December Sale: £59 instead of £79 plus AG1 Welcome Kit - limited time only!

AG1 Price Guide: Is AG1 Worth the Cost per Serving?

When it comes to daily supplements, quality and consistency matter – and so does transparency. So, here it is: everything you’ve always wanted to know about the cost of AG1, what you get for it, and why it’s more than just a greens powder.

First Things First: How Much Does AG1 Actually Cost?

AG1 is daily nutrition made simple, effective, and more affordable than you’d think. It's trusted by experts, and designed to support your energy,2 focus,4 digestion,7 and more – every single day.

How Much Does AG1 Cost per Month and per Serving?

AG1 is available as a flexible monthly subscription that adapts to your routine. A standard AG1 subscription costs £79 per month – that’s £2.63 per day. Each pouch contains 30 servings, designed to provide comprehensive nutritional support with just one scoop a day.

What Does That Daily Price Compare to?

AG1 costs less than many other daily habits – like your morning takeaway coffee or an afternoon sweet treat. But instead of a caffeine buzz or sugar rush (and the crash that follows), AG1 provides steady energy, focus, and nutrient support by nourishing the body’s natural resources.2 4

Which Supplements Does AG1 Replace?

If you were to buy the ingredients in AG1 individually – vitamins, minerals, bacterial cultures, botanicals – you’d spend roughly £3.80 per day. That means AG1 gives you comparable coverage at around 30% less, with none of the hassle of researching, dosing and juggling multiple products.

Here's an overview of which supplements it replaces and how much you can save.

Save Up to 30% Compared to Buying Separate Supplements⬥

AG1 is trusted, clinically tested nutrition support in one daily scoop – giving you confidence, consistency, and peace of mind every day.

Ingredients

DAILY PRICE

Vitamin B
Complex

£0.19

Vitamin A
(250µg)

£0.04

Vitamin C
(420mg)

£0.20

Vitamin E
(32mg a-TE)

£0.05

Lactobacillus
rhamnosus GG

£0.26

Lactobacillus acidophilus +
Lactobacillus casei Lc-11

£0.36

Bifidobacterium
lactis HN019

£0.20

Lactobacillus
Plantarum

£0.10

Zinc
(10mg)

£0.12

Magnesium
(57mg)

£0.27

Calcium
(120mg)

£0.14

Selenium
(22µg)

£0.04

Chromium
(25µg)

£0.03

Molybdenum
(45µg)

£0.04

Coenzyme Q10
(50mg)

£0.61

Manganese
(0,4mg)

€0.03

Greens
powderx

£0.82

Mushroom
supplements

£0.31

Price of Added
Single Products

£3.80

AG1
Daily Price

£2.63

x(from marine algae such as spirulina, barley leaf, wheat grass, dandelion, spinach powder, etc.)

Why Does AG1 Cost This Much?

Some see AG1’s price and wonder why it costs more than other greens powders or multivitamins. We love this question because it allows us to talk about how AG1 is made, tested, and continuously improved. We take a lot of pride in our approach:

AG1 Is Backed by Clinical Research

AG1’s formula has been evaluated in several independent human studies, looking at areas such as nutrient absorption, biomarkers, gut microbiome, and product tolerability. These studies help us understand how AG1 works in the body and ensure that its formulation is supported by data, not assumptions.

Carrying out high-quality research takes time, expertise and monetary investments, but it’s a key part of how we continue to build confidence in what AG1 delivers.

Learn more about our research here.

AG1 Is Third-Party Certified for Quality

Supplements are required to meet only basic legal and safety standards. AG1 goes further. Each batch is:

  • Third-party tested for purity, heavy metals, and banned substances
  • Certified by Informed Sport and Cologne List®, ensuring safety for athletes and everyday users alike
  • Analysed in ISO/IEC 17025-accredited laboratories

Learn more about our quality standards here.

AG1 Is Continuously Tested & Improved

AG1 is designed to evolve with science. Since its launch, the formula has been updated several times to reflect new nutritional research, ingredient innovations, and insights from ongoing testing.

That approach means AG1 isn’t a product that stands still – it’s one that adapts as our understanding of nutrition advances.

December Sale

AG1's Lowest Price Ever - For A Limited Time Only!**

December Sale

AG1's Lowest Price Ever - For A Limited Time Only!**

AG1 Pouch (30 Servings)
£2 /serving
£79
FIRST TIME PURCHASE INCLUDES:
Welcome Kit
AG1 Shaker, Scoop, and Canister
Free
£28
Total
£59
£79
Update or cancel anytime
30 days money-back guarantee
Free Shipping

Money-Back-Guarantee: Can I Try AG1 Risk-Free?

We want you to feel confident in your purchase – and in your results. That’s why every first-time AG1 purchase comes with a 30-day money-back guarantee.* If you’re not satisfied within the first month, simply contact our Customer Happiness team for a full refund – no questions asked.

How Long Does It Take to Notice the Benefits?

Everyone’s body is different, but many customers feel first effects – like sustained energy, clear focus or regular digestion – within 12 days.↡ But: AG1 isn’t a quick fix, it’s about building a consistent foundation over time.

Learn all about AG1's benefits here.

How Does the AG1 Subscription Work?

Healthy habits are easier to keep when they fit your life. That’s exactly what your AG1 subscription is built for.

  • Better value: Subscriptions include free products, better pricing, and special offers
  • Full flexibility: Cancel, pause, or adjust any time – directly from your account
  • Regular reminders: You’ll always receive an email before your next delivery, so there are no surprises

Is There a Cheaper Option?

Pro tip: If you're not the only one in your household interested in AG1, you can save even more with a double subscription – perfect for couples, families, or roommates who want to share the habit.

Otherwise, we've gone into detail why AG1 is the best option compared to alternatives here.

TL;DR

Is AG1 Worth the Investment?

Here’s what AG1 offers:

  • One daily scoop delivers a broad spectrum of vitamins, minerals, whole-food sourced nutrients and bacterial cultures – designed to simplify nutritional support.
  • AG1 stands apart by being batch-tested in ISO-certified labs, listed under athlete-level certifications (Informed Sport, Cologne List®) and designed for those who value convenience and quality.
  • If you’re serious about supporting your nutritional needs every day and expect a supplement that pulls its weight, AG1 is right for you.
  • And if you're not sure, there's a risk-free 30-day money-back guarantee to help you make your decision.

Questions? We've got answers.

What is AG1?

AG1 is a daily nutrient boost of over 70 high-quality ingredients – including vitamins, minerals, plant compounds and bacterial cultures. It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

Which ingredients are in AG1?

AG1 is made with 70+ carefully selected ingredients – including vitamins, minerals, plant compounds and whole-food sourced ingredients, as well as bacterial cultures – all chosen for their quality, bioavailability, and role in supporting daily health. You can explore the full list here.

How do I know if AG1 is right for me?

AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy,2 focus,4 immunity,1 or digestion,7 AG1 helps you take care of the essentials – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

What products does AG1 replace?

AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit. Find out more here.

How does AG1 taste?

AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more here.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Discount applies to the first month when subscribing. Thereafter, monthly subscription will cost full price. Offer only for new subscribers, for limited time only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

◊ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake).

⬥AG1 price per month for single subscription. The comparison prices are the average prices of three individual products (where available) available online in September 2025 (sample selection) for each compared category, each with identical ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The amounts for the B complex may vary slightly. For the greens powders and the mushroom complex, the prices were compared per daily dose, quantities and ingredients vary and are not 100% identical.

‡ Survey of 144 verified customers from 12 European countries who have been taking AG1 for an average of 9 days.


Research Studies
a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.