Introducing the next generation of AG1
A history of staying in step with science
At AG1, we are committed to continuously improving our formula to reflect the latest advancements in nutritional science. Now, we’re excited to introduce the latest upgrade – designed to make your daily routine even better.
Why the upgrade? As science advances, so do we. The latest research continues to highlight the crucial role of the gut microbiome. This upgrade of AG1 now includes an enhanced mix of well-studied bacterial strains – without changing your routine or our price.
5 new strains of clinically studied bacteria
At AG1, we’re fascinated by the latest research on the microbiome and its diversity. As studies continue to uncover more about the presence of different bacterial strains, we stay curious and committed to evolving our formula.
That’s why we’ve upgraded AG1 to include five new clinically studied strains of bacteria – reflecting the latest advancements in microbiome science.
Same foundation, now stronger
2 bacterial strains
12g per serving
360g pouch
Essences of pineapple and vanilla bean
Cologne List® certified
Halal friendly
Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavours
No added sugar
No animal byproducts
Tested for of 500 herbicides and pesticides
Upgraded bacterial strains
More magnesium
Optimised nutrient profile
5 bacterial strains
13g per serving
390g pouch
Essences of pineapple and vanilla bean
Cologne List® and Informed Choice certified
Halal friendly
Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavors
No added sugar
No animal byproducts
Tested for of 500 herbicides and pesticides
Serving size is everything
A formula upgrade also means your scoop got an upgrade. This move from 12g to 13g ensures you're getting the right amount of nutrients with each serving. The size AG1 pouch has been increased accordingly, at an no extra cost to you.
Old Scoop (2021) 12g
New Scoop (2025) 13g
AG1's upgraded formula still delivers the same subtly sweet taste. Our ingredient selection uses rigorous science-based sensory testing to ensure we remain true to the flavour you know and love.
AG1’s natural flavours are derived from plants and do not include:
— Artificial sweeteners
— Added sugar
— Erythritol
— MSG
05 — Tested for those who test themselves
AG1 is now certified by Informed Choice
AG1 is now certified by Informed Choice
Why that matters
Why that matters
AG1 continues to be certified by Cologne List®
AG1 continues to be certified by Cologne List®
FAQs
Why is AG1 introducing this upgrade now?
It’s our belief that a product designed to support nutrition should evolve alongside the research. Since 2010, we have continuously upgraded the AG1 formula, guided by the latest research on ingredients and nutrition, to provide customers with better efficacy, higher quality, and consistent taste. Based on a growing body of research on the role of friendly bacteria in the gut microbiome, AG1 now includes five new gut-friendly bacteria that have been clinically studied: Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, and Lactobacillus plantarum LP-115. We also increased the amount of magnesium, offering even more comprehensive daily support.