Introducing the next generation of AG1

History of Improvement

A history of staying in step with science

At AG1, we are committed to continuously improving our formula to reflect the latest advancements in nutritional science. Now, we’re excited to introduce the latest upgrade – designed to make your daily routine even better.

Why the upgrade? As science advances, so do we. The latest research continues to highlight the crucial role of the gut microbiome. This upgrade of AG1 now includes an enhanced mix of well-studied bacterial strains – without changing your routine or our price.

01 — BACTERIAL CULTURES

5 new strains of clinically studied bacteria

At AG1, we’re fascinated by the latest research on the microbiome and its diversity. As studies continue to uncover more about the presence of different bacterial strains, we stay curious and committed to evolving our formula.

That’s why we’ve upgraded AG1 to include five new clinically studied strains of bacteria – reflecting the latest advancements in microbiome science.

02 — SIDE BY SIDE

Same foundation, now stronger

Current Formula
70+
Ingredients

2 bacterial strains

12g per serving

360g pouch

Essences of pineapple and vanilla bean

Cologne List® certified

Halal friendly
Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavours
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

Upgrade
70+
Ingredients

Upgraded bacterial strains
More magnesium
Optimised nutrient profile

5 bacterial strains

13g per serving

390g pouch

Essences of pineapple and vanilla bean

Cologne List® and Informed Choice certified

Halal friendly
Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavors
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

03 — A New Scoop

Serving size is everything

A formula upgrade also means your scoop got an upgrade. This move from 12g to 13g ensures you're getting the right amount of nutrients with each serving. The size AG1 pouch has been increased accordingly, at an no extra cost to you.

Old Scoop (2021) 12g

New Scoop (2025) 13g

04 — Taste
We’ve got taste down to a science. 

AG1's upgraded formula still delivers the same subtly sweet taste. Our ingredient selection uses rigorous science-based sensory testing to ensure we remain true to the flavour you know and love.

AG1’s natural flavours are derived from plants and do not include:
— Artificial sweeteners
— Added sugar
— Erythritol
— MSG

05 — Tested for those who test themselves

AG1 is now certified by Informed Choice

Why that matters

AG1 continues to be certified by Cologne List®

FAQs

Why is AG1 introducing this upgrade now?  

It’s our belief that a product designed to support nutrition should evolve alongside the research. Since 2010, we have continuously upgraded the AG1 formula, guided by the latest research on ingredients and nutrition, to provide customers with better efficacy, higher quality, and consistent taste. Based on a growing body of research on the role of friendly bacteria in the gut microbiome, AG1 now includes five new gut-friendly bacteria that have been clinically studied: Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, and Lactobacillus plantarum LP-115. We also increased the amount of magnesium, offering even more comprehensive daily support.

Will the taste or texture change?

How will my body react to the new bacterial strains?

Has the quality of AG1 changed? What about the price?

Why did I receive a new scoop? 

Connect

Join Our Newsletter

Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

* Genuine reviews from customers who received a review link after purchase.

** Offer valid for new subscribers only. Free Shipping does not apply to customers in Switzerland and Norway.

º Food Supplement. In combination with a healthy diet and exercise.

ª Survey on the awareness of multi-nutrient powders with 211 consumers aged 18 to 49 in Germany, 09/24.

↡ Survey of 527 AG1 customers after 12+ days of use, 2024. The survey was conducted on a previous version of AG1’s continually evolving formulation. The survey results can be transferred to the current version of the formula due to no or scientifically negligible changes in supporting nutrients. Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid, and folate help reduce tiredness and fatigue. Pantothenic acid supports mental performance. Calcium supports normal digestive enzyme function, while biotin maintains normal mucous membranes, such as the gut lining.

Immune System

1: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise.

Energy; Metabolism

2: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. With vitamins C, B6, B12, as well as thiamine, riboflavin, niacin, biotin, pantothenic acid, calcium, phosphorus, copper and manganese, AG1 contributes to normal energy-yielding metabolism. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

Cell Protection

3: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

Mental Performance; Psychological Function; Nervous System

4: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

Skin, Hair & Nails

5: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

Hormonal System

6: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

Digestion

7: Calcium contributes to the normal function of digestive enzymes. Biotin AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

Muscles

8: With calcium and magnesium, AG1 contributes to normal muscle function.