grass, dandelion, spinach powder, etc.)

Why Does AG1 Cost This Much?

Some see AG1’s price and wonder why it costs more than other greens powders or multivitamins. We love this question because it allows us to talk about how AG1 is made, tested, and continuously improved. We take a lot of pride in our approach:

AG1 Is Backed by Clinical Research

AG1’s formula has been evaluated in several independent human studies, looking at areas such as nutrient absorption, biomarkers, gut microbiome, and product tolerability. These studies help us understand how AG1 works in the body and ensure that its formulation is supported by data, not assumptions.

Carrying out high-quality research takes time, expertise and monetary investments, but it’s a key part of how we continue to build confidence in what AG1 delivers.

Learn more about our research here.

AG1 Is Third-Party Certified for Quality

Supplements are required to meet only basic legal and safety standards. AG1 goes further. Each batch is:

  • Third-party tested for purity, heavy metals, and banned substances
  • Certified by Informed Sport and Cologne List®, ensuring safety for athletes and everyday users alike
  • Analysed in ISO/IEC 17025-accredited laboratories

Learn more about our quality standards here.

AG1 Is Continuously Tested & Improved

AG1 is designed to evolve with science. Since its launch, the formula has been updated several times to reflect new nutritional research, ingredient innovations, and insights from ongoing testing.

That approach means AG1 isn’t a product that stands still – it’s one that adapts as our understanding of nutrition advances.

Get started with AG1 today

Get started with AG1 today

AG1 Pouch (30 Servings)
2,60 £/serving
£79
FIRST PURCHASE INCLUDES:
Welcome Kit
AG1 shaker, scoop, and stainless steel canister
Free
AG1 Travel Packs (5 count)
5 single-serve packs for on the go
Free
Vitamin D3+K2
1 bottle – separately dosed, in oil for effective absorption
Free
10% off your first 3 months**
for the next 90 days until summer
-10%
You Pay
£71.10 per month**
Update or cancel anytime
30 days money-back guarantee
Free Shipping

Money-Back-Guarantee: Can I Try AG1 Risk-Free?

We want you to feel confident in your purchase – and in your results. That’s why every first-time AG1 purchase comes with a 30-day money-back guarantee.* If you’re not satisfied within the first month, simply contact our Customer Happiness team for a full refund – no questions asked.

How Long Does It Take to Notice the Benefits?

Everyone’s body is different, but many customers feel first effects – like sustained energy, clear focus or regular digestion – within 12 days.↡ But: AG1 isn’t a quick fix, it’s about building a consistent foundation over time.

Learn all about AG1's benefits here.

How Does the AG1 Subscription Work?

Healthy habits are easier to keep when they fit your life. That’s exactly what your AG1 subscription is built for.

  • Better value: Subscriptions include free products, better pricing, and special offers
  • Full flexibility: Cancel, pause, or adjust any time – directly from your account
  • Regular reminders: You’ll always receive an email before your next delivery, so there are no surprises

Is There a Cheaper Option?

Pro tip: If you're not the only one in your household interested in AG1, you can save even more with a double subscription – perfect for couples, families, or roommates who want to share the habit.

Otherwise, we've gone into detail why AG1 is the best option compared to alternatives here.

TL;DR

Is AG1 Worth the Investment?

Here’s what AG1 offers:

  • One daily scoop delivers a broad spectrum of vitamins, minerals, whole-food sourced nutrients and bacterial cultures – designed to simplify nutritional support.
  • AG1 stands apart by being batch-tested in ISO-certified labs, listed under athlete-level certifications (Informed Sport, Cologne List®) and designed for those who value convenience and quality.
  • If you’re serious about supporting your nutritional needs every day and expect a supplement that pulls its weight, AG1 is right for you.
  • And if you're not sure, there's a risk-free 30-day money-back guarantee to help you make your decision.

Questions? We've got answers.

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about what is AG1.

AG1 is made with 70+ carefully selected ingredients – including vitamins, minerals, plant compounds and whole-food sourced ingredients, as well as bacterial cultures – all chosen for their quality, bioavailability, and role in supporting daily health. You can explore here the full list of ingredients.

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy,2 focus,4 immunity,1 or digestion,7 AG1 helps you take care of the essentials – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit. Find out more about what is AG1.

AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more about AG1’s benefits.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.