Introducing the next generation of AG1

History of Improvement

A history of staying in step with science

At AG1, we are committed to continuously improving our formula to reflect the latest advancements in nutritional science. Now, we’re excited to introduce the latest upgrade – designed to make your daily routine even better.

Why the upgrade? As science advances, so do we. The latest research continues to highlight the crucial role of the gut microbiome. This upgrade of AG1 now includes an enhanced mix of well-studied bacterial strains – without changing your routine or our price.

01 — BACTERIAL CULTURES

5 new strains of clinically studied bacteria

At AG1, we’re fascinated by the latest research on the microbiome and its diversity. As studies continue to uncover more about the presence of different bacterial strains, we stay curious and committed to evolving our formula.

That’s why we’ve upgraded AG1 to include five new clinically studied strains of bacteria – reflecting the latest advancements in microbiome science.

02 — SIDE BY SIDE

Same foundation, now stronger

Current Formula
70+
Ingredients

2 bacterial strains

12g per serving

360g pouch

Essences of pineapple and vanilla bean

Cologne List® certified

Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavours
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

Upgrade
70+
Ingredients

Upgraded bacterial strains
More magnesium
Optimised nutrient profile

5 bacterial strains

13g per serving

390g pouch

Essences of pineapple and vanilla bean

Cologne List® and Informed Choice certified

Gluten free
Dairy free & lactose free
Egg free
Peanut free
No artificial flavors
No added sugar
No animal byproducts
Tested for over 500 pesticides, banned substances, and other harmful chemical compounds

03 — A New Scoop

Serving size is everything

A formula upgrade also means your scoop got an upgrade. This move from 12g to 13g ensures you're getting the right amount of nutrients with each serving. The size AG1 pouch has been increased accordingly, at an no extra cost to you.

Old Scoop (2021) 12g

New Scoop (2025) 13g

04 — Taste
We’ve got taste down to a science. 

AG1's upgraded formula still delivers the same subtly sweet taste. Our ingredient selection uses rigorous science-based sensory testing to ensure we remain true to the flavour you know and love.

AG1’s natural flavours are derived from plants and do not include:
— Artificial sweeteners
— Added sugar
— Erythritol
— MSG

05 — Tested for those who test themselves

AG1 is now certified by Informed Choice

Why that matters

AG1 continues to be certified by Cologne List®

FAQs

It’s our belief that a product designed to support nutrition should evolve alongside the research. Since 2010, we have continuously upgraded the AG1 formula, guided by the latest research on ingredients and nutrition, to provide customers with better efficacy, higher quality, and consistent taste. Based on a growing body of research on the role of friendly bacteria in the gut microbiome, AG1 now includes five new gut-friendly bacteria that have been clinically studied: Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, and Lactobacillus plantarum LP-115. We also increased the amount of magnesium, offering even more comprehensive daily support.

Our upgraded formula maintains the same great taste and smooth texture. We conducted extensive sensory testing to ensure that the experience remains just as enjoyable.

Some people may experience mild digestive changes at first. That’s normal and a sign the friendly bacteria is doing its job. If you prefer to ease in, start with half a scoop for the first few days, then move up to a full scoop.

We’ve increased our commitment to quality by adding new clinically studied strains of bacteria and additional magnesium, while continuing to meet the highest standards for ingredient sourcing, safety, and purity. Despite these improvements, the price has not changed.

The new scoop is slightly larger than the original one (13 g rather than 12 g) to accommodate the added ingredients in the new formula. We’ve adjusted the pouch size accordingly, at no extra cost for you. Your experience should feel the same.

If your scoop is missing or damaged, reach out to our Customer Happiness team and we’ll be happy to send you a replacement. In the meantime, one heaped tablespoon is approximately equivalent to one scoop (13g).

The new scoop is slightly larger than the original one (13g rather than 12g) to accommodate the added ingredients in the new formula and give you the precise serving size needed each day. In other words, we recommend using your new scoop as soon as you receive it in your order.

No, we increased the pouch size to make sure the number of servings in your pouch remains the same. The scoop was adjusted to reflect the slight increase in serving size, so you’ll still get the same number of daily servings per pouch.

Yes, the old scoop is recyclable where facilities exist. Please check your local recycling guidelines for proper disposal. Or, feel free to reuse it—some customers repurpose it for other powders or kitchen needs.

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Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.