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      Serving Size: 1 scoop (13 g ≈ 1 heaped tablespoon or one Travel Pack)

      Servings Per Container: 30

      Nutrition Facts

      Per 100gPer Daily Serving (13g)
      Energy Value1314 kJ / 313 kcal172 kJ / 41 kcal
      Fat6.6 g0.9 g
      of which saturates1.9 g0.3 g
      Carbohydrate34 g4.4 g
      of which sugars8.9 g1.2 g
      Protein20 g2.6 g
      Salt0.8 g0.1 g
      VITAMINS AND MINERALSPer Daily Serving (13g)% NVR*
      Vitamin A (from beta-carotene, alfalfa leaf powder, papaya fruit powder, carrot root powder, chlorella powder, rosemary leaf extract)250 μg RE31%
      Vitamin C (from L-ascorbic acid, citrus flavonoids, barley leaf powder, wheatgrass powder, hawthorn berry extract, lycium berry fruit extract, acerola fruit extract, pineapple fruit powder, bilberry fruit extract, rose hip fruit extract)420 mg525%
      Vitamin E32 mg α-TE267%
      Thiamine (Vitamin B1)3.0 mg273%
      Riboflavin (Vitamin B2)2.0 mg143%
      Niacin (Vitamin B3)16 mg NE100%
      Pantothenic acid (Vitamin B5)5.0 mg83%
      Vitamin B6 (pyridoxal 5'-phosphate)5.0 mg357%
      Folic acid (as calcium-L-methylfolate)300 μg150%
      Vitamin B12 (as methylcobalamin)50 μg2000%
      Biotin330 μg660%
      Calcium (from calcium salts of citric acid, calcium salts of or- thophosphoric acid, calcium D-pantothenate, spirulina powder, fucoidan extract from seaweed Fucus vesiculosus, eleuthero root extract, dandelion extract, milk thistle seed extract, reishi mushroom powder, spinach leaf powder, shiitake mushroom powder, bromelain)120 mg15%
      Phosphorus (from lecithin (soy), potassium salts of orthophosphoric acid, grape seed extract, broccoli powder, calcium salts of orthophosphoric acid, beet root powder)125 mg18%
      Magnesium57 mg15%
      Selenium22 μg40%
      Copper0.2 mg20%
      Manganese0.4 mg20%
      Chromium25 μg63%
      Molybdenum45 μg90%
      Zinc10 mg100%
      OTHER SUBSTANCESPer Daily Serving (13 g) 
      Fibre (from artichoke leaf extract, slippery elm bark powder, astragalus root extract, burdock root extract, cocoa powder, inulin, apple powder, ginger root powder, licorice root powder)2.5 g 
      Alpha lipoic acid42 mg 
      Coenzyme Q10 (as Ubiquinone)50 mg 
      Choline20 mg 
      Inositol100 mg 
      Rutin20 mg 
      Lactobacillus rhamnosus GG (at the time of manufacture)3 bn CFU 
      Lactobacillus acidophilus NCFM (at the time of manufacture)2 bn CFU 
      Bifidobacterium lactis HNO19 (at the time of manufacture)2 bn CFU 
      Lactobacillus casei LC-11 (at the time of manufacture)2 bn CFU 
      Lactobacillus plantarum LP-115 (at the time of manufacture)1 bn CFU 

      Additional Nutritional Details

      ** % Nutrient reference values according to (EU) regulation No 1169/2011
      Ingredients

      Apple powder, pea protein isolate, spirulina powder, lecithin (soy), inulin (from chicory root), magnesium bisglycinate, calcium salts of citric acid, vitamin C (L-ascorbic acid), citrus flavonoids, natural flavouring, chlorella powder, wheatgrass powder, alfalfa leaf powder, barley leaf powder, broccoli powder, papaya fruit powder, potassium salts of orthophosphoric acid, beet root powder, antioxidant (citric acid), Lactobacillus rhamnosus GG, Lactobacillus acidophilus NCFM, Bifidobacterium lactis HN019, Lactobacillus casei LC-11, Lactobacillus plantarum LP-115, inositol, carrot root powder, cocoa powder, licorice root powder, acerola fruit extract, ginger root powder, spinach leaf powder, bromelain, calcium salts of orthophosphoric acid, coenzyme Q-10 (ubiquinone), rose hip fruit extract, choline L-bitartrate, vitamin E (D-alpha-tocopheryl acid succinate), alpha lipoic acid, artichoke leaf extract, sweetener (steviol glycosides from stevia), stabiliser (silicon dioxide), zinc citrate, pineapple fruit powder, reishi mushroom powder, shiitake mushroom powder, slippery elm bark powder, rutin, astragalus root extract, rosemary leaf extract, niacin (niacinamide), selenium enriched yeast, fucoidan extract from seaweed Fucus vesiculosus, lycium berry fruit extract, dandelion extract, vitamin B6 (pyridoxal 5‘-phosphate), eleuthero root extract, pantothenic acid (D-pantothenate, calcium), burdock root extract, niacin (nicotinic acid), vitamin B1 (thiamin hydrochloride), hawthorn berry extract, vitamin B2 (riboflavin), sodium molybdate (molybdenum (VI)), bilberry fruit extract, manganese bisglycinate, cupric gluconate, vitamin A (beta-carotene), milk thistle seed extract, grape seed extract, folic acid (calcium-L-methylfolate), biotin (D-biotin), chromium picolinate, vitamin B12 (methylcobalamin), vitamin K (menaquinone-7). May contain traces of celery.
      Best before end: see outer packaging.

      Directions

      Take one AG1 scoop (13 g ≈ 1 heaped tablespoon or one packet) every day in 250–350 ml of cold water. We recommend establishing AG1 as your morning routine and to drink it before breakfast on an empty stomach.

      Storage

      Bag with 30 servings (390 g ℮): Refrigerate after opening and use within 90 days.
      Packages of 5 (65 g ℮) and 30 (390 g ℮) units: Store at room temperature. Do not use if the outer tamper-proof seal is broken.

      CAUTION

      Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing
      zinc.

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      Trustpilot

      Food supplements are not a substitute for a balanced and varied diet and a healthy lifestyle. Do not exceed the indicated daily intake. Keep out of reach of children. Please inform and consult your doctor before consuming this product. Not suitable for children and adolescents under 18 years, pregnant or breastfeeding women. Refrain from taking other food supplements containing zinc. Persons taking anticoagulant medication should seek medical advice before consuming vitamin K-containing supplements.

      * Genuine reviews from customers who received a review link after purchase.

      ** Offer valid for new subscribers only. The total value of the one-time purchase and Welcome Kit, including AG1 and the hat, is €174, reduced to €87. Free shipping does not apply to customers in Switzerland and Norway.

      ↡ Ongoing survey of 3,000+ AG1 customers after 12+ days of use.

      § In a third-party, observational study conducted on 35 healthy adults ages 25-48 assessing the self-perceived efficacy of AG1 over the course of 3 months. The study was conducted on a similar version of AG1's continually evolving formulation. The study results are transferable because of comparable ingredients and amounts.

      ○ Ongoing survey of customers from 12 European countries who have been taking AG1 for an average of 9 days.

      ⬥ Comparison (2025) with individual supplements in comparable amounts that are typically sold at retail: vitamin B complex, vitamin A, vitamin C, vitamin E, bacterial cultures, zinc, magnesium, calcium, selenium, chromium, manganese, molybdenum, coenzyme Q10, greens powders (from sea algae such as spirulina, barley leaf, wheatgrass, dandelion, spinach powder, etc.), mushroom supplements (reishi, shiitake). AG1 monthly price for single subscription (€89) calculated down to 30 daily portions. The comparison prices are the average prices per daily portion of three individual products (where available) available online in September 2025 (sample selection) for each compared category, each with identical ingredients. To ensure a fair basis for comparison, where the comparison products have different dosages, the prices were mathematically adjusted to correspond to the dosage contained in AG1. The amounts for the B complex may vary slightly. For the greens powders and the mushroom complex, the prices were compared per daily dose, quantities and ingredients vary and are not 100% identical.

      Research Studies
      a. In a triple-blind, randomised, placebo-controlled parallel-designed clinical trial evaluating nutrient biomarkers and microbiome shifts in 105 healthy adults ages 20-59 over the course of 12 weeks.
      b. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts in 20 active adults ages 19-37.
      c. In a double-blind, randomised, placebo-controlled 2-week cross-over clinical trial assessing microbiome shifts of 24 healthy adults with occasional GI distress ages 26-59.
      d. In a double-blind, randomised, placebo-controlled cross-over clinical trial assessing bioavailability in 16 healthy adults ages 18-42 over the course of 8 hours.
      The studies were conducted on a similar version of AG1's continually evolving formulation. The transferability of the study results is ensured because of comparable ingredients and amounts.

      ◊ Key health benefits:

      (1) Immune system: With vitamins A, C, B6 and B12 as well as folate, zinc, copper and selenium, AG1 contributes to the normal function of the immune system. Vitamin C contributes to maintain the normal function of the immune system during and after intense physical exercise. 200 mg Vitamin C taken daily in addition to the recommended daily dose (80 mg) contributes to the normal function of the immune system during and after intensive physical activity.

      (2) Energy levels: Vitamins C, B6, B12, riboflavin, niacin, pantothenic acid and magnesium contribute to normal energy-yielding metabolism and to the reduction of tiredness and fatigue. Magnesium contributes to electrolyte balance. Biotin, zinc and chromium contribute to normal macronutrient metabolism.

      (3) Digestion: Calcium contributes to the normal function of digestive enzymes. With vitamin A, biotin, riboflavin and niacin, AG1 contributes to the maintenance of normal mucous membranes (e.g. intestinal mucosa).

      (4) Focus; Mental performance; Psychological function; Nervous system: With pantothenic acid, AG1 contributes to normal mental performance. Zinc contributes to normal cognitive function. With vitamins C, B6, B12, B1, B3 and B7 AG1 contributes to normal psychological function and to normal functioning of the nervous system. Calcium contributes to normal neurotransmission.

      ‡ Additional health benefits:

      (5) Muscles: With calcium and magnesium, AG1 contributes to normal muscle function.

      (6) Cell Protection: With vitamins E and C as well as riboflavin, zinc, copper and selenium, AG1 contributes to the protection of cells from oxidative stress. Phosphorus contributes to normal function of cell membranes. Folate, Vitamin B6 and B12 contribute to normal homocysteine metabolism.

      (7) Skin, hair & nails: With vitamins A, as well as riboflavin, niacin, biotin and zinc, AG1 contributes to the maintenance of normal skin. Vitamin C contributes to normal collagen formation for the normal function of skin. Copper contributes to normal connective tissue. Vitamin B7, zinc and selenium contribute to the maintenance of normal hair. Zinc and selenium contribute to the maintenance of normal nails.

      (8) Hormonal system: With vitamin B6, AG1 contributes to the regulation of hormonal activity. Zinc contributes to the maintenance of normal testosterone levels in the blood. Selenium contributes to the normal thyroid function. With chromium, AG1 contributes to the maintenance of normal blood glucose levels.

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      Energy, focus, well-being – this is what real customers say about AG1

      Verified

      Highly recommended

      I am very satisfied and have already noticed positive changes after a week. I am no longer as tired and stressed, and I feel more capable. The accessories are of very high quality, the taste of the drink is fine, and the delivery was prompt and well-packaged.

      Tigerlilly3. Sep 2025
      Verified

      Simply delicious

      Ordering was super easy, delivery was fast. It really tastes good; I add a splash of juice or lemon to it.

      Daniela K.23. Feb 2025
      Verified

      Great

      Everything went smoothly. Great product and I am very satisfied so far. I am trying it for a month now... Easy to handle, tastes delicious... at the moment I always add an ice cube; I prefer the drink cold. So far, everything is TOP.

      Ellen Sheer 13. Dec 2025

      Frequently Asked Questions

      Fuel your body and mind with AG1. Each scoop delivers vitamins, minerals, botanicals, mushrooms, antioxidants³, and bacterial cultures, designed for maximum absorption and synergy. Perfect for vegan, vegetarian, paleo, keto, or low-carb lifestyles.

      Why AG1 works:

      • Supports energy & focus² ⁴
      • Supports digestion⁷
      • Supports immune defense¹
      • Helps manage stress & mood⁴



      How to enjoy:
      Mix 1 scoop with 250-350 ml cold water, shake, and enjoy. Take daily for best results.

      Quality you can trust:
      Clinically tested, third-party certified (Cologne List® & Informed Choice), and rigorously screened for 500+ contaminants.

      Bonus:
      Get a free hat, 5 Travel Packs, and free shipping with your first subscription.
      AG1 isn't just a supplement – it's the foundation for feeling your best, every single day.

      AG1 is designed for people who want to make feeling their best a daily habit. AG1 is suitable for a variety of different diets and lifestyles, including, paleo, keto and low-carb, vegan, vegetarian, and intermittent fasting. AG1 is not made for people under 18, or people who are currently pregnant or breastfeeding.

      Each scoop of AG1 delivers over 70 high-quality ingredients – vitamins, minerals, botanicals, fibre, traditional mushrooms, antioxidants, and bacterial cultures – sourced for potency, absorption, and nutrient synergy. Many of these nutrients come from plant-based sources and rare botanicals you might not get in a typical diet, adding to AG1’s natural nutrient density.

      Daily support for:
      – Sustained energy & focus2,4
      – Regular digestion7
      – Immune defence1
      – Stress & mood support4

      Add one scoop of AG1 to 250–350ml of cold water (always water first, then AG1). Shake or stir until dissolved, then enjoy. Take it once a day, ideally on an empty stomach, to help your body absorb the nutrients efficiently. The most important thing? Make it a daily habit.

      1. Mix one scoop of AG1 with 250–350 ml of cold water. First water, then AG1.
      2. Shake until dissolved
      3. Enjoy!

      AG1 is a clinically tested nutrient boost designed to support your daily nutrition. Backed by multiple placebo-controlled clinical trials, each scoop combines 70+ high-quality ingredients – vitamins, minerals, botanicals and bacterial cultures – selected for potency, absorption, and nutrient synergy.

      Rigorously tested above industry standards for over 500 contaminants and impurities, third-party certified by Cologne List® and Informed Choice, and continuously evolving based on the latest research, AG1 sets a new benchmark for supplement quality, safety and efficacy.

      Every batch of AG1 is tested above industry standards for over 500 contaminants and impurities – including heavy metals, pesticides, allergens, and banned substances. We’re certified by Cologne List® and Informed Choice, two leading quality organisations for supplement safety, and our formula is continuously evolving in line with the latest science. Our clinical trials use gold-standard methods – randomised, placebo-controlled, and often double- or triple-blind – so you can trust the results.

      We ship AG1 directly to your door, with flexible subscription options so you can get it as often as you need. If you’re not 100% happy, our 30-day money-back guarantee means you can try AG1 risk-free.

      Your 30-Day AG1 Journey

      DAY 1–7

      Everyday energy support

      With vitamins C, B6 and B12, AG1 contributes to normal energy-yielding metabolism and helps reduce tiredness and fatigue, so you feel more awake and ready for your day.

      DAY 8–14

      Support for your immune system

      With vitamins A, C, B6, B12, zinc, copper, selenium and folate, AG1 contributes to the normal function of the immune system and helps you feel set up for the day.

      DAY 15–30

      Support for your digestion

      AG1 supports your digestive enzymes with calcium and provides Vitamins A, B2, B3 and B7 for your intestinal lining, helping your digestive system run smoothly so you feel your best.

      Fuel your day with a routine that works

      With a broad range of vitamins, minerals and bacterial cultures for your gut, AG1 delivers the combined effect of 15 supplements in one. So you can feel your best, every day.⬥

      Sustained energy

      B vitamins support energy and focus without the caffeine crash.◊

      Immune defence

      Vitamin C from citrus fruits and minerals like zinc support your immune function.◊

      Regular digestion

      Calcium supports digestive enzymes, biotin helps maintain the gut lining.◊

      Stress management

      B vitamins support stress management, resilience and the nervous system.◊

      Athletic performance

      Calcium and magnesium support muscle function and recovery.◊

      Skin, hair & nails

      Antioxidants support hair, nails and skin, including the production of collagen.◊

      Recommended by experts around the world

      Hugh Jackman

      ACTOR, SINGER, PERFORMER, AG1 DRINKER SINCE 2021

      “I was first introduced to AG1 five or six years ago by my nutritionist. He knew how hard I worked, and I've used it every day since. It's one scoop in water first thing in the morning and you know you're getting what you need for the day. It gives me peace of mind to have something that's simple and trusted.”

      Laura Philipp

      2024 IRONMAN WORLD CHAMPION & 2025 CHALLENGE ROTH CHAMPION

      "With AG1, I can be confident that I’m covering a broad spectrum of nutrients. It helps me fuel my body with the right building blocks every day – supporting my recovery and helping me show up at my best.◊"

      Sir Lewis Hamilton

      SEVEN-TIME FORMULA 1 WORLD CHAMPION

      "I’ve been drinking AG1 every single day for a few years now, and it’s become an essential part of my routine. It’s my daily source of energy◊ – it tastes great, it’s easy to take on the go, and it supports my health body and mind in a truly holistic way.◊ I love how AG1 makes it easy to take care of what matters."

      Nicki Lange

      ENTREPRENEUR AND ULTRA-MARATHON RUNNER

      “AG1 is part of my everyday life as practical support in a demanding routine that balances entrepreneurship with long hours of training. For me, it’s an easy way to give my body the nutrients it needs for steady energy, clear focus and good recovery.◊ I value how reliably AG1 works and how effortlessly it fits into my lifestyle.”

      Rosa Klöser

      2024 UNBOUND CHAMPION & 2025 GERMAN GRAVEL NATIONAL CHAMPION

      “AG1 is a staple in my morning routine. It gives me peace of mind that I’m getting key nutrients and supporting recovery – especially during busy weeks and heavier training blocks.◊”

      Dr. Rangan Chatterjee

      Professor, Broadcaster and Author

      “I'm really particular about what I put inside my own body. And I'm very particular with what I recommend to the public. The list of things I tend to recommend is actually pretty short, but AG1 is absolutely on it.”

      Questions? We've got answers.

      AG1 is a daily core supplement blend formulated to support your energy levels, immune system and digestion.◊ It’s formulated by experts, backed by science, and trusted by high performers worldwide. AG1 makes it easy to support your body and mind, no matter where life takes you. Read more about AG1 here.

      AG1 is made with carefully selected ingredients – including vitamins, minerals, bacterial cultures and botanicals – all chosen for their quality, bioavailability, and combined effect. You can explore the full list here.

      AG1 is for anyone looking to build a consistent, effective daily habit. Whether you're looking to support your energy, focus, immunity, or digestion, AG1 helps you take care of the essentials ◊ – so you can focus on everything else. Because nutritional needs can change during pregnancy and breastfeeding, AG1 isn’t formulated for those life stages. Please also consult the additional information in our footer for more details.

      AG1 is designed to simplify your routine by combining multiple supplements into one scoop. It taps into areas typically supported by a multivitamin, minerals, bacterial cultures, and greens powders – all in one daily habit.⬥ Find out more here.

      AG1 has a light, refreshing taste – slightly sweet with notes of pineapple and vanilla. No added sugar, no artificial flavours – just a flavour profile that’s easy to enjoy, day after day. Learn more here.